4 Helpful Tools You Need to Use to Track Valuable Data
In the fast paced online
world, you need to make
sure you are tracking
There are many tools out there that
can assist you with this and here are
several that can be beneficial to your
look at why you
need to record
analytics for your
company in the
If you start a campaign you need to
record data to see how your campaign is
To determine which metrics you want to
record you need to look at what the
overall goal of the campaign is.
For instance, if your ending
goal is to raise the number of
organic clicks to your website
then you need to record this
over the lifetime of your
Along with clicks you could look
at how much traffic you have to
your website in general.
Look at every day, week, and month to see what your
traffic is like in general.
From there you can track how much organic traffic you
With that data you can then tweak your campaign to
reach your ending goal, which in this case would be to
gain more organic traffic to your website.
Now that you know why recording data is important,
here are several tools you can use to help track your
Google Analytics – This is probably the
most common analytic tracking tool out
Google makes it simple to integrate right
within your website.
The metrics this tool will give you includes traffic
to your website, how to optimize your website for
higher ROI, and split testing among many other
This tool is free for you to use and also offers
social media analytics for your social accounts.
Compete – This tool is helpful in tracking
what your competitors are doing.
This can help you see how people found
your website and where they have
visited prior to coming to your site.
Search analytics is what makes this tool
stand out. You are able to track keywords
to see how people end up on your
website and even your competitors.
Buffer – Buffer is a social media analytic tool that allows
you to track conversions and engagements on your social
media accounts. It easily integrates with Twitter, Facebook,
LinkedIn, and a few other social sites.
On top of tracking and comparing metrics, you can also
schedule social media posts to your social accounts.
Dasheroo – Not only can you track your
company’s analytics through Dasheroo, but
you can also track all efforts for your clients.
All you need is one account and you can
have easy access to each client within that
While there are many more
tools out there, these four
are a good starting point
for your business.
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