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Mimi is a SEO Expert and Web Consultant with over 16 years experience working in the non-profit, association, health care, and education industries. She specializes in Search Marketing, both organic and paid, and worked with Nextel/NII Holdings on their Prip.me site for their Push-to-talk app, Prip. She performed an SEO Audit to discover opportunities for optimization, and implemented tactical on-page SEO remediation to boost visibility for the site. She established link-building efforts. She also advised on conversion efforts through landing page optimization. She was able to improve their visibility significantly and help the client understand the competitive landscape for their core..