2. Introduction
• Cryptocurrency has gained popularity
as a digital currency for rapid payments
and financial independence.
• Scammers take advantage of its
vulnerability, promising lucrative
returns under false pretenses.
• To invest wisely, exercise vigilance and
conduct comprehensive research to
prevent loss with minimal recourse for
recovery.
3. Understanding
Cryptocurrency's Target
Market
• Cryptocurrency has an extensive and continuously
expanding target audience.
• Identifying precise characteristics of the cryptocurrency
market poses a challenge.
• Innovative marketing campaigns cater to meet actual
needs of investors in current markets geared toward
digital currency investments.
4. Assessing
Cryptocurrencies
• The instability of cryptocurrencies makes it
challenging to identify and assess.
• Various sources exist for finding new
cryptocurrency investment opportunities.
• Diversify portfolios with cryptocurrencies while
considering team experience level and expertise,
community engagement, and overall liquidity rates.
5. Preventing
Cryptocurrency Scams
and Managing Risks
• Fraudulent "pump and dump" and "fake ICO"
schemes exist in the cryptocurrency realm.
• To protect oneself from financial losses, exercise
caution regarding high-return promises and
conduct thorough research.
• Investing in cryptocurrencies poses certain
dangers, including hacking, theft, and strict
regulatory regulations.
• Diversify investments by adding other asset
categories to manage threats prudently.
6. Conclusion
• Cryptocurrency offers prospects for
significant profits, but investors
must proceed with vigilance.
• Conducting thorough research and
diversifying investments are
essential for managing risks and
preventing financial losses.
• As the cryptocurrency market
matures, identifying the target
audience's specific characteristics
is integral to devising innovative
marketing strategies that meet their
necessities and drive growth.
7. Refrencess
References: Consumer Advice. (2022). Cryptocurrency Scams. Retrieved
from https://www.consumer.ftc.gov/articles/cryptocurrency-scams
Drew Mailen. (2018). Who Uses Cryptocurrency? A Breakdown of
Demographics. Retrieved from https://cointelegraph.com/news/who-
uses-cryptocurrency-a-breakdown-ofdemographics
Joe Liebkind. (2022). The Best Cryptocurrencies to Invest in for 2022.
Retrieved from https://www.investopedia.com/best-crypto-to-invest-in-
5118145
8. links
• The presentation :
• The video:
https://drive.google.com/file/d/1MV8QebTMa7BugznOEpn22uXte2m
EjxMn/view?usp=share_link
