The market for baby food in Indonesia remains extremely underdeveloped despite the large potential consumer base. The number of live births has been falling: a drop of 10% has occurred between 2006 and 2016. The birth rate has also been declining consistently. Despite some progress, Indonesia's economy is less developed than that of most other Southeast Asian countries, and poverty levels are still high. Over the next six years, the market for baby food in Indonesia is forecast to grow by 57.5% in value. Volume growth is likely to be quite restrained, given the continuing decline in births and the move towards breastfeeding, with consumption expected to increase by 5.7% by 2022.

1. Indonesian Baby Food Market Research Report:
Ken research

2. Baby Milk Lead the Underdeveloped Indonesian Baby Food
Market: Ken research
• Ken research announced its recent production on “Baby Food in
Indonesia” concentrates on offering extensive and highly detailed
current and future market trends in the Indonesia market.
Indonesian baby food market further incorporates the scope of the
market, the market share of different segments also the Market
profile of the various product sectors with the key features &
developments, furthermore it also examines the consumption data
based upon a unique combination of industry research, fieldwork,
market sizing work and in-house expertise to offer extensive data
about the trends and dynamics affecting the industry. This
production examines the prospects of this market and their
purchasing patterns or attitudes towards the baby food. This
production offers the current and forecast behaviour trends in each
category to identify the best opportunities to exploit.

3. • Indonesia’s National Populace and Family Planning Board plans to
invest more government finances into education and services with
the intention of simplifying the pressure an increasing population
have on housing, water, education and employment.
• The challenges and responsibilities faced by Indonesian families in
the future are anticipated to only get bigger, to address these issues
such as reproductive health and access to contraceptives by driving
together world leaders and growth experts.
• A low rise in Indonesia’s population helped economic growth during
the era of former autocrat Suharto, which ended in 1998.
Indonesia’s fertility rate went down over 30 years to 2.6 children
per woman by 2002, fell from 5.6, Population growth slowed from
around 2.3% to 1.4%. But for 10 years, starting in the early 2000s,
Indonesia’s family-planning programs stagnated. There was no
campaign, no accurate information, no promotion during that
decade, Now, it’s young people who haven’t been exposed to family
planning.

4. • Fewer birthrates were a major reason for an economic
growth not only in Indonesia but across East Asia in the
three-decade-long period ending in the 1990s. Fewer
children elevated the working-age population and
leads to more-sustainable development.

5. Competitive landscape
• Baby food company Nestlé Indonesia continues to lead the
market in Indonesia in 2016 with a predicted value share of
21%, fell by one percentage point from 2015. The
company’s leading place can be featured to its vast product
portfolio, which incorporates milk formula brands such as
Dancow, Lactogen and Nestlé NAN. Dancow and Nestlé
NAN led growing-up milk formula and other powder special
baby milk formula, respectively, in 2015. The company’s
robust position in milk formula has also been strengthened
by strong quantity sales of dried and prepared baby food
which is its Cerelac and Gerber brands.

6. Current Trends
• In 2016, a number of novel milk formula products targeting
particular health conditions in children were launched. Sarihusada
Generasi Mahardhika, which is highly known for its SGM milk
formula brand, has come up with SGM Digesmil for those who have
problems with digestion or highly sensitive stomach, and SGM
PHPro with barely hydrolysed where protein for babies with a milk
protein allergy. Meanwhile, Wyeth Indonesia PT has also launched a
novel product, S-26 Nutrisure Gold, for children aged 1-10 who lack
poor eating habits. Baby milks continue to lead, and represented for
92% of value sales in 2016, leaving little space for other kinds of
baby food. Cereals claim 7% of retail sales, while other baby foods
represent only 0.4% of value sales.

7. Topics Covered in the Report
• Indonesian baby food market
• Baby food in Indonesia industry
• Indonesia milk formula market report
• Nestle baby food market Indonesia
• Asia baby food market research report
• Birth rate of Indonesia
• Indonesia baby cereals Market size
• Dried baby food market research Indonesian
• Prepared baby food market Indonesia

8. For more coverage tap on the link below
• https://www.kenresearch.com/consumer-products-and-retail/baby-
care/baby-food-indonesia/66049-95.html
• Related Links
• https://www.kenresearch.com/consumer-products-and-retail/baby-
care/baby-food-japan/62470-95.html
• https://www.kenresearch.com/consumer-products-and-retail/baby-
care/global-baby-food-market/73190-95.html
• Contact:
Ken Research
Ankur Gupta, Head Marketing & Communications
query@kenresearch.com
www.kenresearch.com

9. Thank you