La Paella King Franchise Presentation Total Exclusivity for the whole of Arabia

La Paella King is a
Fast Food Spanish
Gastronomic
Delivery company.
The menu mainly
focuses on “Authentic
Valencia Paella’s.”

La Paella King is a Fast Food Spanish
Gastronomy Delivery company. The menu
mainly focuses on “Authentic Valencia
Paella’s.”
A great percentage of Arabians spend
their summers in Spain; while in the whole
of Arabia there is only a very few Spanish
restaurants, which offers Authentic Spanish
Gastronomy, a completely different cuisine
than what Arabians are generally used to,
Apart from when they are holidaying in
Spain. While La Paella King will offer a
more traditional menu, with a very simple
yet interesting service.
Our team
La Paella King’s main team consists of a number
of highly qualified men and woman.
Michael Robert Gill who
has a wealth of experience
in opening and operat-
ing international Spanish
Restaurants, also creating
Global marketing campaigns,
with his very intriguing
personal, creative and com-
munication skills will make
sure our customers are always
pleased.
Making La Paella King
a service where you can
enjoy great food in a loca-
tion of your choice, while
being served by friendly
people-oriented staff.
Abir Iskandar who has a
wealth of experience in
Exportation globally, Logistics,
Problem solving, her creative
and communication skills will
make sure all of our fran-
chisees are always supplied
and advised.
Languages spoken Egyptian
Arabic, English, Italian,
Greek, Spanish.- every detail
is considered.
Tarek Saadz an Architect
with more than 15 years of
wide-ranging experience in
different International Groups,
where his Role was to lead a
range of high-end residential
and hospitality commissions.
This move marks his return
to Almusbah Group at Saudi
Arabia, and worked for four
years on a broad range of
projects, from the Duty Free
Shops at The Airports to VIP
Lounges and Hotels Five Stars.
While interior design has
always been a vital part of the
design process, the practice
has more recently developed a
dedicated Interiors Group.
Brand Owner/CEO Export Director Architect & Executive
Michael Robert Gill Abir Iskandar Tarek Saadz
Authentic Valencia Paella´s
Arabia is in need of a warm and friendly
Service with excellent food. A place where
you always know you will get the very best
of everything. La Paella King.
The menu will be inspired from Authentic
Spanish specialties which will appeal to
a diverse clientele. You can get Valencia’s
main dish the Paella available with a variety
of options including seafood, chicken, or
plain vegetables; in addition to many main
dishes from around Spain
Warm and friendly service
Executive
Franchisers Summary
Branding/ Marketing director
René Berg Jensen
René Berg jensen is a
branding/ marketing expert
that has helped Bestseller
Clothing Company from
Denmark, starting up
Franchise shops and busi-
ness channels in European
countries. He has 20 years of
retail experience, also with a
wealth of experience in online
marketing.

Our Spanish Executive Head Chefs with
their teams of chefs will support and serve
our Franchisors and their customers a taste
of Spain’s delicious authentic dishes and will
stimulate their taste buds with our authentic
Paella and Fideua dishes.
Spanish
Executive
Head Chefs
All La Paella King Outlets have the option
to have one of our Executive Spanish Chefs
and a Spanish Executive Chef Trainee. With
our Head office based in Valencia, Spain
we are best placed to constantly supply
these Specialist chefs, Reconfirming La
Paella Kings 100% authenticity for all of our
customers. (But this is only an option.)
100% authenticity
A taste of Spain
Mission
La Paella King is an amazing gastronomy
to eat, Healthy, combining an intriguing
presentation with excellent, interesting
authentic Spanish food.
Our mission is not only to have great food,
but to have an efficient and friendly service
because customer satisfaction is very
important. We want to be the Food of choice
for families and singles, young and old, male
or female.
Employee welfare will be equally important to
our success; we want our employees to feel
part of the success of La Paella King. Happy
employees make happy customers.
We want to serve high quality food to create
loyal customers, serve as many customers to
make higher profits, and create a rewarding
place to work for the employees.
We will combine menu
variety, and a friendly staff
to create a sense of “place”
in order to reach our goal
of overall value in our
gastronomy experience.
100% authenticity
for all of our customers“

Our very exclusive selection of La Paella King Product´s will
be promoted to all nearby supermarkets and convenient stores
etc. local to the Franchisers location. Creating the possibility
to Provide, install marketing campaigns and sampling
promotions
La Paella King
exclusive
product range
Product marketing
The Franchisor will receive exclusive distribution
rights for all products, within their region.
All products will carry an exclusive discount token on the
packaging with a promotion, for ordering their local La Paella
King Home delivery and catering service.
Paella King BBQ Kit

Canned paella
No previous knowledge of paella cooking requiered.
We Can supply all products repackaged with a Paella Pan enclosed as well.
Preparation time 21 minutes.
Shelf stable storage. Two portions.
Halal Certified
Seafood Black Rice
Seafood Fideuá Chicken

Known since antiquity as a source of
vitamins and nutrients, the horchata is also
considered a source of health and energy
the world throughout.
Along with its delicious and refreshing
flavour, several medical studies have
accredited its many beneficial properties for
the body.
Investigations have concluded that the
horchata has great digestive properties
thanks to its high level of amino acids and
starch.
Several prestigious specialists from
the University of Valencia have also
determined that it is rich in minerals such as
phosphorous, magnesium, potassium and
iron as well as unsaturated fats and proteins.
It is also recommended for all types of
persons, from the youngest to the oldest.
The natural horchata can also be drunk by
patients with a declared lack of tolerance to
lactose and it is recommended for pregnant
women as it includes more iron and
potassium than a glass of milk.
La Paella King
Hortchata de Valencia
(Chuffa)
is an energizing and nutritious drink that
thanks to its characteristics has become part
of the Mediterranean diet. Its cardiovascular
properties are similar to those present in
olive oil and it helps in reducing cholesterol
and triglycerides as it has over 77% of oleic
acid.
All these characteristics make the La Paella
King Valencia Tigernut Horchata a very
complete and nutritious drink thanks to its
macro and micro nutrients.
Lastly, the horchata has the capacity to
nourish and refresh simultaneously. Whether
you have it with or without ice, in summer
or winter, this drink gives you vitality while
taking care of your body.
You can have it with a farton that you dip in
the drink. The Farton (that is really the name
;) ) are like croissant/donut sticks.
All products are exclusively
produced from Valencia,
Spain. This will be
exclusively available for
our franchisers to benefit
from Exclusively

La Paella King
Churros and Choc
Traditionally chocolate con churros is
consumed for breakfast or as a dessert. Put it
is also a sheer social act. Even those people
who go to Churroriars (in Spanish) alone will
likely end up talking to his neighbors and
plans with friends are made to meet in a La
Paella King for good conversation as well as
wonderful churros!
Chocolate con churros is normally served
with hot chocolate, at a temperature between
75ºC and 80ºC (167º F and 176ºF) in a
porcelain cup, while the freshly made churros
are served in a platter, they can be hot or
cold. Or served for Take away.
´If you should ever visit La Paella King be sure
to go with your friends, and taste as many
as you can. There are in fact a number of
varieties of churros including the much larger
Churros. With a variety of, EXPERIENCES…
All products are exclusively
produced from Valencia,
Spain. This will be
exclusively available for
our franchisers to benefit
from Exclusively
There are few things more typically Spanish
than chocolate with churros
If you walk down the center of any Spanish
city, but particularly through Valencia, on any
morning, you will see the churrerías filled with
people, either who have gotten up recently or
those who are about to go to bed. It is said
that churros and chocolate are an especially
good remedy for hangovers.
Of its origin there are no certainties and there
are a number of different theories. Some
people say that they were brought to Europe
by the Portuguese. The Portuguese spent a
lot of time exploring East Asia and especially
China, where making star shaped dough was
made. It is not of the question therefore that
the Portuguese travelers learnt this art and
brought it back with them. However another
theory sets that churro was actually invented
by Spanish sheep herders as a replacement
for freshly baked goods. Plus, the paste used
to make churros was easy to make and easy
to cook over a campfire when they were out
in the mountains.
Despite all of this, it’s very likely that
chocolate con churros became known in
Valencia, due to the itinerant fairs that would
come frequently to the outskirts of the city, and
its popularity as a breakfast food grew due to
its low price. In those days it was known as
“frying pan fruit”

Objectives
La Paella King’s objectives for the
first year of operation include:
Expand the service by opening a branch in every country of Arabia.
Expand by providing a private catering service.
Expand by providing large scale event catering service.
Expand by distributing our exclusive canned products range within
supermarkets nearby to run a discount promotional campaign for La Paella
King.
Keeping preparation food
cost fewer than
20%
of revenue.
32%-35%
of revenue.
750,000
per year
Keeping fixed expenses
(salaries & rent) between
Averaging sales between
650,000 – 750,000 EURO
per year
Expenses Summary
Best Chefs joining La Paella King
In order to serve great food, we had to
have the best Chefs joining La Paella King
straight from Spain. And to make customers
happy we had to have the best managers
for La Paella King, to ensure customers are
satisfied and win them as loyal clientele.
Success and Expansion
Having these employees to lead the team
of La Paella King may have increased our
monthly expenses, but the best has to always
have the best to guarantee success and
expansion in the industry.
Exclusive service
From our point of view, and actual studies
on the Arabian population’s love for Spanish
food; we know for sure that La Paella King’s
sales will exceed the numbers above.
Especially when we didn’t include VIP Home
catering and a Spanish Chef in our studies
when we can provide an exclusive service,
whereby we will send our Spanish Chef to
your home to prepare our authentic paella
in your garden!, Or the inclusion of Catering
for large scale events.
In order to serve great food,
we have available the best
Chefs straight from Spain.
If needed, To support all of
our franchisees.
“

Pricing and Profitability
La Paella King’s prices will be very
competitive compared to fine dining
restaurants in Arabia. Our ingredients
expenses will average 20% of total sales,
and fixed expenses will be within the range
of 35% of sales. Leaving us with 45% of
pure profits
Market Analysis Summary
More than 40% of Arabians go out for lunch
or dinner at least once a week, to have a
good meal and take a break from the real
world.
As La Paella King’s menu offers a wide
variety of quality food choices within
reasonable prices, having lunch or dinner at
a location of your choice will be within the
budget of any person.
Sales Strategy
Our sales plan is to establish and maintain
position with our customers. The strategy is
to build more customers in order to increase
revenue. Our business is client service. It is
repeat business. That’s why we will focus
on making all our customers happy with our
food, service and atmosphere with the help
of our great Chefs, Staff and our exclusive
products.
45%
35%
20%
20% - Variable expenses
35% - Fixed expenses
40% - Profit
Market Segmentation
We want everyone to feel welcome
La Paella King intends to cater to a wide
group of people and events. We want
everyone to feel welcome and relaxed in
a cozy location and atmosphere with a
wide and varied menu. It’s our goal to have
“something for everyone” on our menu.
Quick and professional service
Whether it’s a group of family members
taking a break to reconnect, or a group of
women or men hanging out after school or
university or work, or it’s a couple having
dinner before going to the movies. La Paella
King will serve all of these different category
groups with a smooth, quick, professional
service.
Friends
Because of its small size and distributed
wealth, Dubai is considered one of the
richest countries in the world. If we were
considering opening La Paella King in a
Western country we would have needed to
focus on business men and families to make
maximum profits. But here, catering to the
young crowds is considered very profitable,
as they take high allowances from their
parents making them the best segments to
target for any business.
Let’s not also forget that the age group of
16-23 has the most free time everyday
of the week to go out and hang out with
friends. That’s why “Friends” are targeted
to become 55% of La Paella King’s market
segmentation.
Couples
While couples are targeted to become 30%
of La Paella King’s customers as they usually
spend at least one night in together a week,
and where better can they have a romantic
candle lit dinner at home, other than with La
Paella King.
Famalies
Then family comes third in our targeted
customers, as nowadays children prefer
spending the weekend with friends as they
see their parent’s every day. Family groups
are targeted for lunch hours, more than
dinner hours and usually on weekdays rather
than weekends.
30%
55%
15%
15% - Family
30% - Couples
55% - Friends

Our strategy is simple; we intend to
succeed by giving people a combination
of excellent and interesting food in an
environment of their choice that appeals
to a wide and varied group of people.
We will focus on maintaining quality
and establishing a strong identity in our
community. Our main focus in marketing will
be to promote awareness about La Paella
King through popular bloggers and social
media celebrities. As they are our insiders
to the young crowds and couples, our two
main targeted segments. We will keep our
standards high and execute the concept
so that word of mouth will be our main
marketing force.
Our competitive edge is the menu, Exclusive
product range, Our Spanish chefs, the
environment, the management, the service
and our friendly staff. We will have great
dishes and our food will be made with the
freshest ingredients and produce available.
The chefs have an excellent taste for what
Spanish food is and requires as they have
been working in some of the most famous
Spanish restaurants in Valencia and Spain.
Our environment is professional and
comfortable and our décor is warm and
relaxing. Great service is very important to
us. The management and servers will handle
every detail to make customers’ special
evenings even more special. All this and our
taste will make customers want to come back
again and again.
Strategy and
Implementation Summary
Competitive Edge
We intend to succeed by
giving people a
combination of execellent,
exclusive and interesting
food in an environment of
their choice that appeals to
a wide and varied group of
people.
“

La Paella King has put together a
delicious variety of authentic and
healthy meal choices from Valencia
Spain all in one menu
Looking for
the Next
Hot Franchise?
If you are thinking about a burger,
pizza or sandwich franchise, think
again. As these concepts continue to
struggle, Spanish cuisine is predicted
to be the next unique long term trend.
So if you want a little, here is your
opportunity to be ahead of the curve.
La Paella King offers the best of
Spanish traditional Paellas and flavors,
all under one roof!

This is Your Opportunity
to Become Part of the Hottest
Spanish Concept throughout
the globe!
Unlike Other Categories, La Paella King
Gives You Multiple Ways to Make Money
Home or Business Delivery
Home Catering
Event Catering
Take out and Cook yourself pack
Exclusive canned and product range
With our Gastronomy, healthy menu, La Paella King
continues to see incredible growth in our catering business.
Our menu is very portable which makes catering an
important revenue stream. Through our proprietary training,
we will show you how to capitalize on these profit centers.

The store operation has been thought out and refined for you. Everything from the kitchen
procedures, to the Point-of-sale system operation, is presented to you in the form of Professional
extensive training for operating the La Paella King Franchisee.To stay on top of the latest food
trends, the La Paella King Executive Head Chefs keeps new and innovative recipes coming
from the La Paella King Test kitchen.
La Paella King Will:
To be the best company
to work for. To be the best
at what we put our minds
to. Sharing our client’s
moments of enjoyment.
With products made always
with original balanced
and proven ingredients,
capable of delivering them
at anytime, anywhere.
Why La Paella King?
Turn key support from real estate site selection to hiring assistance, incredible
corporate and on-site training. One on one service from the day you sign the
agreement.
Very creative menu development, exciting offerings.
Impressive marketing support and tools for your success.
Authentic “Spanish Kitchen” design, efficient and attractive to all ages.
Very cost effective build options, including cost saving conversions!
Our unique and exclusive product range.
Your initial investment to
construct a new La Paella King
varies depending on the type
of and size of the location.
Typically, the initial franchise
fee is 25,000 Euros.
To offer an excellent service at
any moment and place, being
part of the leisure time and
fun moments of our clients.
Offering an appetizing and
balanced product ready to
consume and adapted to our
client’s taste.
Ensure the best branding possible for our stores
Be available for questions, requests and ‘sound boarding’ of ideas
Perform regular store reviews to ensure consistency at all stores
Host an online franchisee bulletin board to stimulate communication between
franchisee’s and franchisor’s
Support our franchisees 100%
With a management team boasting many years of practical hands on experience, La Paella
King offers comprehensive support to its franchisees, starting with helping you understand
how our markets are laid out, and then guiding you through the real estate process where you
choose your store location.
Prior to the opening of your La
Paella King, we will provide
the franchisee with extensive
professional training in your
location. During this training
the franchisee will learn the
industry secrets to operating a
successful Fast Food outlet and
Catering company.
La Paella King is a brand that
offers franchisees a sound
model of operation with
comprehensive support. Our
extensive restaurant operation
experience has laid the
groundwork for building a
successful system that caters to
both the businessman as well
as the customer.
We are committed to the
business and its results.
We understand our clients, we
anticipate their needs. We put
energy and passion in what
we do. We recognize the
effort and contribution of our
people.
Investment Training We Focus on Support Mission Vision Values
La Paella King’s goals are to see our franchisees running their businesses successfully,
as well as to witness the La Paella King brand spreading across the globe.

La Paella King is the brand of choice for
investors looking to expand their portfolios in
today’s economy. Numerous business investors
are seeing value in La Paella Kings, including
individuals experienced with other brands,
people transitioning to a second career,
investment companies and financial lenders.
Attracting a Broad Range of Investors
We are also attracting the attention of
multi-brand franchisees with an appetite for
business growth and opportunity. In fact, some
multi-brand franchisees have found La Paella
King so rewarding that they have divested
other interests to focus on their La Paella King
business.
Affordability
Franchisor´s assitance
Location
Franchisee has the primary responsibility
for locating a site. The site should be in
accordance of franchisor site selection criteria
and standards. Franchisor will approve the
location before issuing the franchise agreement
for the restaurant. The site is either approved or
disapproved within 30 days after submission. It
is estimated that there will be an interval of 60
to 270 days between signing the agreement
and opening of the store.
Training
Only one person from each restaurant is
required to attend and complete to franchisor
satisfaction the pre-opening training program
and that person must be the franchisee or
principal acceptable to franchisor. Franchisee
and other employees may be designated
additional training periodically.
Setup mangement visit
Our Management team will visit each new
outlet for as long as necessary, to setup and
guide all new La Paella King Franchisees.
Advertising
A fund currently called La Paella King Fund.
Or another successive advertising fund
will administer a worldwide advertising
program via www.LaPaellaKing.com website,
administrative and other services for the
advertising program.
Franchisor will direct all advertising and
promotional programs, with the right to control
the creative concepts, materials, and media
used in such programs, and the placement and
allocation of them.
Franchisee may be required to participate in
local or regional cooperatives. In 2015, La
Paella King Fund’s expenses were 82.2% for
production costs, 2.9% for talent, 9.3% for
administrative costs, 7.0% for research, 1.8%
for professional fees, and 2.8% for supplies
and miscellaneous expenses.
The “Marketing Committee” is a 5-member
committee that advises the La Paella King
Fund on advertising campaigns and marketing
promotions. A new restaurant must spend at
least 20,000 Euro for initial advertising and
promotion.
La Paella King’ start up costs, are very
competitive and fees associated with
franchising the brand are modest. We prefer
candidates desiring to open one store to have
a net worth of 150,000 Euro with a minimum
of 50,000 Euro in liquid, unencumbered
assets. Franchisees must also be able to obtain
financing to cover the total costs of opening a
franchised location.
Overview:
The franchisor of La Paella King is in the
business of franchising La Paella King. The
primary menu items are Spanish Paella’s. Also
our exclusive product range.
The estimated initial investment required per
franchise location ranges from approximately
221,000 Euro to 654,000 Euro for a standard
La Paella King carry-out location. Stores in
the higher end of the range are typically
free-standing buildings, Of course, costs vary
based on a variety of factors.
Product Sources:
All La Paella King Outlets must purchase their
products solely from franchisor affiliate La
Paella King, or such other entity as designated
in writing.
Except with respect to “Exempt Agreements” most other items including ingredients, equipment,
supplies, and materials used or sold must be purchased from La Paella King.
Approval or disapproval of new supplier proposal is provided within 90 days

La Paella King has secured exclusive marketing agreements throughout Arabia. For the promotion and launch of
every new La Paella King outlet opened within the whole of Arabia, for over AED 248,750. (75,000 EUROS)
The customer can visit www.Talabat.com currently operational in Qatar Bahrain, KSA, Kuwait, UAE and Oman.
Talabat.com is the one huge food court for many restaurants, so you don’t need to go through the hassle of
remembering restaurants numbers, waiting on hold or getting a busy signal while dialing a restaurant number or
getting the wrong order due to miscommunication over the phone! Besides by using Talabat.com you can view menus
with pictures of all your favorite restaurants in their easy to use website.
Please find below our "Proposal", “Operational” and “Contractual” requirement, also with marketing
strategies along with the “Free Services” for your perusal.
Dear Mr. Michael, as you will notice that we will be supporting your brand heavily and we will be more
than honored to have you on board with us and will be supporting your brand for over AED 248,750
(75,000 EUROS). Hope the above info is clear enough and hope to see you soon on our website and applications
Talabat - Arabia´s, largest online delivery service provider.
Proposal
The following is our proposal for your restaurants
• Registration fees: AED7,500 (Waived)
• Annual fees: AED 5000 (Waived)
• 10% commission per order (Exclusive Basis for 3 years).
Operational Requirement:
There are several ways to receive an order through Talabat.com, however we will highlight below the most common
ones requested from our restaurants partners.
Receiving Order through Fax (Outdated technology, we don’t recommend)
(OR)
Receiving Order through Web Link Application (Internet) through the admin portal.
Functionality of Web Link Application (WLA) for receiving online orders is:
1. You will access WLA by opening any browser on your PC, you will enter user and password that will be created
for your restaurant.
2. Any new order (Placed by customer) will pop up on WLA with a beep sound which will indicate that a new order
has arrived and need your interaction for punching in your system (Beep sound will keep ringing after every 35
seconds until someone picks the order and mark as punched and if still no one is attentive then Talabat operator
will notify your staff regarding the pending order).
3. You can generate reports (Summary or Detail Reports) through this WLA with your specified date range.
4. You will get the demo on how to access WLA once your menu is uploaded on the website and the delivery
coverage areas are added.
5. There will be a coordination meeting with your restaurant which covers all inquiries with its solution and usually
these meetings are arranged after signing the contract agreement.
Free Marketing Services worth AED 248,750:
• Restaurant Promotion banner over the home page in a shareable manner for 1 month Cost is AED5500 (Waived)
• Your restaurant will be promoted on our Facebook, Twitter and websites to announce your joining in which will
be with your logo presentation. Cost is AED4500 (Waived)
• Social Media Support on Instagram, Twitter & Facebook, where we usually charge any restaurant that want to
post on our platforms, AED 4500 / post, for La Paella Kings we will waive these charges and will support you
with one post every 10 days in relevant market for a 1 year period with a total of AED 234,000
• Adding your restaurant menu items picture will entail more traffic and demand.
• Your restaurants will be promoted on our monthly newsletter to announce your joining to Talabat.com with your
logos presentation, for all our existing customers Cost is AED 4750 (Waived)
• Your logo will show on all our printed material

Estimated initial investment
Store type Monthly rent Avg. square ft. Est. initial inv.
Franchise agreement 1,500-6,000 EUR 1,200-1,600 74,000-250,000 EUR
Territory reservation agree-
ment
N.A. N.A.
Initial & Legal fee:
5,000-30,000 EUR
Fees
Type of free Amount
Initial fees
Territory Reservation Agreement: Territory Reservation Fee of 5,000 Euro per
restaurant. Franchise Agreement: 25,000 Euro for the first outlet and 20,000 Euro for
additional Outlets.
Royalty fees 20% of profits
Initial management setup
costs
2 persons Salary, 3000 Euro Per month + Costs + Flights + Accommodation (For as
long as necessary)
Advertising funds Up to 7% of Gross Sales with no more than 4% to the La Paella King Fund
Local advertising Minimum start up costs 20,000 Euro
Cooperative advertising N.A.
Transfer 0-5,000 EUR per unit
Architect fees
10% OF THE TOTAL AMOUNT OF THE PROJECT. Example if the project will be
100,000, The fee will have 10,000 for doing all the works but all expenses will not
be included.
Territorial protection
Agreement type Conditions
Development agreement
Reserved territory is assigned encompassing sufficient distance and population within
which franchise will not operate or approve other franchise.
Franchise agreement
An exclusive territory (typically 5 mile radius or 3 mile for densely populated areas)
within which franchisor will not operate or approve other franchise
Initial training program
Subject Hours of classroom training Hours of on the job training
Operational procedures 22 82-200
Safety/ security 3 15
Daily paperwork 0.5 10
Weekly paperwork 0.5 10
Management responsibilities 2 20
Human resources 5 5
Finance/ accounting 3 5
Training 12 10
Training 12 10
Risk management 2 1
Real estate/ architecture 6 4
Equipment 2 0

Franchise agreement term and exit scenarios
Provision Summary
Renewal or extension of
the term
Generally 1 renewal term of 10 years from the initial term. All renewals are subject to
contractual requirements. Renewing franchisees have no further renewal rights.
Requirements to renew
Written notice; renovation of restaurant to current standards; satisfaction of monetary
obligations to franchisor and affiliates; past compliance with franchise agreement,
operating standards, and financial and marketing requirements, right to remain at
approved location or approval of new location; signing of new franchise agreement
and renewal addendum; payment of 5,000 renewal fee; signing of a general release
of all claims against franchisor; and satisfaction of obligations to lessor and suppliers.
Termination by franchisee N.A.
Termination by franchisor
without cause
N.A.
Termination by franchisor
with cause
N.A.
Franchisee obligations on
termination/non renewal
Obligations include complete de-identification and cessation of use of proprietary
marks; payment of amounts due; and others. If termination was for franchisee default,
franchisee may have to pay liquidating damages. Must keep informed of current
business and residential address and phone numbers for 3 years.
Assignment of contract by
franchisor
No restriction on franchisor right to assign
Franchisor approval of
transfer by franchisee
Includes transfer of franchise agreement, definition ownership interest in franchisee, or
all or substantially all of the assets of the restaurant.
Conditions of approval for
transfer
Conditions may include payment of all money owed to franchisor and affiliates;
not in default; signing of release; franchisor approve terms of sale; terms will not
put transferee under an unreasonable financial or operational burden; financing is
subordinate to obligations to franchisor; transferee meets franchisor qualifications and
completes training; transferee will not own more than 100 Restaurants and no two
restaurants are more than 100 miles apart; signing of new franchise agreement or
assignment of old franchise agreement, at franchisor option; proof of right to remain
at approved location; refurbishment or remodeling of the restaurant to then-current
standards; signing of covenants concerning confidentiality and non-competition; and
payment of transfer fee
Right of first refusal Franchisor can match offer
Right of first refusal Franchisor can match offer
Non compete during fran-
chise agreement
Includes prohibition on diverting customers, employing persons in a managerial
capacity who have worked in the La Paella King franchise during the prior 6 months,
and owning or operating a quick or fast food services restaurant engaged in the sale
of Paella and/or related products
Non compete after fran-
chise agreement
Includes one year prohibition on involvement with a quick or fast service restaurant
primarily engaged in the sale of Paella and/or related products for businesses located
within the designated market area, and a 2-year prohibition for businesses located
within the designated market area in which your restaurant is located

Come and
Grow With
Us!
A variety of people, from investors to
autoworkers, are making the choice to invest
in La Paella King.
They are making their dreams of being their
own boss a reality.
To learn more about joining the La Paella
King success and becoming part of a
dynamic company that is outpacing the
industry, please submit your inquiry.
Giving
Back to the
Community
La Paella King has a long history of giving
back to the communities where we do
business, and where there is a need.
La Paella King Kitchen and FestivalFood.eu
is reflections of that business philosophy.
La Paella King Kitchen was established in
2014 to provide quality meals to people in
need. La Paella King kitchen travels across
Europe, meeting the needs of the hungry,
the homeless and disaster survivors.
Also exemplifying our strong tradition of
giving back is the program that provides
qualified, honorably discharged veterans
with a business opportunity to become La
Paella King franchisee when they transit to
civilian life or seek a career change.

La Paella King Head office:
Apartado 83, Poligono 7, Parcela 412
ES-46191 Vilamarxante, Valencia, Spain
Tel: 0034 902 108 785 Mobile: 0034 629 079 069
Email: info@LaPaellaKing.com

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