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Michael	Creutzinger,	Wil	Meyers,	Ruixuan	Zhang	
ANNE	BAKER	|	SANTA	CLARA	UNIVERSITY	
Independent	vs.	
Campaign	Expenditures	
EXPLORING	THE	EFFECTS	OF	INDEPENDENT	EXPENDITURES	ON	
NON-INCUMBENT	CAMPAIN	EXPENDITURES	AND	CAMPAIGN	
EXPENDITURE	SUCCESS	
	
	 	
Abstract:		
The	use	of	independent	expenditures	and	“dark	money”	within	political	campaigns	grew	in	popularity	
during	the	presidential	race	of	2012.	The	purpose	of	this	study	is	to	assess	the	effects	that	usage	of	these	
monetary	means	has	on	non-incumbent	candidate’s	total	spending,	advertisement	spending,	and	success	
of	candidate	spending.	It	was	found	that	candidates	whom	spend	less	than	$1,000	(thousand)	in	total,	and	
those	whom	spend	less	than	$500	(thousand)	on	advertisements	are	affected	positively	in	each	of	those	
respective	categories	by	the	use	of	dark	money.	In	addition,	the	candidates	whom	spent	less	than	$1,000	
(thousand)	in	total,	and	the	candidates	whose	residual	expenditure	success	was	below	negative	25	gained	a	
positive	effect	in	those	respective	categories	by	total	independent	expenditure	against	the	candidate.
1	
I. Introduction	
	
An	issue	that	always	arises	in	politics	is	campaign	spending.	Since	the	growing	prevalence	of	
Super	PACs	began	in	2012,	the	influence	of	money	has	been	greater	than	ever	(Christenson).	
Unlike	before	with	candidate	funding	and	involvement	of	Political	Action	Committees	(PACs),	
Super	PACs	are	able	to	raise	and	spend	unlimited	amounts	of	money.	The	only	stipulation	they	
must	follow	is	that	the	money	may	not	be	spent	on	a	specific	politician	or	political	party,	only	
certain	issues	regarding	the	political	race;	and	the	money	must	be	reported	(Baker).	However,	
these	organizations	have	already	begun	finding	loopholes	to	this	law	by	producing	“issue-ads”	
and	by	using	donations	from	other	Super	PACs.	Therefore,	instead	of	needing	to	report	specific	
donors,	whom	may	or	may	not	help	the	campaign,	they	are	able	to	just	report	one	other	
organization	(Baker).		
Additionally,	there	are	two	different	types	of	Super	PACs,	“normal”	ones	and	those	that	
receive	funding	under	501(c)	regulations.	The	advantage	to	501(c)	groups	is	that	they	are	not	
forced	to	report	their	funding	in	all	scenarios	as	do	normal	Super	PACs,	but	instead	have	limited	
sets	of	rules.	This	is	because	501(c)	groups	are	considered	social	welfare	groups	under	tax	code	
(La	Raja).	Due	to	the	nature	of	the	organizations	and	their	ability	to	spend	and	receive	freely,	
501(c)	groups	have	been	nicknamed	“dark	money.”	Furthermore,	as	a	result	of	finding	ways	to	
keep	donors	anonymous,	there	has	been	a	tenfold	increase	in	donations	made	between	2010	
and	2014	(Baker).	In	comparison,	candidate	campaigns	must	report	all	funding	and	spending	
and	can	only	accept	so	much	money	from	each	individual	donor.		
As	a	way	to	explore	the	effects	of	Super	PACs	and	“dark	money”	on	campaign	success	in	the	
2012	and	2014	elections,	this	study	measures	several	different	control	factors	including	
whether	or	not	the	candidate	is	Republican;	the	candidate’s	share	of	democratic	presidential	
votes;	whether	or	not	the	race	is	“competitive;”	how	much	the	opposition	spends;	whether	or	
not	it	was	an	open	seat	election;	how	much	independent	expenditures	(super	PACs	and	
501(c)’s)	were	spent	for	the	candidate;	how	much	independent	expenditures	were	spent	
against	the	candidate;	and	whether	or	not	“dark	money”	was	involved	(since	it	is	not	reported,	
actual	dollar	amounts	for	or	against	the	candidate	could	not	be	calculated).	An	attempt	was	
then	made	to	use	these	variables	to	predict	total	disbursements	made	by	the	candidate,	
advertising	disbursements	made	by	the	candidate,	and	a	standardized	measurement	of	
candidate	disbursement	success	in	terms	of	the	voter	margin	won	by	the	candidate	(which	is	
found	by	taking	the	residuals	from	a	regression	of	total	candidate	disbursements	on	candidate’s	
voter	margin).	Specifically,	this	study	looks	at	non-incumbent	candidates,	due	to	their	already	
natural	state	of	disadvantage	(Baker).		
The	study	finds	that	for	those	candidates	who	spend	less	than	$1,000	(thousand)	on	total	
disbursements	and	less	than	$500	(thousand)	on	advertisements	are	positively	affected	by	the	
use	of	dark	money	versus	not.	Those	candidates	whom	spend	less	than	$1,000	(thousand)	and	
those	whose	residuals	are	less	than	negative	25	are	positively	affected	by	the	total	independent	
expenditures	spent	against	the	candidate.	This	is	found	in	the	report	through	use	of	multiple	
regression.
2	
II. Data	
	
A	total	of	758	non-incumbents	from	the	2012,	and	2014	elections	were	included	in	the	
study.	The	total	disbursements	and	advertising	disbursements	were	acquired	through	
candidate	profiles	provided	by	the	U.S.	Federal	Election	Commission	(FEC),	and	through	further	
expenditure	investigation	on	whether	or	not	funds	were	used	for	ads	(Baker).	Whether	or	not	
“dark	money”	was	involved	in	the	election	was	determined	through	multi-media	searches,	
including	sources	such	as	Lexus	Nexus	(Baker).	Measurement	of	such	was	represented	as	1	for	
involvement	of	“dark	money”	and	0	for	not.	The	competitiveness	of	the	campaign	is	given	by	
Rothenberg	Political	Reports	and	is	measured	by	1	for	competitive	and	0	if	not.	Further	
research	was	done	to	acquire	more	information	about	each	candidate	including	the	following:	a	
dummy	variable	for	whether	or	not	the	candidate	is	experienced,	a	dummy	variable	for	
whether	or	not	the	candidate	is	Republican,	the	share	of	two-party	presidential	vote	as	a	
measure	of	district	ideology,	a	dummy	variable	for	whether	or	not	the	race	is	for	an	open	seat,	
measurements	of	total	disbursements	made	by	the	opposing	candidate,	and	measurements	of	
how	much	independent	expenditures	were	used	both	for	and	against	the	candidate.	The	
variables	are	summarized	in	the	following	table	(Table	1).		
	
Table	1:	Summaries	of	variables	used	in	study	(the	three	response	variables	are	listed	last)	
Variable	Name	 Description	
open		 Open-seat	Measurement	
• 1	for	open	
• 0	for	not	
dpres	 Share	of	democratic	presidential	vote	
• Measured	0-100	as	percentages	
experienced	 Experience	of	Candidate	
• 1	for	experienced	
• 0	for	not	
competitive	 Competitiveness	of	candidate	
• 1	for	competitive		
• 0	for	not	
republican	 Republican	candidate	or	not	
• 1	for	Republican		
• 0	for	not	
year2012	 Year	of	election	
• 1	for	election	was	in	2012	
• 0	for	not	
year2014	 Year	of	election	
• 1	for	election	was	in	2014	
• 0	for	not	
oppdisb	 Total	disbursements	made	by	the	opposition	in	thousands	of	dollars	
dark	 Use	of	dark	money	or	not	
• 1	for	dark	money	used	
• 0	for	not	
totalagn	 Total	independent	expenditures	used	against	the	candidate	in	thousands	of	
dollars
3	
totalfor	 Total	independent	expenditures	used	for	the	candidate	in	thousands	of	
dollars	
totaldisb	 Candidate’s	total	disbursements	in	thousands	of	dollars	
advert	 Amount	of	candidate’s	total	disbursements	used	for	advertisements	in	
thousands	of	dollars	
res	 Residuals	found	from	regression	of	candidate’s	vote	total	disbursements	in	
thousands	of	dollars	on	candidate’s	vote	margins		
	
	
	 Additionally,	it	was	found	that	the	majority	of	observations	fall	below	$1,000	(thousand)	
for	totaldisb,	$500	(thousand)	for	advert,	and	-15	for	res	(or	the	approximate	third	quartile	of	
each	response	variable).	Due	to	this,	the	data	was	split	into	seven	different	frames,	one	for	
each	subset	of	data	according	to	the	above	cutoff	points,	plus	one	more	dichotomization	of	the	
subgroup	for	res.	For	instance,	one	data	frame	was	created	using	only	those	observations	that	
fall	below	$1,000	(thousand)	totaldisb,	which	will	then	be	used	to	regress	on	totaldisb.	These	
data	frames	are	named	and	summarized	the	following	way	for	the	report:	
	
		
Table	2:	New	Data	frames	and	their	descriptions	
Data	Frame	Name	 Description	
totalDisbLessThan1000	 Subset	of	the	data	that	only	includes	observations	whose	
total	disbursement	is	less	than	$1,000	(thousand)	
totalDisbGreaterThan1000	 Subset	of	the	data	that	only	includes	observations	whose	
total	disbursements	is	greater	than	(inclusive)	$1,000	
(thousand)		
advertLessThan500	 Subset	of	the	data	that	only	includes	observations	whose	
total	advertisement	disbursements	are	less	than	$500	
(thousand)		
advertGreaterThan500	 Subset	of	the	data	that	only	includes	observations	whose	
total	advertisement	disbursements	are	greater	than	
(inclusive)	$500	(thousand)	
resLessThanNeg25	 Subset	of	the	data	that	only	includes	observations	whose	
residuals	are	less	than	negative	25	
resGreaterThanNeg25LessThan15	 Subset	of	the	data	that	only	includes	observations	whose	
residuals	are	greater	than	(inclusive)	negative	25	and	less	
than	negative	15	
resGreaterThanNeg15	 Subset	of	the	data	that	only	includes	observations	whose	
residuals	are	greater	than	(inclusive)	negative	15
4	
III. Exploratory	Data	Analysis	
	
The	following	plot	demonstrates	the	distribution	of	candidates	in	the	full	data	set	according	
to	each	categorical	variable	of	interest	(Figure	1).	By	viewing	the	distributions	within	each	
category,	it	helps	to	identify	potential	relations	between	each	variable	such	as	dark	and	open.		
	
	
	
	Figure	1:	Barplot	of	distribution	of	candidates	throughout	each	categorical	variable	
	
However,	it	could	be	by	random	chance	that	the	distributions	between	dark	and	open	or	
between	open	and	experienced	look	similar.	Therefore,	a	set	of	statistical	tests	of	independence	
are	more	accurate	in	identifying	relations.		
With	the	goal	of	using	multiple	regression	to	predict	three	different	responses	in	the	data	
(totaldisb,	advert,	and	res),	association	between	each	possible	predictor	variable	was	
investigated.	One	method	of	analyzing	association	between	two	different	two-level,	categorical	
variables	is	to	use	a	Fisher’s	Exact	Test,	which	acquires	its	name	because	the	test	does	not	rely	
on	approximations	through	model	assumption.	Table	2	shows	a	collection	of	the	significant	p-
values	found	through	calculations	of	Fisher’s	Exact	Tests	between	all	pairwise	categorical	
variables	within	each	new	data	frame	(rows	that	contained	zero	significant	p-values	were	
removed	from	the	table;	the	full	table	is	provided	in	the	appendix,	Table	A.1,	section	A).	The	
significant	values	(p-value	<=	.050)	highlighted	in	green	show	that	each	of	those	pairs	of	
categorical	variables	are	not	independent	of	each	other.	For	example,	open	and	experienced	
within	advertLessThan500	are	dependent	of	each	other	with	a	p-value	of	0.027.	Therefore,	it
5	
will	need	to	be	considered	as	an	interactive	term	while	searching	for	a	significant	model	in	
regression.		
	
	
	
Table	3:	Table	of	p-values	found	from	Fisher's	Exact	Test	between	categorical	pairs;	highlighted	means	<=.050	
	 	 p-values	
	
total	
DisbLess	
Than1000	
total	
DisbGreater	
Than1000	
advert	
Less	
Than500	
advert	
Greater	
Than500	
res	
Less	
Than-25	
res	
Greater	
ThanNeg25	
LessThan15	
res	
Greater	
Than-15	
open,	
experienced	 0.107	 0.188	 0.027	 0.125	 0.505	
	
0.505	 0.646	
open,	
competitive	 0.042	 0.000	 0.234	 0.002	 0.000	
	
1.000	 0.000	
open,	
dark	 0.416	 0.046	 0.356	 0.226	 0.205	
	
0.235	 0.053	
experienced,	
dark	 0.002	 1.000	 0.000	 0.881	 0.656	
	
0.061	 1.000	
competitive,	
republican	 1.000	 0.481	 0.026	 0.369	 0.220	
	
1.000	 0.557	
competitive,	
year2012	 1.000	 0.022	 0.099	 0.034	 0.487	
	
1.000	 0.037	
competitive,	
year2014	 1.000	 0.022	 0.099	 0.034	 0.487	
	
1.000	 0.037	
competitive,	
dark	 1.000	 0.000	 0.000	 0.000	 1.000	
	
1.000	 0.000	
year2012	
,year2014	 0.000	 0.000	 0.000	 0.000	 0.000	
	
0.000	 0.000	
year2012,	
dark	 0.000	 0.011	 0.001	 0.036	 0.178	
	
0.000	 0.054	
year2014,	
dark	 0.000	 0.011	 0.001	 0.036	 0.178	
	
0.000	 0.054	
	
	
	
Measuring	the	level	of	relationship	between	a	numerical	variable	and	a	categorical	variable	
can	be	found	through	one-way	ANOVA	tests,	which	specifically	measure	the	difference	of	
means	between	categorical	levels	to	see	if	they	are	statistically	significant	or	not.	If	so,	it	can	be	
interpreted	that	the	categorical	variable	shows	association	with	the	numerical	variable.	A	
collection	of	the	significant	p-values	found	through	one-way	ANOVA	tests	can	be	found	in	Table	
3	(only	those	rows	with	at	least	one	significant	p-value	were	given;	the	remaining	p-values	are	
given	in	the	appendix,	section	A).
6	
	
Table	4:	One-way	ANOVA	Test	p-values	between	numerical	and	categorical	predictor	variables	
	 p-values	
	
total	
DisbLess	
Than1000	
total	
Disb	
Greater	
Than1000	
advert	
Less	
Than500	
advert	
Greater	
Than500	
res	
Less	
Than-
25	
res	
Greater	
Than	
Neg25	
LessThan15	
res	
Greater	
Than-15	
dpres~open	 0.877	 0.117	 0.634	 0.195	 0.739	 0.581	 0.050	
dpres~republican	 0.000	 0.017	 0.000	 0.529	 0.000	 0.163	 0.005	
oppdisb~open	 0.031	 0.000	 0.036	 0.003	 0.286	 0.881	 0.200	
oppdisb~competitive	 0.401	 0.020	 0.170	 0.046	 0.655	 0.942	 0.053	
oppdisb~year2012	 0.066	 0.403	 0.066	 0.476	 0.515	 0.012	 0.407	
oppdisb~dark	 0.121	 0.925	 0.008	 0.773	 0.975	 0.156	 0.789	
totalagn~open	 0.493	 0.003	 0.351	 0.014	 0.548	 0.162	 0.003	
totalagn~experienced	 0.017	 0.203	 0.004	 0.138	 0.145	 0.880	 0.219	
totalagn~competitive	 0.949	 0.000	 0.000	 0.000	 0.911	 0.016	 0.000	
totalagn~dark	 0.000	 0.000	 0.000	 0.000	 0.120	 0.000	 0.000	
totalfor~open	 0.936	 0.259	 0.866	 0.362	 0.658	 0.935	 0.295	
totalfor~experienced	 0.011	 0.953	 0.016	 0.643	 0.076	 0.256	 0.982	
totalfor~competitive	 0.776	 0.001	 0.000	 0.007	 0.946	 0.003	 0.005	
totalfor~republican	 0.881	 0.002	 0.291	 0.006	 0.632	 0.125	 0.003	
totalfor~year2012	 0.427	 0.077	 0.295	 0.052	 0.275	 0.112	 0.098	
totalfor~dark	 0.006	 0.000	 0.000	 0.000	 0.189	 0.000	 0.000	
	
	
Within	the	table,	the	pairwise	comparisons	include	numerical	predictor	variables	against	
each	other.	Significance	between	response	variables	and	predictor	variables	indicate	that	those	
predictor	variables	may	be	of	most	significance	in	a	predictive	model	later,	whereas	significance	
between	two	predictor	variables	shows	the	potential	need	for	interactive	terms.	Due	to	the	
number	of	comparisons	being	made,	however,	the	probability	of	at	least	one	of	the	significant	
tests	being	due	to	random	chance	is	relatively	high.	However,	if	an	interactive	term	included	in	
model	searching	was	originally	created	by	two	variables	not	truly	dependent	of	each	other,	
then	the	interactive	term	will	show	insignificant,	and	thus	be	dropped,	while	building	a	model.
7	
IV. Methods	
	
The	interest	of	this	study	is	to	use	multiple	different	control	variables	to	attempt	to	predict	
the	output	of	different	response	variables,	specifically	totaldisb,	advert,	and	res.	One	method	of	
doing	this	is	to	use	multiple	regression,	simple	or	not.	Since	multiple	different	predictor	
variables	show	relationships	with	one	another,	it	will	be	necessary	in	this	study	to	utilize	non-
simple,	linear	regression,	which	takes	the	following	form	(1):	
	
1 		𝑌 = 𝛽& + 𝛽( ∗ 𝑋( + 𝛽+ ∗ 𝑋+ + ⋯ + 𝛽- ∗ 𝑋- + 𝛽-.( ∗ 𝑋/: 𝑋1 + ⋯	
	
where	Y	represents	the	response	variable;	𝛽&	is	the	intercept	of	the	model	or	the	value	of	the	
response	when	all	else	equals	zero;	𝛽/	to	𝛽-	is	the	partial	effect	of	variables	𝑋(	to	𝑋-	while	
holding	all	else	constant,	since	𝑋/	may	or	may	not	be	in	an	interactive	term;	and	𝛽-.(	is	the	
combined	effect	of	𝑋/	and	𝑋1	(with	i	and	j	being	between	1	and	n).	If	the	interactive	term	is	
made	up	of	categorical	variables,	then	the	term	only	exists	when	both	are	set	equal	to	one	(or	
when	each	categorical	variable	exemplifies	the	attribute	given).		
	 When	attempting	to	build	a	multiple	regression	model	using	a	list	of	available	predictor	
variables,	it	is	common	to	use	either	a	“step	forward,”	“step	backward,”	or	“both	directions”	
method,	which	involves	adding	and	discarding	variables	based	off	the	significance	level	of	the	
variable.	The	significance	level	is	found	through	a	t-test	(2)	calculated	by	dividing	the	variable	
estimate	by	the	standard	error	of	the	estimate.	This	t-value	is	then	used	to	compute	a	p-value.	
	
2 				𝑡 =
𝐵/
𝑆𝐸(𝐵/)
	
	
The	build	method	utilized	for	this	project	was	“step	backward.”	Specifically,	this	is	done	by	
fitting	the	full	model	for	the	response	variable,	and	then	by	removing	each	predictor	variable	
one	at	a	time	by	least	significance	until	all	variables	and	the	model	itself	is	found	to	be	
significant.		
However,	all	of	these	methods	are	only	tangible	if	the	model	assumptions	hold:	normality	of	
errors,	constant	variance	of	errors,	and	independence	of	errors.	If	at	least	one	of	the	
assumptions	fails,	it	is	necessary	to	consider	a	model	transformation	such	as	logarithm	of	the	
response	variable	or	a	box-cox	transformation.	The	worst	case	scenario	is	that	even	a	
transformation	of	the	model	will	not	correct	the	model	assumptions.		
	
V. Analysis	and	Results	
	
By	using	a	“step	backwards”	method	for	model	building,	a	significant	model	was	found	for	
totaldisb	within	totalDisbLessThan100,	advert	within	advertLessThan500,	and	res	within	both	
resLessThan-15	and	resGreaterThan-15.	Models	were	not	found,	however,	for	totaldisb	within	
totalDisbGreaterThan1000	and	for	advert	within	advertGreaterThan500,	because	either	the
8	
variables	provided	were	insignificant	for	the	response,	or	the	model	did	not	meet	the	
assumptions.	These	are	the	significant	models:		
	
3.1 	For	data	frame	totalDisbLessThan1000:	
	
	𝒕𝒐𝒕𝒂𝒍𝒅𝒊𝒔𝒃 = 𝛽& + 𝛽( ∗ 𝑑𝑝𝑟𝑒𝑠 + 𝛽+ ∗ 𝑜𝑝𝑝𝑑𝑖𝑠𝑏 + 𝛽K ∗ 𝑡𝑜𝑡𝑎𝑙𝑎𝑔𝑛 + 𝛽P ∗ 𝑡𝑜𝑡𝑎𝑙𝑓𝑜𝑟 +		
𝛽R ∗ 𝑒𝑥𝑝𝑒𝑟𝑖𝑒𝑛𝑐𝑒𝑑 + 𝛽U ∗ 𝑟𝑒𝑝𝑢𝑏𝑙𝑖𝑐𝑎𝑛 + 𝛽W ∗ 𝑦𝑒𝑎𝑟2012 + 𝛽Z ∗ 𝑜𝑝𝑒𝑛 + 𝛽[ ∗ 𝑑𝑎𝑟𝑘 +		
𝛽(& ∗ 𝑑𝑝𝑟𝑒𝑠: 𝑟𝑒𝑝𝑢𝑏𝑙𝑖𝑐𝑎𝑛	
	
	
3.2 				For	data	frame	advertLessThan500:	
	
log 𝒂𝒅𝒗𝒆𝒓𝒕 = 𝛽& + 𝛽( ∗ 𝑑𝑝𝑟𝑒𝑠 + 𝛽+ ∗ 𝑟𝑒𝑝𝑢𝑏𝑙𝑖𝑐𝑎𝑛 + 𝛽K ∗ 𝑜𝑝𝑒𝑛 + 𝛽P ∗ 𝑑𝑎𝑟𝑘 +	
𝛽R ∗ 𝑑𝑝𝑟𝑒𝑠: 𝑟𝑒𝑝𝑢𝑏𝑙𝑖𝑐𝑎𝑛	
	
	
3.3 				For	data	frame	resLessThanNeg25:	
	
𝒓𝒆𝒔	 = 𝛽& + 𝛽( ∗ 𝑒𝑥𝑝𝑒𝑟𝑖𝑒𝑛𝑐𝑒𝑑 + 𝛽+ ∗ 𝑜𝑝𝑝𝑑𝑖𝑠𝑏 + 𝛽K ∗ 𝑡𝑜𝑡𝑎𝑙𝑎𝑔𝑛	
	
	
3.4 				For	data	frame	resGreaterThanNeg25LessThanNeg25:	
	
𝒓𝒆𝒔 = 𝛽& + 𝛽( ∗ 𝑜𝑝𝑒𝑛 +	 𝛽+ ∗ 𝑐𝑜𝑚𝑝𝑒𝑡𝑖𝑡𝑖𝑣𝑒	
	
	
3.5 				For	data	frame	resGreaterThanNeg25:	
	
𝒓𝒆𝒔 = 𝛽& + 𝛽( ∗ 𝑑𝑝𝑟𝑒𝑠 + 𝛽+ ∗ 𝑟𝑒𝑝𝑢𝑏𝑙𝑖𝑐𝑎𝑛 +	 𝛽K ∗ 𝑜𝑝𝑝𝑑𝑖𝑠𝑏 + 𝛽P ∗ 𝑑𝑝𝑟𝑒𝑠: 𝑟𝑒𝑝𝑢𝑏𝑙𝑖𝑐𝑎𝑛		
	
	 	
	 The	output	from	each	significant	model	is	given	in	the	following	table	(3),	where	column	
(1)	is	model	(3.1),	column	(2)	is	model	(3.2),	and	so	on.	Additionally,	the	“constant”	is	the	
intercept	of	each	model.
9	
	
Table	5:	Estimates	of	significant	models	along	with	their	standard	errors	and	p-values,	as	well	as	the	full	model's	statistics	
	
	 Dependent	variable:	
	 	
	 log(totaldisb)	 log(advert)	 res	
	 (1)	 (2)	 (3)	 (4)	 (5)	
	
open	 0.667
***
	 0.783
***
	 	 1.190
**
	 	
	 (0.204)	 (0.227)	 	 (0.564)	 	
	 	 	 	 	 	
dpres	 0.029
***
	 0.051
***
	 	 	 0.544
**
	
	 (0.009)	 (0.010)	 	 	 (0.217)	
	 	 	 	 	 	
experienced	 0.469
***
	 	 0.328
**
	 	 	
	 (0.147)	 	 (0.131)	 	 	
	 	 	 	 	 	
republican	 4.395
***
	 5.318
***
	 	 	 35.118
**
	
	 (0.620)	 (0.675)	 	 	 (14.684)	
	 	 	 	 	 	
year2012	 0.269
**
	 	 	 	 	
	 (0.125)	 	 	 	 	
	 	 	 	 	 	
oppdisb	 0.0001
***
	 	 0.0001
***
	 	 0.001
**
	
	 (0.00004)	 	 (0.00004)	 	 (0.001)	
	 	 	 	 	 	
dark	 0.714
***
	 0.805
***
	 	 	 	
	 (0.259)	 (0.265)	 	 	 	
	 	 	 	 	 	
totalagn	 0.001
**
	 	 0.001
***
	 	 	
	 (0.0003)	 	 (0.0003)	 	 	
	 	 	 	 	 	
dpres:republican	 -0.079
***
	 -0.106
***
	 	 	 -0.707
**
	
	 (0.012)	 (0.013)	 	 	 (0.287)	
	 	 	 	 	 	
competitive	 	 	 	 2.697
**
	 	
	 	 	 	 (1.211)	 	
	 	 	 	 	 	
Constant	 2.543
***
	 0.978
**
	 -28.528
***
	 -20.820
***
	 -32.091
***
	
	 (0.371)	 (0.415)	 (0.078)	 (0.294)	 (11.670)	
	 	 	 	 	 	
	
Observations	 516	 517	 410	 136	 180	
R
2
	 0.230	 0.183	 0.069	 0.068	 0.061	
Adjusted	R
2
	 0.216	 0.175	 0.062	 0.054	 0.040	
Residual	Std.	Error	 1.398	(df	=	506)	 1.668	(df	=	511)	 1.044	(df	=	406)	 2.899	(df	=	133)	 14.814	(df	=	175)	
F	Statistic	 16.787
***
	(df	=	9;	506)	 22.940
***
	(df	=	5;	511)	9.954
***
	(df	=	3;	406)	 4.868
***
	(df	=	2;	133)	 2.849
**
	(df	=	4;	175)	
	
Note:	
*
p<0.1
**
p<0.05
***
p<0.01
10	
The	individual	variables	in	each	model	can	be	interpreted	as	normally	would	be	for	multiple	
regression,	except	for	those	variables	that	are	included	in	an	interactive	term,	namely	dpres	
and	republican.	In	order	to	interpret	their	effects	on	the	model,	it	is	necessary	to	hold	all	else	
constant	and	determine	the	different	values	for	each	variable.	By	doing	so	for	model	(3.1),	it	
can	be	simplified	as:		
	
4 					log 𝒕𝒐𝒕𝒂𝒍𝒅𝒊𝒔𝒃
= 2.543 + 0.029 ∗ 𝑑𝑝𝑟𝑒𝑠 + 4.395 ∗ 𝑟𝑒𝑝𝑢𝑏𝑙𝑖𝑐𝑎𝑛 − 0.079 ∗ 𝑑𝑝𝑟𝑒𝑠: 𝑟𝑒𝑝𝑢𝑏𝑙𝑖𝑐𝑎𝑛	
	
Since	dpres	is	continuous	from	zero	to	one	hundred	and	republican	is	an	indicator	variable	with	
a	potential	value	of	zero	(not	republican)	and	one	(republican),	the	interpretation	can	be	
broken	apart.	For	instance,	if	the	candidate	is	not	republican	(4.1),		
	
4.1 					log 𝒕𝒐𝒕𝒂𝒍𝒅𝒊𝒔𝒃 = 2.543 + 0.029 ∗ 𝑑𝑝𝑟𝑒𝑠	
	
then	it	can	be	seen	that	for	each	percentage	increase	of	dpres,	the	candidate	spends	an	extra	
0.029	units	of	log(totaldisb).	In	other	words,	the	candidate’s	expenditures	increase	by	a	factor	
of	$1.029	(thousand).	If,	on	the	other	hand,	the	candidate	is	republican,	then	things	become	
more	complex	(4.2).	
	
4.2 			log 𝒕𝒐𝒕𝒂𝒍𝒅𝒊𝒔𝒃 = 2.543 + 0.029 ∗ 𝑑𝑝𝑟𝑒𝑠 + 4.395 ∗ 1 − 0.079 ∗ 𝑑𝑝𝑟𝑒𝑠: (1)		
	
which	can	be	further	simplified	to	(4.3):	
	
4.3 			log 𝒕𝒐𝒕𝒂𝒍𝒅𝒊𝒔𝒃 = 2.543 − 0.050 ∗ 𝑑𝑝𝑟𝑒𝑠 + 4.395	
	
Thus,	if	a	candidate	is	republican,	they	exemplify	an	initial	4.395	unit	increase	in	log(totaldisb),	
but	then	a	0.050	decrease	in	log(totaldisb)	for	each	percentage	increase	of	dpres.	In	other	
words,	a	republican	candidate	shows	an	initial	increase	in	totaldisb	by	a	factor	of	$81.045	
(thousand),	but	then	a	decrease	in	totaldisb	by	a	factor	of	$𝑒l&.&R&∗mnopq
	(thousand),	where	
dpres	increases	from	zero	to	one	hundred.		
As	mentioned	prior,	those	variables	not	included	in	an	interactive	term	may	be	interpreted	
normally.	For	example,	the	variable	open	shows	a	0.667-unit	increase	in	log(totaldisb)	for	when	
the	seat	is	open	versus	when	the	seat	is	not,	or	that	totaldisb	increases	by	a	factor	of	$1.948	
(thousand)	when	the	seat	is	open	versus	not	open.		
The	model	assumptions	for	each	significant	model	passed	and	the	details	for	each	can	be	
found	in	the	appendix,	section	A.
11	
VI. Conclusions	
	
The	main	focus	of	the	study	is	to	view	the	effects	of	dark	money	and	independent	
expenditures	on	the	political	campaigns	in	2012	and	2014.	The	use	of	dark	money	was	only	
found	to	be	significant	when	modeling	totaldisb	and	advert	(models	(3.1)	and	(3.2)).	However,	
dark	was	also	found	to	be	related	with	several	of	the	control	variables	in	the	model	and	
therefore	may	have	dropped	out	of	the	res	models,	because	it’s	effect	was	masked	by	another	
variable	in	the	model.	
Looking	at	the	model	for	totaldisb	(3.1)	(within	the	totalDisbLessThan1000	data	frame),	the	
use	of	dark	money	in	the	campaign	and	the	use	of	independent	expenditures	against	the	non-
incumbent	in	the	campaign	caused	an	increase	in	totaldisb,	specifically	a	factor	of	$2.042	
(thousand)	increase	in	campaign	expenditures	when	dark	money	is	used	and	a	factor	of	
$𝑒&.&&(∗rsrtutv-
	(thousand)	increase	in	totaldisb	for	each	additional	$1	(thousand)	increase	in	
independent	expenditures	against	the	candidate.	This	supports	the	hypothesis	that	the	use	of	
dark	money	and	independent	expenditures	against	the	candidate	has	a	significant	effect	on	
how	much	the	candidate	campaign	spends.		
For	advert	(3.2),	the	model	shows	almost	the	same,	except	that	the	use	of	independent	
expenditures	against	the	campaign	no	longer	has	a	significant	effect,	only	the	use	of	dark	
money	does.	On	average,	the	use	of	dark	money	within	a	campaign	not	only	shows	the	
candidate	to	spend	more	money	in	total,	but	also	more	money	specifically	on	advertisements	
(advert).	Explicitly,	a	factor	of	$2.237	(thousand)	increase	in	advert	is	seen	when	dark	money	is	
used	versus	when	it	is	not.		
According	the	models	for	res	(residuals	from	the	regression	of	total	disbursements	on	voter	
margin),	the	use	of	dark	money	has	no	true	effect	on	the	candidate’s	success	of	disbursement	
usage	as	measured	by	res.	However,	for	those	candidates	within	resLessThanNeg25,	the	use	of	
independent	expenditures	does	have	a	slight	positive	effect	on	res	(model	3.3).	This	means	that	
for	every	$1	(thousand)	expended	by	independent	groups	against	the	candidate,	when	the	
candidate’s	res	is	less	than	negative	25,	there	is	a	0.001	increase	in	res,	which	shows	that	
independent	expenditures	against	this	subgroup	actually	helps	the	candidate’s	success	rate	of	
campaign	spending.		
Therefore,	even	though	the	effects	of	dark	money	and	independent	expenditures	cannot	be	
heavily	seen	in	all	areas	of	response,	there	still	exists	enough	of	an	effect	by	either	dark	money	
or	independent	expenditures	against	the	candidate	in	each	of	the	responses	to	conclude	that	
dark	money	and	independent	expenditures	have	a	disruptive	effect	on	campaigns.		
However,	an	area	of	concern	for	the	data	and	research	is	that	the	upper	quartile	for	both	
totaldisb	and	advert	were	unable	to	be	predicted	using	the	variables	given.	This	may,	however,	
just	be	a	result	of	too	few	of	data	points	spread	out	too	far,	so	that	no	given	variable	is	capable	
of	predicting	the	values.	Another	potential	issue	may	be	the	way	in	which	res	was	made	into	a	
trichotomy.	They	were	divided	in	such	a	way	that	the	distributions	of	each	subgroup	appeared	
more	gathered	than	the	group	as	a	whole.	However,	this	can	sometimes	to	be	referred	to	as	“p-
hacking,”	or	dividing	the	data	frame	as	many	times	as	necessary	until	significant	results	are	
found.	A	way	to	overcome	this,	would	be	to	gather	more	data,	so	that	divisions	of	the	data	are	
no	longer	necessary.
12	
VII. References	
	
Baker,	Anne,	Dr.	"The	Effectiveness	of	House	Campaign	Expenditures	in	an	Age	of	Outside	
Spending	and	Dark	Money	Dominance."	Thesis.	Santa	Clara	University,	2016.	Print.	
Christenson,	Dino	P.,	and	Corwin	D.	Smidt.	"Following	The	Money:	Super	Pacs	And	The	2012	
Presidential	Nomination."	Presidential	Studies	Quarterly	44.3	(2014):	410-430.	Political	
Science	Complete.	Web.	28	Apr.	2016.	
"How	To	Find	Relationship	Between	Variables,	Multiple	Regression."	Multiple	Regression.	Dell,	
n.d.	Web.	09	May	2016.	<http://www.statsoft.com/Textbook/Multiple-
Regression#general>.	
La	Raja,	Raymond	J.	"Why	Super	Pacs:	How	The	American	Party	System	Outgrew	The	Campaign	
Finance	System."	Forum	(2194-6183)	10.4	(2012):	91-104.	Political	Science	Complete.	
Web.	28	Apr.	2016.	
"Super	PAC."	Ballotpedia.	Ed.	Policy	Desk.	Lucy	Burns	Institute,	n.d.	Web.	28	Apr.	2016.	
<https://ballotpedia.org/Super_PAC>.

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Baker