1. Briery Gap Cultural Centre
Rebranding & Refurbishing
Marketing & PR Campaign

2. Fundraising

3. Website Development
• Logo
• More Visual
• Less Tabs
• Improved Text
• Theatre Tab
• Venue Tab (include profiles of team)
• Prominent Social Media Buttons
• Search engine optimisation
• Google Analytics Account

4. Social Media Campaign
• HootSuite
• Generate Briery Gap material through interactive
competitions
• Topical Conversation theatre and film
• Embrace Festival Links
• Embrace Youth Links NAYD
• Facebook merge & boost with conversation
• Twitter streamline, conversation, connections
• YouTube no channel but lots of material

5. Advertising
• Newspaper
• Radio
• Social Media
• Video

6. PR Event
• Launch of the new venue
- Could tie in with Fundit Campaign
• A montage of music and theatre
• Showcasing documentation on the transformation
• Invite key figures:
 Press
 Arts Council
 Cork County Council
 Failte Ireland
 Local groups & figures