Nan Teske

Greater Milwaukee Area United States

Director of Marketing and Brand Development

Advertising / Marketing / PR

If you were to choose five key words to describe yourself or your brand, what would they be? Tenacious. Creative. Passionate. Loyal. Resourceful. These are mine. What do you think of when you hear the word "brand?" Logos, tag lines and marketing tactics? I believe that branding - especially hospitality branding - is what someone thinks, feels and expects with every interaction. Branding is an overarching image ingrained in everything you do; your operations, your message, all of your touch points. Your brand is your experience - are you building it that way?