Personal Information
Organization / Workplace
Greater Philadelphia Area United States
Occupation
Senior Group Director at NAXION
Industry
Advertising / Marketing / PR
About
CURRENT OBJECTIVES
• Marshals expertise in business consulting, research design & analysis, and communication to meet client objectives
• Uses academic experience as a platform for innovative work on behalf of clients while building employer’s intellectual capital in advanced methodologies
QUANTITATIVE RESEARCH DESIGN & ANALYSIS
• Directed hundreds of B2B (primarily) and B2C studies
• Strong background in data analytics and modeling
• Market research experience in:
➢ Market segmentation
➢ Conjoint design and analysis
➢ Offer and message testing
➢ Name testing
➢ Customer satisfaction
➢ Opportunity estimation
➢ Demand forecasting and pricing
➢ Market modeling and simulation
➢ Database mode...
Tags
analytics
market research
statistical sampling and weighting
big data
business intelligence
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