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2017 Global Winner
for Video Innovation
Innovation als Mantra und Prozess
BETTINA HEIN, FOUNDER PIXABILITY & HELLOYELLOW
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Geistes
blitz?
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3
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Genie?
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5
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6
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Prozess.
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8
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Mantra.
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10
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3 Dinge.
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Naivität.
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Pixability: 1. Iteration
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2. Iteration
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3. Iteration
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Chutzpe!
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4. Iteration
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Beharren
.
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19
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5. Iteration
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The Great Plan
Brilliant
Execution
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6. Iteration
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Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV
7. Iteration
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The first and only advertising platform
purpose-built for the new video ecosystem
A D V E R T I S E R D ATA
PLAN OPTIMIZE MEASURE
CONNECTED
TVS
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8. Iteration
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Alltag.
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29
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L’Oréal.
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31
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Avis.
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34
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35
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Weiter so.
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37
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38
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Restore Trust in the Web
solid.mit.edu
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Bettina Hein
@bettinahein
b@helloyellow.co
www.helloyellow.co
Danke.

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SBD18 - Innovation als Mantra und als Prozess - Bettina Hein, Pixability

  • 1. 2017 Global Winner for Video Innovation Innovation als Mantra und Prozess BETTINA HEIN, FOUNDER PIXABILITY & HELLOYELLOW
  • 2. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Geistes blitz?
  • 3. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Use this space for text, and the space below for a wide column/bar graph 3
  • 4. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Genie?
  • 5. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Use this space for text, and the space below for a wide column/bar graph Slide Title Goes Here 5
  • 6. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Use this space for text, and the space below for a wide column/bar graph Slide Title Goes Here 6
  • 7. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Prozess.
  • 8. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Use this space for text, and the space below for a wide column/bar graph Slide Title Goes Here 8
  • 9. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Mantra.
  • 10. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Use this space for text, and the space below for a wide column/bar graph Slide Title Goes Here 10
  • 11. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV 3 Dinge.
  • 12. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Naivität.
  • 13. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Pixability: 1. Iteration
  • 14. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV 2. Iteration
  • 15. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV 3. Iteration
  • 16. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Chutzpe!
  • 17. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV 4. Iteration
  • 18. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Beharren .
  • 19. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Use this space for text, and the space below for a wide column/bar graph Slide Title Goes Here 19
  • 20. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV 5. Iteration
  • 21. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV The Great Plan Brilliant Execution
  • 22. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV 6. Iteration
  • 23.
  • 24. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV
  • 25. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV 7. Iteration
  • 26. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV The first and only advertising platform purpose-built for the new video ecosystem A D V E R T I S E R D ATA PLAN OPTIMIZE MEASURE CONNECTED TVS
  • 27. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV 8. Iteration
  • 28. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Alltag.
  • 29. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Use this space for text, and the space below for a wide column/bar graph Slide Title Goes Here 29
  • 30. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV L’Oréal.
  • 31. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Use this space for text, and the space below for a wide column/bar graph Slide Title Goes Here 31
  • 32. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV
  • 33. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Avis.
  • 34. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Use this space for text, and the space below for a wide column/bar graph Slide Title Goes Here 34
  • 35. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Use this space for text, and the space below for a wide column/bar graph Slide Title Goes Here 35
  • 36. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Weiter so.
  • 37. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Use this space for text, and the space below for a wide column/bar graph Slide Title Goes Here 37
  • 38. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Use this space for text, and the space below for a wide column/bar graph Slide Title Goes Here 38
  • 39. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Restore Trust in the Web solid.mit.edu
  • 40. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Bettina Hein @bettinahein b@helloyellow.co www.helloyellow.co Danke.