Personal Information
Organization / Workplace
Johannesburg Area, South Africa South Africa
Occupation
Regional Brand Manager - Europe & Africa at Castrol
Industry
Energy / Oil
About
Innovative senior marketing professional with a track record in strategic and marketing initiatives to maximise sales, improve marketing effectiveness and drive revenue generation. Experience in both FMCG & non-FMCG with innovative launches and cultural sensitivity across markets from Nigeria to Kazakhstan.
Experience spans B2B and B2C markets, through a blend of sales / marketing and general management.
Adept at marketing management in all areas of the marketing mix and delivering offer development to enhance customer relationship, revenue and joint programme success. Market entry and business development across difficult markets in Africa.
Ability to manage classical marketing, non-...