A graphical summary of the new landscape in the retail world in 2015.

1. A bricks-and-mortar
FIGHTBACK
It is obvious that Bricks-and-mortar stores will not disappear in
2015, however, they will play a very different role as the retail
landscape evolves.
Amazon and eBay are taking steps into bricks-and-mortar
operations. The next decade will see a number of pure-play
retailers, especially Amazon, setting up permanent branded
showrooms and shops on the high street and in shopping centres
More in-store beacons equals the opportunity for more
personalized consumer experiences and engagement. By 2015,
more than half of traditional consumer products will have native
digital extensions.
Inventory management is one of the
biggest levers retailers need to pull in
the quest for omnichannel success.
As omnichannel takes root, companies
must adjust to a supply chain strategy
where fulfillment points have multiplied
and cycle times have been reduced
The emergence of mobile commerce
will continue to embed showrooming
into consumer shopping habits.
Stores will strike back with
technology-infused environments
that turn “traditional” on its ear.
High street stores will be utilised as pick-up
centres for the “click-n-collect” hybrid
channel (buy online and then collect from a
pre-agreed store instead of having to wait
for the postman to delive
Sources:
• Retail 2022 Economist Intelligent Unit. • Susan Redan: Forward Focused – Stores Magazine | NRF
• Capgemini’s World Payments Report 2014. • Top Predictions for IT Organizations and Users for 2015 and Beyond -Gartner
Retailers are vowing to deploy technology
to assure there’s never more than
one person ahead on checkout line.
Openbravo Web POS
Stores will also employ
technology to ENHANCE
the SHOPPING EXPERIENCE
for consumers.
RETAIL
The Main Landscape
A Virtual Marketplace
The balance of power resides firmly
in the hands of the consumer.
MOBILEC
O
M
MERCE
IMPULSE PU
R
CHASES
MOBILE
P
AYMENTS
MOBILE
P
LATFORMS
DIGITA
L
ASSISTANTS
The cloud allows retailers to move closer to the goal of
greater connectivity in the workplace. Some retailers
are pushing toward 90% of their enterprise systems
operating in the cloud. Most hover around 60%.
Mobile commerce as
very much a mainstream
means of shopping.
A market where online
purchases account for a far
greater proportion of overall
retail sales than currently.
Purchases directly on
mobile platforms through a
variety of channels
Innovations using
augmented reality overlays
and social media will provide
an additional layer of
interactivity.
As incomes recover,
enhanced recognition
technology will allow
consumers to make
impulse purchases.
Worldwide mobile
payments are projected
to grow by 61% to
47.000.000 transactions
between 2013 and 2015.
All things mobile
will be a priority
for retailers:
By year-end 2015, mobile digital
assistants will have taken on
tactical mundane processes such
as filling out names, addresses
and credit card information
Shoppers want their “stuff” in a nanosecond:
The “Get it now” is a luxury retailers
are willing to pay for.
www.openbravo.com
FULFILLMENT
Store