1. Robert Hancock
VP of Sales
MobileSmith
July 22, 2013
From Event Apps – to Engagement Apps
Creating a Portfolio of Event Apps that Drive ROI Year-Round
2. Need to create unique, powerful apps
for multiple events, but at low cost?
Want to decentralize app creation
in your organization, but keep
consistent branding?
Want your apps to outlast the single
event and drive engagement year-round?
Think Outside the Booth!
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3. With MobileSmith, You Can:
Create exciting, customized mobile apps
designed to maximize engagement and ROI
Rapidly prototype and deploy for iPhone,
Android, and iPad – no coding!
Send apps over-the-air or submit directly to
Apple and Android app stores
Unlimited potential for app reuse and
reinvention at low flat cost
Your event app becomes an „anchor‟ on users‟
mobile devices for year-round engagement
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4. 4
• An enterprise-class cloud platform for
rapid development and deployment of
custom native apps deliverable across
iPhone, Android, and iPad
What is MobileSmith:
• A secure cloud-based application
management back-office
supporting real-time messaging
and content updates
5. 5
MobileSmith Event Apps
• Agenda by room
• Interactive room/venue map
• Agenda by day
• Personalize your agenda
• Photo profiles of speakers,
contest winners, etc.
• Tap to email; tap to call
• Profile/contact exchange
Interactive Event Agenda
Participant Profiles
6. 6
User-Driven Content
Interactive Photo Galleries:
• Take photos, upload to gallery
• Upload and submit for approval
• Approve and publish from
MobileSmith CMS in real time
• Add geo tags and time stamps
• Comment, share, exchange
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Customized Engagement Strategies
Communicate in Real Time
• Push messages
• Schedule notifications
• Instantly update content from
the MobileSmith CMS
Drive Engagement
• Hook to Twitter, FaceBook,
YouTube, RSS
• Create hash tag campaigns
• Favorites & bookmarks
• Rewards points
• Gamification without limits!
• Publish articles, lists,
galleries, maps, video
• Enable search & filtering
• “Carousel view”
• In-app video playback
Publish Rich Content
Worldwide Convention 2013
8. Rapid Prototyping & Review
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• “Build for testing” on MobileSmith
for iPhone, Android, or iPad
• Send the prototype over-the-air to
yourself or your colleagues
• Review; change design or layout;
rebuild; test again!
• Refine the UI/UX at minimum cost
• Want to reinvent your app
completely? No problem!
Review prototypes on your device:
9. 9
From Events to Multifaceted Engagement
• One-time use case
• Limited functionality
• Deleted after event
• No changes are possible
• No further engagement
Event
Apps:
Engagement
Apps:
• Long-term use
• No limits on functionality
• Becomes an “anchor” on
your users‟ devices
• Unlimited reinvention
• Year-round engagement
10. Case Study: DigitalNow-2013
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• Tradeshow event app
• Developed custom in 2 weeks
• Dynamically managed throughout
the event via MobileSmith CMS
• 400+ downloads and 2500+
sessions in 2 days
• Client can keep using the app to
push content and drive engagement
12. Your App Forge on the Cloud:
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• Built-in design best practices for each OS:
save up to 70% of time at mockup and prototype
• Need to reinvent your app fast? No problem –
and no additional cost!
• Streamlined Enterprise App Versioning
• Training and Support center in the platform
• Enterprise-class security and scalable infrastructure
• Role-based platform access permissions
• Secure integration with your data sources
• Create dozens of CUSTOM, native apps
at the cost of one
13. : Where We Fit
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Pure Custom App Development
• The most expensive option
• Requires development team
• High long-term costs
• Long development cycle
• Limited creative input from
stakeholders
Template Based App
• Pre-set functionality and branding
• Limited flexibility within template
• No continued creativity
• Lowest common denominator
MobileSmith
• You own the entire process from
start to finish
• Rapid prototyping & development
• Robust app versioning and CMS
• Creativity without limits!
• Minimal long-term cost
