People scan emails quickly on a mobile device. Remember the 20/40/80 rule: Sender: You should be able to convey who you are in 15-20 characters Subject Line: Headline to get someone interested in 35-40 characters 1st Sentence: Enough information for someone to open in 80 characters

1. Mobile
EMAIL
The Rule:
Sender:
20 Characters
Optimized
20/40/80
Subject:
40 Characters
1st Sentence:
80 Characters

2. Twitter: @analytics_nerd
http://analyticsnerd.net
MORE TIPS & TRICKS