2. Website
Users
6172
Sessions
8276
Page visits
2.54
Attendees
2200+ guests over 6 consecutive days
34% Fashion Industry – Designers, Retailers, Stylists, Photographers
28% Media – Bloggers, Influencers
20% Partners
18% General Public
Facebook 9700+ Likes
165K individual accounts
were reached
0 paid
24,7K Organic
144K Viral
Twitter 21400+ followers
372,000 times people clicked/
interacted with something posted
Accounts reached for tweets
that included @ecofashionweek
and #efw:
243,793 Individual Accounts
Total of 932,356 Impressions
Eco Fashion Week (EFW) is the largest independent fashion focused event promoting sustainable practices, and has
produced nine editions in Vancouver since conception in September 2010. EFW is launching the first Seattle edition
in November 2016, and will bring sustainability initiatives in the Apparel & Textile Industry to a wider audience. EFW
is paving the way for the informed fashion movement to grow and inspire through seminars, industry panels, private
receptions and exclusive runway shows.
Instagram 5300+ followers
Engagement rate per post
2.27% (in 2015 it was 1.76%)
Follower growth
4.74k (up 10.4% from previous month)
Demographics for tOTAL 165113
Age women % men %
13-17 1070 1% 333 1%
18-24 20800 19% 8450 16%
25-34 44700 40% 19700 37%
35-44 22100 20% 12500 24%
45-54 12300 11% 6420 12%
55-64 6890 6% 3040 6%
65+ 4560 4% 2250 4%
Total 112420 68% 52693 32%
STATISTICS
April 8-17 (10 days)
3. Opening Night
A Combination of media, industry, partners and designers came
together to kick off the week at RYU (Respect Your Universe). RYU
presents an insider’s view of athletic wear development evolution;
understanding the purpose of athletic apparel and the practice of
sustainable development.
Collective Conversation
A day of dialogue on the future of the apparel & textile industry,
moderated by Erin Cebulaof Entertainment Tonight Canada.
In celebration of over 40 years of innovative footwear design, a live,
exclusive interview with John Fluevog. The Collective Conversation
hosted two panels; The Circular economy: on closing the loop
and decreasing textile waste, and The Future of North American
Manufacturing: on how Vancouver can become the North American
hub for manufacturing.
Speakers included
Tony Shumpert Vice President, Recycling & Reuse, Value Village
Kyle Rudzinski Sustainability Manager, Levi and Strauss Co
Jenny Hughes Founder, Me & You Reusable Bags
Nicole Bridger Canadian Eco Fashion Designer
Sean Schmidt Assistant Director, Communications & Programs
at University of Washington
John Fluevog Founder & Designer, Fluevog Shoes
Brock Macdonald Vice Chair, National Zero Waste Council
and CEO, Recycling Council of BC
Glencora Twigg Instructor, Visual College of Art and Design
Highlights
Photo: Bijan Dharas Photo: Byron Dauncey
4. ET Canada
77,440,334 REACH (Unique Online Visitor + Circulation)
Click images below to view videos/websites.
ADVERTISEMENT CAMPAIGN
Eco Fashion Week’s advertisement campaign included Billboards & Bus Shelter across the City.
Global News Vancouver Sun Vogue India HUFFINGTON POST VANCITY BUZZ
Media
Billboard Photos: Peter Jensen
5. The Chic Sheets
Eight designers were given three weeks
to create a garment made only of recycled
bedsheets from the Fairmont Waterfront
& transformed with Tintex home dyes.
Celebrating Balmain’s 70th anniversary,
the designers choose an era to replicate
through their design.
81lb Challenge
81lbs is the amount of clothing and
textiles the average North American throws
away each year. Fashion design students,
from the Visual College of Art and Design
(VCAD), mentored by three established
fashion professionals and VCAD teachers
Jason Matlo, Wen-chee Liu and Glencora
Twigg, were challenged to create a brand
new collection from eighty-one pounds of
gently-used fabrics,clothing and accessories
from Value Village stores.
Thrift Style
Three stylists were given $500 in
Value Village gift certificates to create
ten runway-worthy outfits using only
gently-used clothing from the racks
of Value Village stores.
CHALLENGES + CONTESTS
Photos this page: Peter Jensen
6. PARTICIPANTS
Prophetik by Jeff Garner
American designers Jeff garner of
Prophetik , fresh off the runways of Paris
Fashion Week and London Fashion
Week celebrated the origins and roots
of sustainable fashion using silk and vintage
French lace alongside natural fibers like
linen and hemp—and technology to cut
down fabric waste.
DahliaDrivew/RegDavidson
Aboriginal history was highlighted by the
collaboration between Vancouver designer
Wendy Van Riesen of Dahlia Drive and
international-celebrated Haida artist
Reg Davidson . The clothing line is based on
the two main clans of Haida lineage:
the Raven and the Eagle. Dahlia Drive
creates clothing from discarded white curtain
sheers and slips. Structures are sewn first and
then printed, often many times, to create a
seamless, continuous depiction of the image.
Sanskar by Sonam Dubal
Sonam Dubal became the first Indian
designer to show his brand, Sanskar, at
Eco Fashion Week. The traditional Indian
craft of kantha (which utilises recycled
saris), repurposed ikat and brocade, and
cotton khadi formed the basis of his
contemporary range of dresses and
outerwear. Dubal also workedwithfair-trade,
non-profitorganisationSasha to produce
ahimsa silk specially woven by craftspeople
in Assam.
Photos this page: Peter Jensen
