Personal Information
Organization / Workplace
Miami/Fort Lauderdale Area United States
Occupation
Group Strategy Director at Anomaly
Industry
Advertising / Marketing / PR
About
Since the start of my advertising career, I have helped develop brand strategies – focused on deeply rooted product truths and cultural insights – for a varied client roster including Kraft Macaroni & Cheese, Jell-O, Grey Poupon, Best Buy, JCPenney, Sprint Nextel, Wendy’s, and Nissan North America.
My background as a Developmental Psychologist has helped me better understand the underlying dynamics of a brand's place in culture and a product's potential role in people's lives. This has helped me contribute to the creation of breakthrough work to solve clients' business challenges, including brands interested in reaching the U.S. Hispanic market. I also strongly believe in leveraging my ...
- Presentations
- Documents
- Infographics
What is a creative technologist? V3.0
Sermad Buni
•
11 years ago
What is Comms Planning?
Julian Cole
•
10 years ago
Planningness 2010
Michal Migurski
•
13 years ago
Ari Popper: Me to-We-research
Planning-ness
•
13 years ago
Rethinking Media: A Planningness 2010 Presentation
Saneel Radia
•
13 years ago
How to Build a Web App (for Non-Programmers)
Noah Brier
•
13 years ago
Using Science and Technology to Influence Shopping Behavior
The Integer Group
•
13 years ago
Design for Networks
Mike Arauz
•
14 years ago
Fallon Brainfood x Planning-ness 2010: How To Plan Apps
Aki Spicer
•
13 years ago
Death by PowerPoint
Alexei Kapterev
•
16 years ago