2. Min LU (陆民)
Creative| Branding| Design| Consultant| Author
Bio
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Graduated from Institut Français de la Mode, Fashion institute of technology and POLIMODA, she had dedicate her life to Design and
creative industry. After spending 14 years of her life on her own brand, her recent focus are digital marketing, social media marketing
and event marketing. She is also offering consultancy on total strategy marketing and full branding on fashion and luxury related
industry, Being a oversea returnee, her advantage is her cross-culture background and communication skill to migrant one to another.
She and her team had also worked for brands such as Givenchy, Hugo Boss, Donna Karan, Oscar de la Renta, Nike, Coca Cola, Cargill,
Diesel, Timberland etc. (china and overseas) She was also part of the team for award winning project at art director club. She was listed
amongst 25 most influential people in Chinese fashion under her brand name of Studio P.I. She had also invested on a sustainable kids
wear brand and an online fashion platform. She also offer consultancy to Taobao retailors, Tmall and Xiaomi, etc. She is the author
of ”21st century Chinese Fashion Chronicle”. She is the founder of SchoolOf sustainable fashion education program, and collaborate
with top rank European schools and academies as well as institutes and teaching experts to develop programs under this subjects. She
is also guest speakers and lectures in many universities and institutes such as Detao Master at SIVA, ESSCA, NYU Shanghai and Zero
waste, etc. Her most recent project is up cycling fashion and circular economy to help people with disabilities.
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Within more than 10 years of practice , Re:License carries the spirit of Studio P.I. _ Recycle, Reproduction and Reuse, not just simply Labeling a brand spirit but also helped clients and business partners to grow with the P.I. brand, offer
solutions to clients and agents to maximizing the profitability.
在超過10年的實踐中，Re:License秉承後現代工坊._再循環，再生產 和再利用的精神，不僅僅是表層的品牌宣傳，還幫助客戶和業務合作夥伴與旗下品牌一起成長。 還為客戶和代理商提供庫存解決
方案，以最大限度地提高盈利空間
Re:License gained massive media coverage on major fashion publications in China, such as YOHO!, That’s Shanghai, Time Out, Vogue, Elle, Vision, CityLifes, HotSpot, 1626, DI, iLook, Z magazine, Preppy, etc.
Re:License獲得了大量中國主要時尚媒體的報導，如YOHO！，That's Shanghai ，Time Out，Vogue，Elle，Vision，CityLifes，HotSpot，1626，DI，iLook，Z雜誌，Preppy等
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6. Profile
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Awards and Focuses
1. Listed as the most influential people in fashion on 2007
2. Fundraising for earthquake reliefs
3. ADC Hybrid Award
4. Exhibition in Taipei
5. Exhibition in Expo 2010
Awards and Focuses
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《That’s Shanghai》2007年的11月號，做了專題 “the most influential people in Chinese fashion”的25人榜單, Studio P.I. 位列20.
In 2007， the November issue of That’s Shanghai, featured “the most influential people in Chinese fashion”, Studio P.I. was listed 20 out off 25
25. 王鋒,GQ中文版主編
24. Icicle，環保服裝品牌
23. Cotton，M-Style主編
22. Radek Kantor，Esse模特經紀公司“星探”
21. 許佳，外灘畫報時尚記者
20. Studio P.I.，設計品牌
19. 例外Exception，環保服裝品牌
18. 編號223 林誌鵬，Too主編
17. 陸坤，設計師
16. 萬夢易 Coko Wan，飾品設計師
15. 郭培，設計師
14. 淘寶網
13. 莫萬丹，模特
12. Chase Ma，制造商
11. 範冰冰，演
員
10. 劉俊，攝影師
9. 孫哲，Grazia主編
8. 吉承，La Vie創始人
7. 劉亞卿，上海時裝周副秘書
6. Xander Zhou，設計師
5.張宇，Vogue主編
4. Vera Wang，設計師
3. Alex Yin，美特斯邦威設計總監
2. 杜鵑，模特
1. 邱昊，設計師
18. The studio collaborated with well-known models in Shanghai after the devastating earthquake of Sichuan in 2008 to design and produced batch of limited-edition charity T-Shirts bared the
letter of “512”. the products were sold on a street event and was raised 20,000 founds for the earthquake relief.
工作室輿上海知名模特合作，在四川特大地震發生後以義賣形式設計製作了一批限量發行的P.S. “512” 公益T-Shirt 義賣籌得善款 2 万元
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19. Nike and W+K Nine Gates Hegemony 2007.03 |Nike and W+K 九門爭霸2007.03
Shanghai —Wieden + Kennedy announced that W+K Shanghai won the ADC Hybrid Award [ADC=The Art Director Club] for Nike's advertisement “Jingcheng Basketball Master”.W+K Shanghai has thus become the first advertising company in China to receive this honor. ADC Hybrid presents the most creative and epoch-
making advertising work on the world.Hybrid's award-winning work represents a precise, witty, and deep brand experience and solution. In addition to the excellent integration solutions, Hybrid winners are still the pioneers of creativity and communication between brands and consumers. "Jingcheng Basketball Master"
is designed for Nike China's basketball Beijing brand marketing. This project includes a 3-minute MV, print/outdoor advertising and online interactive website. The name of “Nine Gates Hegemony” is due to the 9 gates around Zijincheng, and there is a ring near the gate. The best Beijing basketball teenagers in each city
gate will have the opportunity to compete in Zijincheng, which makes it all. It is a meaningful basketball game. Nike Beijing's marketing team realized that Beijing's basketball teenagers were born in the history of the Chinese dynasty, and they are known for their domineering on the court. With this recognition, W+K
Shanghai created the theme of “Den's Basketball Master” to further promote the “Nine Gates” basketball game, integrating basketball spirit with Chinese traditional culture. MV performed in the famous music and television director Tony Petrossian in Los Angeles, and invited Beijing's top hip-hop artist MC Webbe to
inspire the creation of music from Beijing basketball. In the rhythm of the unique "Beijing dialect", Webber eloquently interprets this song that combines the spirit of streetball with traditional Chinese culture. The creativity of graphic and outdoor advertising also combines the elements of basketball with traditional Beijing
culture in order to unify the effects of music videos, which will help the basketball tournament. As the main frame and interface design of the website, W+K Shanghai skillfully integrated the five doors into the graphic elements of the traditional Beijing architecture that constructed the modern imperial structure, and
combined with digital animation to track the release of five platforms. At the same time, it provides visitors with a wonderful experience tour of Beijing basketball. The basketball tournament lasts for two weeks, with the end of the finals held at the center of the Forbidden City as the culmination of the event, which is
carried out by DMG. The best basketball teenagers in Beijing won in the 3-on-3 reversal knockout and dunk contest. The winners of the basketball tournament win prizes, including the traditionally produced championship rings, crowned with basketball robes, and specially produced outdoor posters to celebrate the world.
“From the very beginning, our referee decided: To be really Hybrid, just a good integration plan is not enough. For different media applications, all related advertising projects must be done. We are quickly made by those who are unique and expressive. Creative sparks are also attracting the high level of execution of Art
Director Club. We are looking for classic and scale-effect works. Since the referee's day, I have found that I always think of the commonality of some of the works we have won before – It is designed to impress people." Mr. Beth Comstock, the judge of ADC Hybrid and the sales director of GE, said.Brilliant Team: Client:
Nike China Advertising Agency: W+K Shanghai Media Cooperation: Mediation Event Execution: DMG Creative Director: Frank Hahn Copywriter: Achilles Li, Yu Si Graphic Design: Camille Hirigoyen, Julien Choquart Director: Tony Petrossian Editor: Feng Liu, Wieden+Kennedy Digital Production: Yiing Fan,
Wieden+Kennedy Animation: Wythe Lee, Wieden+Kennedy Producer: Holden Osborne Art Comprador/Production: Joy Wang Art Director: Scott Dungate Filming: Jean-Louis Wolff Music Original: MC Webber Music Synthesis: Soma Art China Customer Execution: Jason White, Lorna Luo, Rudy Zhang Post-production: Vic
Zhang, Stone Xue Touch: Linda Zhang Style Design: PI studio Communications: Molly Lee, Yingkeng Wong, Jackie Liang
上海 —Wieden + Kennedy 宣布W+K上海為耐克(Nike)制作的廣告“京城籃球少爺”獲得ADC Hybrid大獎[ADC=The Art Director Club]。W+K上海也因此成為中國第壹家獲此殊榮的廣告公司。ADC Hybrid頒發給全球範圍內最具創意，和劃時代意義的廣告作品。Hybrid的獲獎作品代表的是精準，詼諧，
深刻的品牌體驗和解決方案。除了出色的整合方案外，Hybrid得主們還是創意以及策動品牌與消費者的溝通的先鋒。“京城籃球少爺”是專為耐克中國的籃球北京區品牌營銷設計的。這個項目包括壹個3分鐘的MV，平面／戶外廣告和在線互動網站。“九門爭霸”名字緣於圍繞紫金城的9扇
城門, 並在城門附近設立擂臺，各城門最優秀的京城籃球少年將有機會在紫金城內展開終級角逐，這壹切都讓它是壹場意義非凡的籃球比賽，耐克北京的市場營銷團隊認識到北京的籃球少年出生在中國皇朝歷史之鄉，更以他們在球場上的霸氣而著稱，以雄姿縱橫球場。帶著這樣的認知，
W+K上海創作了以“帝族籃球少爺”為主題的活動以進壹步推進“九門之戰” 籃球比賽，把籃球精神與中國的傳統文化融為壹體。MV在美國洛杉磯著名的音樂電視大導演Tony Petrossian 執棒，並邀請北京頂級嘻哈藝人MC Webbe從京城籃球獲得靈感創作音樂作品。用別具壹格的“北京話”
的節奏中，Webber精彩地詮釋了這首融會街球精神與中國傳統文化的歌曲。平面和戶外廣告的創意同樣融合了籃球元素與傳統的北京文化以求與音樂錄影帶的效果統壹，為籃球錦標賽推波助瀾。作為網站的主要框架和界面設計，W+K上海巧妙地將5個門的擂臺融入構築現代皇都結構的北京
傳統建築的圖形元素，並與數碼動畫結合， 在跟蹤發布5個擂臺的情況的同時，為瀏覽者提供了關於京城籃球的奇妙體驗之旅 。籃球錦標賽持續兩個禮拜， 以在紫禁城中心舉辦的決賽的結束作為整個活動的高潮，由DMG負責活動執行。 全北京最優秀的籃球少年在3對3的輪回淘汰賽中和扣
籃比賽中勝出。籃球錦標賽的獲勝者贏得獎品，包括按照慣例制作的錦標賽獎環，以籃球龍袍加冕，並特別制作的互外海報召告天下，以慶祝球員們取得的勝利。“從壹開始，我們裁判就決定：要真正算是Hybrid，僅僅是出色的整合計劃還是不夠的。對於不同的媒體運用是任何關聯廣告
項目都必須做的。我們很快被那些既獨特，迸發著創意火花又代表Art Director Club高水準的執行力的項目吸引住了。我們尋求即經典又具有規模效應的作品。自從裁判日起，我發現自己總是想到我們之前嘉獎過的壹些作品的共性—旨在給人留下深刻印象″。Beth Comstock先生，ADC Hybrid的
評委和GE的銷售總監如是說。輝煌團隊:客戶: 耐克中國廣告公司：W+K上海媒體合作: 傳立媒體賽事執行：DMG創意總監: Frank Hahn文案: Achilles Li, Yu Si圖形設計: Camille Hirigoyen, Julien Choquart導演: Tony Petrossian編輯: Feng Liu, Wieden+Kennedy 數碼制作: Yiing Fan, Wieden+Kennedy動畫制
作: Wythe Lee, Wieden+Kennedy出品人: Holden Osborne藝術買辦/制作: Joy Wang藝術指導: Scott Dungate拍攝:Jean-Louis Wolff音樂原創:MC Webber音樂合成: Soma Art China客戶執行:Jason White, Lorna Luo, Rudy Zhang攝影後制作: Vic Zhang, Stone Xue潤色: Linda Zhang風格設計:P.I studio通信:Molly Lee,
Yingkeng Wong, Jackie Liang
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20. One KM Runway 2008.11.1 |壹公裏T臺2008.11.1
// happening... The social behavior experiment of Shanghai Life Lab - the T-station of the One-kilometer project took place on July 1st at Julu Road. The three local fashion designers and the team's five series of fashion participation, 15 passionate performers under the cover of fashion rushed into the
road space free catwalk, contrasting with the surrounding real life environment or improvisation, Deliberately blurring the boundaries between the stage and the reality, expressing things that are not dare to be expressed in everyday life, exiling the spirit of willfulness, deliberate or randomness into the
daily space, and making daily life more expressive, confronting the increasingly lacking possibilities of life. And the reality of becoming more and more single-minded.
// Special attention... In addition, it is worthy of our special attention to the designers and teams participating in this project, namely He Yan and Studio P.I. from Shanghai, and cloos hates diamond from Guangzhou.
Http://c.chinavisual.com/2008/11/09/c53279/p2.shtml
// 發生... 上海生活實驗室的社會行為實驗——壹公裏的T臺計劃於11月1日在巨鹿路現實發生。3位本土新銳時裝設計師與團隊的5個系列的時裝參與其中，15個充滿激情的表演者在時裝的掩護下貿然進入馬路空間自由走秀，與周圍的現實生活環境形成
對比又或者即興融和，刻意模糊了舞臺與現實的界線，表達在日常所不敢表現的事物，把肆意的，刻意的或隨意的精神放逐到日常空間，希翼日常生活更具表現力，對抗日益缺乏可能性的生活以及愈來愈趨於單壹價值觀的現實。
// 特別關註... 另外，值得我們特別關註的是參與本次計劃的設計師及團隊，他們分別是來自上海的何艷與Studio P.I.，以及來自廣州的設計組合 cloos hates diamond
http://c.chinavisual.com/2008/11/09/c53279/p2.shtml
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21. 12% Design (100% Living Fun)|臺北谷公館12%藝術展 2010.03
Location: Taipei, Gu Mansion www.michaelkugallery.com Time:
March 6th - April 15th12% Design (100% Living Fun)Theme
introduction12% design (12% design) is an exhibition jointly
organized by Gu Mansion and JOYN:VISCOM Studio. There are 12
groups of artists/designers, each of which represents the artist’s
attempt to find "12% design", a combination of art and products,
represents 12 groups of artists, and also represents the Gugong
Gallery, which focuses on contemporary art collection and
investment while not forgetting to look at people's lives. A product
design field that is closer and at the same time more likely to cause
viewer interaction and resonance. Although there are not many
works in this exhibition, each piece of work is condensed with the
creative passion of the creator and the creative attitude of living
with the heart. At the same time, we hope that such an exhibition
will allow the viewers to visit the exhibition after the exhibition.
Leaving with a smile, the enthusiasm and confidence in the design
conveys the life of the audience can affect the audience's personal
life - even if only a hundred percent, this is all the exhibits we are
going to sell this exhibition will be sold, in While encouraging
consumer design, it is also used to pay for the cost of some artist
creation and exhibition production. 12% Design will be opened on
March 6th in the Valley Mansion, lasting for a month
12% Design (100% Living Fun) 地點:臺北, 谷公館
www.michaelkugallery.com 時間: 3月6日-4月15日12% Design (100% Living
Fun)主題介紹12% design (百份之十二設計) 是谷公館和 JOYN:VISCOM工作室
合辦的展覽，參展藝術家/設計師有 12 組，每件作品都代表著藝術家壹直在
試圖尋找著的，介乎於藝術品和產品之間的結合地帶 "12% design", 既代表了
12 組參展藝術家，同時也代表著谷公館畫廊在專註當代藝術收藏與投資的同
時 不忘將目光投射至距離人們生活更近、同時更容易引起觀者互動與共鳴
的產品設計領域。雖然這次 參展作品為數不多，但是每件作品都凝結著創
作者百分百的創作激情和用心來體驗生活的創作態度 同時，我們也希望如
同這樣的展覽，能讓觀者在參觀完展覽後帶著微笑離開，在設計品傳遞出對
生 活的熱情與信心能影響到觀眾的親身生活——哪怕只有百分之壹，這都
是我們所期冀的 這次展覽的所有展品會進行售賣，在鼓勵消費設計的同時，
也用於支付部分藝術家創作和展覽制作 的成本。12% Design 將會在3月6日
在谷公館開幕，為時壹個月
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WWF and Expo 2010 2010.05
WWF，全球最大的独立性环保非政府组织, 上海世博局致信
WWF总部邀请参展
The only international conservation NGO in the Expo!
WWF是唯一参展的非政府、非赢利、环保类的国际组织
LittleDesignSolution
23. Book
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