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Big Data - Zwischen Hype und Wirklichkeit

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Neofonie erklärt ganz konkret, welchen Nutzen Unternehmen durch Big Data haben können und das hinter dem Hype mehr steckt als eine Datenflut.

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Big Data - Zwischen Hype und Wirklichkeit

  1. 1. Big Data Zwischen Hype und Wirklichkeit
  2. 2. Big Data Zwischen Hype und Wirklichkeit © Neofonie GmbH 2
  3. 3. Big Data: Hype 1 Die derzeit bekannteste Kriminelle weltweit ist kein Taliban, sondern ein Softwareentwickler © Neofonie GmbH 2 Zwischen „Recht auf eigene Daten“ und Nutzerverhalten 3 Ich weiß, was Du morgen tust 4 M2M: Fahrerleitsysteme machen den Fahrer überflüssig 3
  4. 4. Big Data: Hype Die derzeit bekannteste Kriminelle weltweit ist kein Taliban, sondern ein Softwareentwickler Zwischen „Recht auf eigene Daten“ und Nutzerverhalten © Neofonie GmbH Ich weiß, was Du morgen tust M2M: Fahrerleitsysteme machen den Fahrer überflüssig 4
  5. 5. Big Data: Reality 1% 1 Targeting © Neofonie GmbH 2 Social Media 3 Scoring 5
  6. 6. Big Data: What s it? 1 Individualisierung © Neofonie GmbH 2 Bedürfnisorientierung 3 Vertrauen 6
  7. 7. Neofonie - kurz gefasst Gründung 1998 als Spin-Off der TU-Berlin aus dem Projekt Fireball 150 Mitarbeiter in Berlin und Hamburg Über 500 Projekte in 15 Jahren; langjährige Kundentreue 100% eigenkapitalfinanziert 7
  8. 8. Neofonie - kurz gefasst Gründung 1998 als Spin-Off der TU-Berlin aus dem Projekt Fireball 150 Mitarbeiter in Berlin und Hamburg Über 500 Projekte in 15 Jahren; langjährige Kundentreue 100% eigenkapitalfinanziert 8
  9. 9. Neofonie - kurz gefasst Gründung 1998 als Spin-Off der TU-Berlin aus dem Projekt Fireball 150 Mitarbeiter in Berlin und Hamburg Über 500 Projekte in 15 Jahren; langjährige Kundentreue 100% eigenkapitalfinanziert 9
  10. 10. Neofonie - kurz gefasst Gründung 1998 als Spin-Off der TU-Berlin aus dem Projekt Fireball 150 Mitarbeiter in Berlin und Hamburg Über 500 Projekte in 15 Jahren; langjährige Kundentreue 100% eigenkapitalfinanziert 10
  11. 11. Neofonie - kurz gefasst Gründung 1998 als Spin-Off der TU-Berlin aus dem Projekt Fireball 150 Mitarbeiter in Berlin und Hamburg Über 500 Projekte in 15 Jahren; langjährige Kundentreue 100% eigenkapitalfinanziert 11
  12. 12. Neofonie: Fokussiert. Modular. Effizient. Suche Portale Mobile Big Data © Neofonie GmbH CMS Commu -nities 12
  13. 13. Unsere Kunden sprechen für uns © Neofonie GmbH 13
  14. 14. Von der Suche zu Big Data: © Neofonie GmbH 14
  15. 15. Unsere Cases Retail Touristik 1 © Neofonie GmbH Inkasso 2 3 15
  16. 16. Ziele © Neofonie GmbH Methode n Vorgehen 16
  17. 17. 1 2 3 Ziele Methoden Vorgehen © Neofonie GmbH 17
  18. 18. Methoden 1 Datenanalyse © Neofonie GmbH 2 Workshop 3 Visualisierung 18
  19. 19. Vorgehen 1 Übergabe Testdaten © Neofonie GmbH 2 Interpretation 3 Übergabe in den Betrieb oder zum Kunden 19
  20. 20. Demo I: Retail 1 Großer Onlineshop, 250 Mio. Umsatz © Neofonie GmbH 2 Herausforderung Performance 3 Know How Transfer: What‘s New? 20
  21. 21. Ziele 1 Open source versus Lizenz © Neofonie GmbH 2 Big Data versus BI 3 Customer Journey Analyse 21
  22. 22. Demo II: Touristik 1 Marktführer © Neofonie GmbH 2 Freitextanalyse 3 Kostendruck 22
  23. 23. Demo II: Touristik 1 Marktführer © Neofonie GmbH 2 Freitextanalyse 3 Kostendruck 23
  24. 24. Ziele 1 Verkaufssteuerung © Neofonie GmbH 2 Kundenbindung 3 Text Mining 24
  25. 25. Demo III: Inkasso 1 Billing Dienstleister © Neofonie GmbH 2 Heterogene Daten 3 Prozesse 25
  26. 26. Ziele 1 Können wir unsere Prozesse steuern? © Neofonie GmbH 2 Ermittlung Status Quo 3 Juristische Aspekte 26
  27. 27. Big Data is smart Create an Experience.
  28. 28. Big Data is smart Step 1 Step 2 Step 3 Create an Experience. © Neofonie GmbH 28
  29. 29. Neofonie GmbH Robert-Koch-Platz 4 10115 Berlin www.neofonie.de Benjamin Morgenstern Senior Business Manager benjamin.morgenstern@neofonie.de Telefon: +49 30 246 27-554
  30. 30. Benjamin Morgenstern Senior Business Manager benjamin.morgenstern@neofonie.de Telefon: +49 30 246 27-554 Neofonie GmbH Robert-Koch-Platz 4 10115 Berlin www.neofonie.de
  31. 31. Mastervorlage Vorname Name
  32. 32. Best Practice
  33. 33. Überschriften Bold, Rot Brainstorming ✱ Text CamingoDos Office 24 pt ✱ Neofonie stellt Portfolio und erste Ideen vor ✱ Team ergänzt um eigene Vorschläge und Richtungshinweise Lorem Ipsum Dolore ✱ Darstellung Projektziel ✱ Integration Komponenten und Produktbausteine ✱ Grobe Timeline ✱ Kooperationsansatz und Kostenverteilung pro Modell Concepter Irresum Doris ✱ Fortsetzungsworkshop mit Teams von Neofonie ✱ Diskussion und Bewertung der Top 5 – Reduktion auf Top 3 (inkl. Priorisierung) © Neofonie GmbH 33
  34. 34. Mitarbeiter Prof. Dr. Volker Markl Freie Universität Berlin DIMA Prof. Dr. Robert Tolksdorf Freie Universität Berlin Netzbasierte Informationssysteme Prof. Martin Mustermann Freie Universität Berlin Web-basierte Systeme © Neofonie GmbH 34
  35. 35. Kooperationen: Positionierung von Logos © Neofonie GmbH 35
  36. 36. Tabellenformatvorlagen hell > blau Spalte 1 Spalte 2 Blindtext Blindtext Blindtext Blindtext Blindtext Blindtext Blindtext Blindtext Blindtext Blindtext Spalte 1 Spalte 2 Spalte 3 Spalte 4 Spalte 5 Spalte 6 Blindtext Blindtext Blindtext Blindtext Blindtext Blindtext Blindtext Blindtext Blindtext Blindtext Blindtext Blindtext Blindtext Blindtext Blindtext Blindtext Blindtext Blindtext © Neofonie GmbH 36
  37. 37. Texte gruppieren CamingoDos Office 32 pt, Absatz 1,5 Blau, Italic 32 pt Penatibus et magnis dis parturient blindtext 2 Zeilen Donec quam felis, ultricies nec Pellentesque eu, pretium quis, sem Penatibus magnisimo ultricies nec Nulla consequat massa quis enim © Neofonie GmbH 37
  38. 38. Schnittmengen Mobile Suche Konvergenz Community © Neofonie GmbH 38
  39. 39. Pfeile Höhe und Länge können variieren Linienart 3 pt © Neofonie GmbH 39
  40. 40. Beispiel: Gegenüberstellung von Bildern © Neofonie GmbH 40
  41. 41. Next Steps Text einfügen 1 © Neofonie GmbH Text einfügen Text einfügen 2 Text einfügen 3 4 41
  42. 42. Timeline 13.03.2013 Kick-Off 30.06.2013 Online KW 12 Wettbewerbsanalyse KW 13 Informationsarchitektur Seitenstruktur KW 14 CI und Design OFFEN Entwicklung OFFEN Content Erstellung © Neofonie GmbH 42
  43. 43. Roadmap Ontologievisualisierung V1 Sentiment Analysis V1 Social Semantic Search Blogsuche inkl. Sozial Relevance Q4/09 Informationsqualität Augmented Reality Browser Q1/10 Q2/10 Q4/10 Natural Language Semantic Editing Semantic Recommendations © Neofonie GmbH Q1/11 Natural Language 2 SPARQL Recommendation: sozialer Kontext 43
  44. 44. Vielen Dank für Ihre Aufmerksamkeit. Martin Mustermann Software Developer mustermann@neofonie.de T: +49 30 246 27-250 Alexandra Muster Senior Business Manager muster@neofonie.de T: +49 30 246 27-250 Neofonie GmbH Robert-Koch-Platz 4 10115 Berlin www.neofonie.de
  45. 45. Agenda ✱Best Practice ✱Neofonie - kurz gefasst ✱Blindtext ✱Blindtext
  46. 46. Neofonie - kurz gefasst Gründung 1998 als Spin-Off der TU-Berlin aus dem Projekt Fireball 150 Mitarbeiter in Berlin und Hamburg Über 500 Projekte in 15 Jahren; langjährige Kundentreue 100% eigenkapitalfinanziert 46
  47. 47. Neofonie - kurz gefasst Gründung 1998 als Spin-Off der TU-Berlin aus dem Projekt Fireball 150 Mitarbeiter in Berlin und Hamburg Über 500 Projekte in 15 Jahren; langjährige Kundentreue 100% eigenkapitalfinanziert 47
  48. 48. Neofonie - kurz gefasst Gründung 1998 als Spin-Off der TU-Berlin aus dem Projekt Fireball 150 Mitarbeiter in Berlin und Hamburg Über 500 Projekte in 15 Jahren; langjährige Kundentreue 100% eigenkapitalfinanziert 48
  49. 49. Neofonie - kurz gefasst Gründung 1998 als Spin-Off der TU-Berlin aus dem Projekt Fireball 150 Mitarbeiter in Berlin und Hamburg Über 500 Projekte in 15 Jahren; langjährige Kundentreue 100% eigenkapitalfinanziert 49
  50. 50. Neofonie - kurz gefasst Gründung 1998 als Spin-Off der TU-Berlin aus dem Projekt Fireball 150 Mitarbeiter in Berlin und Hamburg Über 500 Projekte in 15 Jahren; langjährige Kundentreue 100% eigenkapitalfinanziert 50
  51. 51. Neofonie - kurz gefasst Gründung 1998 als Spin-Off der TU-Berlin aus dem Projekt Fireball 150 Mitarbeiter in Berlin und Hamburg Über 500 Projekte in 15 Jahren; langjährige Kundentreue 100% eigenkapitalfinanziert 51

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