1. You don’t have to sail the narrow sea or climb an 800 foot wall of ice
(cream) to find the right audience. We looked at the top taste and
location trends for all things ice cream to help you plan your
campaigns because, well, summer is coming.
GAME OF CONES
ICE CREAM INSIGHTS
MILKSHAKE
LOVER
SORBET
LOVER
GELATO
LOVER
FROYO
LOVER
Cheese sticks
Soft serve
Chocolate milk
Hot fudge sundaes
Chocolate chip cookies
Brunch cocktails
Spicy fish
Tempura
Miso soup
Chocolate mousse
Italian sodas
Beignets
Artichokes
Belgian chocolate
Dessert wine Passion fruit tea
Oatmeal
Fruit
Caramel frappuccino
Strawberry lemonade
TOP TASTES
Top Places to Get Frozen Treats
WHEN YOU CAN’T FIND AN ICE CREAM SHOP
MILKSHAKE SORBET GELATOICE CREAM FROYO
Burger Joints
Casinos
Diners
Ski Areas
Colleges
Radisson Blu
B&B Theaters
San Diego Zoo
Kimpton Hotels
Four Seasons
San Diego Zoo
Hotels
Parks
Movie Theaters
Grocery Stores
Zoos
Pizza Places
Hotel Bars
Spas
French Restaurants
Burger Joints
Fast Food Restaurants
Delis/Bodegas
Theme Parks
Baseball Stadiums
Hotels
Casinos
Lounges
Pizza Places
Car Dealerships
Sports Bars
Grocery Stores
Steakhouses
Salad Places
Department Stores
Furniture/
Home Stores
Juice Bars
Sandwich Places
C H A I N S :
Shake Shack
Ruby’s Diner
Cosmopolitan
of Las Vegas
Boloco
Mirage Hotel &
Casino
Paris Las Vegas
Shake Shack
Culver’s Six Flags
MLB
Knott’s Berry Farm
Universal Orlando
Resort
M Resort & Spa
Ace Hotel
Rio Las Vegas
ARIA Las Vegas
Mariano’s
MOM’s Organic Market
Whole Foods
Brookshire’s
Saks Fifth Avenue
IKEA
Bloomingdale’s
JuiceBlendz
Jamba Juice
Top Places for
FROZEN TREATS ACROSS AMERICA
NYC
LA
SF
CHI
DAL
SEA
ATL
BOS
MIA
DET
Shake
Shack
Il Laboratorio
del Gelato
Eataly
16
Handles
Ample Hills
Creamery
MILKSHAKE SORBET GELATO FROYO ICE CREAM
In-N-Out
Burger
Pazzo
Gelato
Pazzo
Gelato
The Bigg
Chill
Diddy
Riese
Super Duper
Burger
Humphrey
Slocombe
Gelateria
Naia
Fraiche
Yogurt
Bi-Rite
Creamery
Portillo’s
Zberry Frozen
Yogurt &
Treats Bar
Eataly
Forever
Yogurt
Bobtail
Ice Cream
Company
Hopdoddy
Burger Bar
Paciugo
Gelato & Caffé
Paciugo
Gelato & Caffé
Yumilicious
Sprinkles
Ice Cream
Dick’s
Drive-In
Molly Moon’s
Homemade
Ice Cream
Gelatiamo Zoeyogurt
Molly Moon’s
Homemade
Ice Cream
FLiP Burger
Boutique
Jeni’s
Splendid
Ice Cream
Paolo’s
Gelato
Yoforia
Morelli’s
Gourmet
Ice Cream
Tasty Burger
Finale
Desserterie
& Bakery
GiGi
Gelateria
Angora Cafe
JP Licks (Bos)
& Toscanini’s
(Cambridge)
Shake
Shack
The Frieze
Ice Cream
Factor
Milani
Gelateria
Mimi
Frozen Yogurt
Azucar
Ice Cream
Company
Mercury
Burger & Bar
Andiamo
Detroit
Riverfront
Palette
Zoyo
Neighborhood
Yogurt
Traffic Jam
& Snug
PEOPLE WHO GO TO...
BASKIN ROBBINS are
5X more likely to go to Zippy’s
3X more likely to shop at Foodland
2X more likely to swing by Yogurtland
2X more likely to eat at El Pollo Loco
Categories:
Circuses
Trains
Video stores
Frozen yogurt stores
Lids stores
Basketball courts
ATMs
Categories:
Airport Gates
Frozen Yogurt Vendors
Accessories Stores
Nursery Schools
Police Stations
COLDSTONE go to
Banner Health
Farm Fresh
Hot Topic
Victoria’s Secret PINK
Fry’s Food Stores
CARVEL are
16X more likely to visit King Kullen
6X more likely to bank at TD Bank
5X more likely to catch a Brooklyn Nets game
4X more likely to shop at ShopRight
3X more likely to gas up at Hess Express
3X more likely to visit Dunkin Donuts
Categories:
3.4X more likely to be on trains
2.7X more likely to go to bagel shops
2X more likely to snack at donut shops
2X more likely to visit daycares
Sangria
Mussels
DelisBakeries
Chicken parmigiana
Gnocchi
Tastes:
Happy hour
Tapas
Cheesecake
Free WifiWaffles
Trendy
Tastes:
DAIRY QUEEN go to
Bill Miller BBQ
Hombacher’s
Rural King Supply
Coborn’s
Taco John’s
Categories:
Fishing Spots
RV Parks
Trailer Parks
Disc Golf Courses
Hunting Supply Stores
Construction & Landscape
Sangria
Chocolate
Chai
Smoothie
Buffets
Great value
Tastes:
Good for groups
Shawarma
Indian food Lively
CakeKebabs
Tastes:
GardensCeviche
SashimiRisotto
Ramen
Cafes
Tastes:
Contact ads@foursquare.com to learn more about location intelligence
PINKBERRY are
more likely to shop in Santa Monica
more likely to eat at Sweetgreen
more likely to sweat it out at Equinox
more likely to go to Coffee Bean & Tea Leaf
Categories:
8X more likely to visit frozen yogurt stores
more likely to go to cycle studios
more likely to go to bubble tea shops
more likely to go to juice bars
more likely to go to boutiques
3X
2X
CAT EG O R I E S :