In this presentation we tried to explain 9 primary steps in short term content marketing in a simple way.

1. Primary steps in short term
content marketing
Author:
Milad Mehraram
Service Designer & Ux Strategist

2. 1. Training
and
empowerment
of
employees

3. Your primary goal should be
empowerment of employees in your
organization. Therefore they can help
your brand as active and responsible
people in social medias
 There is a paradox.
 Some groups believe
that organizational
rules can cause the
employee’s inactivity
and others believe
that lack of
organizational rules
might be harmful for
making motivation
for content
production.

4. You should encourage employees to
produce contents until they do that
extremely.

5. 2. Find
a
trusted
graphic designer
or
advertising
agency

6. From the beginning of a business,
graphic design is crucial part of your
marketing plan.
You need an organized visual identity
that differs you from other brands.
The world is World
of pictures!
You can’t present
organizational
identity without a
designer!

7. Like standard characters of twitter,
140 characters is enough to gain best
attractions.
This character limitation helps you to be
seen and remember that it’s not necessary
to be read.
That’s why pictures are crucial.

8. 3. Set
the
content
type free!

9. At first steps your target should be
audience awareness, and you
should avoid from strict rules.
As a leader, you
should play a
key role on
following
policies of
managers and
understanding
their thoughts
on content
production

10. when you set the content type free:
From psychological aspects
gathering contents could be ,more
diverse and valuable.

11. 4.Choose
reliable
social
platforms
for narration
your
contents

12. You can use social platforms in
different ways
Use Slide Share to narrate your story
as a presentation
Twitter can help you to attract your
customers to your website.
Blogs are the best way to accustom
your customers to follow your contents
Content
marketing
is the art of
storytelling.
It makes
characters for
your story, not
a storytelling
for your
characters.

13. Use social network platforms to create the
fabric of the story.
 This is where the story characters must
be narrated.

14. 5.make
a
schedule
plan
for
content
publishing

15. When other marketers are looking for the
missing pieces of their marketing puzzle,
You try to send strong episodic contents.
This technique puts you in a historic
opportunity in front of other competitors.
Start with a simple
infographic and
Then narrate your
story from different
social networks,
write your brand
story book.
With this order, users
will be looking
forward to your
content.

16. Being conservative in publishing contents,
Opportunities that are waiting for you, will be
conquered by your competitors.

17. 6.provide
longer shelf
life for your
contents

18. In addition to schedule content
publishing orders.
You should have a plan to use different
social platforms to distribute your
contents.
You should resist the
temptation to
introduce yourself on
twitter, Facebook
and other social
medias in the first
day.

19. You should avoid to present your best
contents in first days.
Your conversation with your customers
should be perpetual.

20. 7.Collaborate
with your
customers

21. Remember that, content marketing is
making a real communication with your
customers.
If you present best
content but you
can’t collaborate
with you’re your
customer's you
should be ready
for permanent
silence of your
customers.

22. The simplest way to motivate users is
getting their comments.

23. 8.Get
Feedback.

24. Make a list from your employees and
note that what contents shared by
each one.
Revise the received feedbacks and
rate contents by this way.
Ask your
employees to
improve future
contents with
considering
ratings.

25. 9.show your
audience
that your
writer are
people like
themselves.

26. Believe that rather than pay attention to
your brand;
 customers will consider the identity of
the organization you are presenting.
Giving emotional
and humanity
aspects to your
content.

27. At last:
Content marketing is a commitment
Not your kind!

28. Visit my website:
www.MiladMehraram.Com
Call me if you have any
Questions
https://ir.linkedin.com/in/miladmehraram
Mehraram.Milad@Gmail.com