There are many different ways to advertise a product or service, and the Internet has added even more options that go above and beyond the tried and true traditional advertising methods. The way people advertise online changes over the years, as the needs of the audience changes, not to mention the technology. Nowadays, one of the most popular ways online to get the word out is via native advertising.

1. What should you avoid when designing
a native ad?
Michael David Wilson
Writes on Adspeed adserver, topics of
interest latest ad server technologies.
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2. There are many different ways to advertise a product or service,
and the Internet has added even more options that go above and
beyond the tried and true traditional advertising methods. The
way people advertise online changes over the years, as the
needs of the audience changes, not to mention the technology.
Nowadays, one of the most popular ways online to get the word
out is via native advertising. People who see these types of ads
may not even know that they are being sold something, as the
whole point of native advertising is to make it look like an organic
and natural part of the site where it is being displayed. As is the
case with any form of marketing, there are some definite Do’s
and Don’ts, so let’s take a look at what not to do with a native ad:
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3. The hard sell
Native ads are more about delivering useful information and
getting people to want to learn more about your specific product
or service. This is not the place to deliver the hard sell as it might
turn off potential customers. A more direct approach should be
saved for when the potential customer follows the call to action
and heads over to your website.
Confusion and complication
Stick with the old adage of “Keep It Simple, Stupid” and you will
have success with native ads. Many ads of this kind are
presented as articles, and if that is the format you choose to go,
make the content light, informative and useful. However, it
should be persuasive and convincing in ways that make the
readers want to learn more about the subject.
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4. Offer no facts
While you are not trying to go the hard sell route, you are still
trying to sell in a subtler kind of way. One of the best ways to
convince people to learn more about your product is to deliver
statistics and data that are positive to your target audience. By
the time they click on over to your website, they may already be
convinced to make a purchase.
Shameless promotion
The goal with a native ad is to deliver information about your
specific industry as opposed to hyping up your own company.
Save the self-promotion and glowing testimonials for your
website.
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5. Boring ad copy
This is a major no-no for any type of advertising, but particularly
so for native ads. It’s important that you deliver solid information
in your ad copy, but it has to be done in a way that is
entertaining and useful to the readers. If you can’t get them
interested in your ad copy, you are going to have a tough time
getting them interested in your product or service.
Using the same ad
Since native ads require to create something that fits well within
the sites you advertise on, it makes sense that no two ads
should really be the same. Cater the ad to where it is being
placed on and you will almost certainly experience much better
results in terms of click through’s and sales.
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Thank you for spending your precious time in reading this article.
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