Personal Information
Organization / Workplace
Greater Boston Area United States
Occupation
Data-Driven Marketing Executive
Industry
Technology / Software / Internet
Website
www.curata.com
About
25+ years marketing and sales experience, having successfully launched and sustained three start-up ventures as well as having driven innovative demand generation strategies for large technology organizations. (e.g., Curata, IDC, Lucent, Prospero (mZinga) and Millipore). Direct sales and P&L experience, enabling greater contribution and ROI as a marketing executive.
Specialties: Marketing (and sales) strategy for SaaS/software companies; digital marketing and social media (blogs, online communities, Twitter (@michaelgerard), email marketing, newsletters); lead generation; sales enablement; marketing operations; marketing automation; salesforce.com; data analytics.
Tags
sales training
sales productivity
sales operations
sales enablement
salesforce.com
strategy
talent management
sales
customer enablement
roi
content management
marketing
cmo
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