A whitepage training that focuses on Revising the main concepts behind marketing very fast while doing an exercise applying the main outlines.

1. MOHAMED ADEL
MARKETING WORKSHOP MODERATOR

2. Let’s Get to know
Each other =)

3. What Do We
Know?

4. SESSION AGENDA
 Marketing Recap
 Business Portfolio
 Consumer Buying Behaviour
 Some fun in between..

6. So what is
marketing?

7. MARKETING DEFINITION
the science and art of exploring, creating, and
delivering value to satisfy the needs of a target
market at a profit. Marketing identifies unfulfilled
needs and desires. It defines, measures and
quantifies the size of the identified market and the
profit potential. It pinpoints which segments the
company is capable of serving best and it designs
and promotes the appropriate products and services.

8. Too Long?

9. Marketing is discovering what the prospect wants
and demands and delivering it more efficiently and
effectively than the competition

10. Has no Significance?

11. Marketing Evolution

12. MARKETING DEFINITION(THE MUCH BETTER
VERSION)
“ Satisfying Needs Profitably”

13. Marketing is products that don’t come back and
consumers that do

14.  .

15. occasion
Segmentatio
n
Benefits
Segmentation
Demographic
Segmentation
Psychograp
hic
Segmentatio
n
Behavioral
Segmentatio
n
Geographic
Segmentatio
n
Consumer Markets:

16. Market Targeting !

18. 2.5 Liter !
For Mexican Families

19. POSITIONING
positioning has come to mean the process by which
marketers try to create an image or identity in the
minds of their target market for its product, brand, or
organization.

20. POSITIONING STATEMENT
To young active soft-drink consumers who love
adventure, Mountain dew is the soft drink that gives
you more energy than any other brand

21. MARKETING MIX ( 4P’S)
Product Place
Price Promotion

23.  LETS PLAY!