Michael McLinden
1 SlideShare 1 Following
Personal Information
Organization / Workplace
Greater Boston Area United States
Occupation
Healthcare Marketing Strategist
Industry
Advertising / Marketing / PR
About
Michael McLinden founded Mc|K Healthcare with Breda Kenyon in 2003 with the goal of creating a work environment "where great people can do great work for great clients." In 2014, Mc|K merged with Connelly Partners to form Mc|K CP, a combination of award winning health and scientific marketing, and groundbreaking digital, CRM, social media, gamification and whatever is coming next. The new organization spans the health/wellness spectrum from organic foods and health spas, to HMOs, to care providers and the full range of diagnostics, devices and pharmaceuticals. Mc|K CP offers traditional healthcare clients a rich new box of tools for engaging stakeholders, shaping stories and driving .
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value competitive advantage innovation pharmaceutical marketing value creation
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Presentations

(1)

Eight Principles of Value

8 years ago • 173 Views
Personal Information
Organization / Workplace
Greater Boston Area United States
Occupation
Healthcare Marketing Strategist
Industry
Advertising / Marketing / PR
About
Michael McLinden founded Mc|K Healthcare with Breda Kenyon in 2003 with the goal of creating a work environment "where great people can do great work for great clients." In 2014, Mc|K merged with Connelly Partners to form Mc|K CP, a combination of award winning health and scientific marketing, and groundbreaking digital, CRM, social media, gamification and whatever is coming next. The new organization spans the health/wellness spectrum from organic foods and health spas, to HMOs, to care providers and the full range of diagnostics, devices and pharmaceuticals. Mc|K CP offers traditional healthcare clients a rich new box of tools for engaging stakeholders, shaping stories and driving .
Tags
value competitive advantage innovation pharmaceutical marketing value creation
See more