3. The solution
Gain profit and reputation through promotion of
Masai brand and organization of competition between
well-known banks of New York and London which then
will be sold as a show on TV.
4. Background
The Masai are a Nilotic ethnic group of semi-nomadic people located in
Kenya and northern Tanzania. Current population - 1 Million. Speak Maa and are
also educated in Swahili and English. Governments have instituted programs to
encourage the Masai to abandon their traditional semi-nomadic lifestyle, but the
people have continued their age-old customs. Masai tribes welcome visits to their
village to experience their culture and traditions.
