Lovemarks&Lovehandles

Lovemarks & Lovehandles Despre dragostea de branduri Drd. Oana Barbu

Societatea hiperconsumerită ,[object Object],[object Object]

Comunicare sensibila ,[object Object],[object Object],[object Object],[object Object]

Ce-i cu bunurile? ,[object Object],[object Object],[object Object],[object Object]

Trendy tip: CONSUMUL EMOȚIONAL ,[object Object],[object Object],[object Object],Brandingul de azi este foarte interesat de produsul spiritual 

"Brandurile sunt un cadou pe care comertul l-a facut culturii" - Wally Ollins ,[object Object],[object Object],[object Object]

BRAND ,[object Object],[object Object],[object Object],Un brand reprezinta tot ceea ce consumatorul, gandeste despre produsul sau compania respectiva, cand ii aude sau ii vede numele, simbolul etc. Brandul Este o imagine reflectata.

LOVEMARK á la Saatchi&Saatchi © ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Kevin Roberts: “Lovemarks = Loyalty Beyond Reason ”

TOP LOVEMARKS www.lovemarks.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

LOVEHANDLES Acele manere ale dragostei care pozitioneaza brandul in cadranul High Respect and High Love.

Mister – Teatrul viselor... povestile metaforele, si toate simbolurile care produc consumul emotional. ,[object Object]

Senzorialitate (tradus gresit senzualitate) – a tine in permananenta cele cinci simturi in alerta fata de noi texturi, mirosuri, sunete si gusturi intrigante. Vazul, auzul, mirosul, atingerea, gustul ridicate la rang regesc!

Intimitate – inseamna empatie, pasiune, apropiere. Gesturi si semne mici care castiga intensitatea loialitatii. Fara intimitate oamenii nu pot simti ca detin un brand; fara acea convingere, un brand nu poate deveni niciodata un lovemark!

Lovemarks&Lovehandles

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Lovemarks&Lovehandles