2. Table Of Content
Fairness and Honesty
Communications
Conflict of Interest
Organizational Relationships
Vinh Phuc
Thao Nguyen
Tra My
Thu Hoai
Nhu Quynh
Nha Uyen
Ngoc Vien
Ngoc Huyen
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04
02
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3. Honesty related to truthfulness, integrity and trustworthiness with
business activities.
Fairness relates to being just, equitable and impartial with
organizational activities.
01 Fairness and Honesty
Definition:
=> Two the most important aspects of business ethics and relate to the
general values of decision makers.
=> Businesspeople must obey all laws and regulations as well as refrain
from knowingly deceiving, misrepresenting, or intimidating others.
8. 02
• Prioritizing organization welfare.
• Top 3 ethical issues caused by the
relationship with colleagues and customers:
- Taking credit for others’ ideas
- Showing bias in a mutual agreement
- Pressuring others to behave unethically
Organizational Relationships
• One issue related to fairness and honesty is
PLAGIARISM.
9. Toshiba
The toshiba group had misrepresented its financials and had many accounting
errors with a figure of up to 170 billion yen (equivalent to 1.22 billion USD).
Toshiba President and CEO Hisao Tanaka announced his resignation.
Toshiba brand used to be popular in many countries around the world.
10. Art Rogers and Jeff Koons
Jeff Koons was accused of copyright infringement by Art Rogers in 1991, after
he sold several works and made a substantial profit.
11. Conflict of Interest
What is a Conflict
of Interest?
A person or entity with two relationships
competing for the person's loyalty is said to be
in a conflict of interest.
Example: Loyalty to family and friends,
professional duties, business interests,...
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12. Nepotism is a form of
favoritism that is granted to
family members or friends.
Gifts
External
employment
Common
Types of
Conflicts of
Interest
Accepting gifts from external
stakeholders to gain an
advantage is a conflict of
interest.
When someone works more
than one job in the same
sector, a conflict of interest can
arise
Nepotism
13. Examples of Conflicts of Interest
Use And Management
Of Online Data
Showpo & Black
Swallow
• Online fashion retailers with
similar target markets
• Evident proceedings before the
Federal Court of Australia
14. Examples
• A former employee downloaded information ( 306,000 contacts )
before resigning -> for the benefit of her new employer Black
Swallow.
• Showpo known Black Swallow using the database -> legal
proceedings were filed in Federal Court
Result
Permanently banned using any other
information customers
Pay Showpo $60,000 as compensation and
be required to pay its own legal costs
15. What Is Ethical Communication?
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• Ethics: The accepted principles of conduct that govern
behavior within a society
• Ethical Communication Includes all relevant information, is
true in every sense, and is not deceptive in any way.
• Ethical communicators advocate truthfulness, accuracy, and
honesty; as these cultivate and sustain the integrity of ethical
communication.
17. 04 One A Day Vitamins Prevent
Prostate Cancer of Bayers
Bayers Advertised that
their vitamin One a Day
pill with selenium could
prevent prostate cancer
