1. MARKETING DEPARTMENT FY 2016/17 YEAR IN REVIEW • CHALLENGED ATHLETES FOUNDATION®
Search Details
Account Challenged Athletes Foundation PST - MBuzz
Social Account Twitter - CAFoundation, Facebook - Challenged Athletes
Foundation
From 02-05-2016
To 07-31-2016
225 Bush Street, Suite 1000, San Francisco, California 94104, US
SOCIAL PLATFORM GROWTH
OVERALL SOCIAL IMPRESSION GROWTH:
1.5 MILLION
FEB. 2016 BRAND IMPRESSIONS/MONTH:
40 MILLION
OCT. 2016 BRAND IMPRESSIONS/MONTH:

2. MARKETING DEPARTMENT FY 2016/17 YEAR IN REVIEW • CHALLENGED ATHLETES FOUNDATION®
SOCIAL PLATFORM GROWTH
FACEBOOK NEW FOLLOWER GROWTH*
11,432
*IMPRESSION: # OF
TIMES CAF CONTENT IS
DISPLAYED ON SOCIAL
MEDIA PLATFORM
TWITTER NEW FOLLOWER GROWTH*
998
INSTAGRAM NEW FOLLOWER GROWTH*
10,551
* THROUGH DECEMBER 2016
TOP ONE DAY FOLLOWER GROWTH: MARCH 13
1,592 FOLLOWERS GAINED

3. MARKETING DEPARTMENT FY 2016/17 YEAR IN REVIEW • CHALLENGED ATHLETES FOUNDATION®
TOP PERFORMING SOCIAL POSTS

4. MARKETING DEPARTMENT FY 2016/17 YEAR IN REVIEW • CHALLENGED ATHLETES FOUNDATION®
SOCIAL INFLUENCERS

5. MARKETING DEPARTMENT FY 2016/17 YEAR IN REVIEW • CHALLENGED ATHLETES FOUNDATION®
SOCIAL PLATFORM GROWTH
✓ Live feeds have extended events to global audience featuring:
Parade of Athletes, Össur grant presentations, HHH opening
program, Kids Run, Bob Babbitt and Team CAF Athlete
interviews etc.
✓ Snap Chat: Addition of custom Geo Filters at SDTC (to engage
new audience and sponsors) with audience reach of 15,000 and
over 270 individuals use new filters. Great gains for sponsor
branding.
✓ Snap Chat: Stories have been created for Bro Am, clinics, and
additional events where large portion of demo is in presence.
Have seen high follower growth on site.
✓ Instagram story and live feed- Instagram just launched new
feature where we tried for first time at holiday campaign athlete
interviews with Bob Babbitt. Story views have exceeded 2,800.