Whether online, on air, on land, or on water, Africa remains a potential place for doing business. Every successful business began with a good idea. Investors come in to help the entrepreneur realize his dream by sponsoring the idea with enough capital which in most cases the entrepreneur is in need of. Most investors complain that it’s hard to find good businesses to invest in. Entrepreneurs, on the other hand, complain that it's hard to find investors who are willing to invest in their business. The big reason for this mismatch and confusion is that, most entrepreneurs who are looking to raise funds are flying blind. Their businesses just don’t meet the requirements that potential investors are looking for. The truth is funding is available and abundant for those who know how to access it! Many entrepreneurs often give the common excuse that funding is scarce. This is not only false, it's actually very misleading. If capital is really scarce, how come the volume of investments and loans to entrepreneurs and businesses continue to grow every year? Your business is not about the product, you intend to create or manufacture, neither is it just a service you want to offer to your customers. It fundamentally involves the ability to spot new dynamic areas where investors will be excited to pump in their dollars with anticipation of higher returns. What are these investment hotspots in Africa? Follow me through this public lecture to get a glimpse of this potential business areas are.

1. DEPARTMENT OF BUSINESS AND
MANAGEMENT STUDIES
BY
NGANG PEREZ (MAJOR 1)
PAN AFRICAN INSTITUTE FOR DEVELOPMENT
-WEST AFRICA (PAID-WA) BUEA
Public lectures