The document discusses strategies for maximizing video ad performance on platforms such as YouTube, Facebook, Instagram, and connected TV, emphasizing the importance of iteration and innovation. Bettina Hein, founder of Pixability and HelloYellow, outlines a structured approach to enhance video advertising effectiveness. Key concepts include the importance of a purpose-built advertising platform tailored to the new video ecosystem.

1. 2017 Global Winner
for Video Innovation
Innovation als Mantra und Prozess
BETTINA HEIN, FOUNDER PIXABILITY & HELLOYELLOW

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Geistes
blitz?

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Genie?

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Prozess.

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Mantra.

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3 Dinge.

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Naivität.

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Pixability: 1. Iteration

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2. Iteration

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3. Iteration

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Chutzpe!

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4. Iteration

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Beharren
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5. Iteration

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The Great Plan
Brilliant
Execution

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6. Iteration

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7. Iteration

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The first and only advertising platform
purpose-built for the new video ecosystem
A D V E R T I S E R D ATA
PLAN OPTIMIZE MEASURE
CONNECTED
TVS

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8. Iteration

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Alltag.

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L’Oréal.

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Avis.

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Weiter so.

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Restore Trust in the Web
solid.mit.edu

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Bettina Hein
@bettinahein
b@helloyellow.co
www.helloyellow.co
Danke.