Personal Information
Organization / Workplace
Greater Boston Area United States
Occupation
Creativity + Marketing Evangelist
Industry
Advertising / Marketing / PR
Website
Asthemarketingworldturns.com
About
When younger I thought spontaneous ideas were key to aligning creativity and innovation.But as I got a bit older and started spending time within the layers of experience I found spontaneity and experience run side by side on the same rails. I found these two ways of approaching marketing, innovation and creativity offer deeper insight than generating energy on their own.
Often small organizations miss the importance of their own experience when embarking on a journey of organizational renewal or marketing. It's easy to take on the mindset of a crow and chase after shinny objects while ignoring the strengths and history your business brings to the table.
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