1. Gymology
MichaelAdams, Adam Cole, Cory Laga, Ryan Malvin, Kyle Shevlin
SPM 360-602

2. Introduction:What is Gymology?
 Background
 We are a pioneering health and wellness company with an
emphasis onfitness and nutrition.
 Our target market consists of youths, ages 6-17
 Products & Services
 Gymology will be adaptable in providing the latest fitness
trends
 Our goal is to provide fun fitness
 Team sports, circuit training, swimming, rock climbing
 Nutritional support, a shake bar, and pro shop
Brand equity analysis

3. The Gymology Business
 Vision
 Mission
 Culture
 Goals

4. Market Assessment
 Primary
 Secondary
 SWOT
 PEST
 Complete Competitive Analysis

5. S.W.O.T.
 Strength
 State of art equipment
 Internships
 Consumers knowledable in changing lifestyles and becoming
healthy
 Weakness
 Educate Parents
 Premium Rates
 Startup cost beyond what Nike offering

6. S.W.O.T.
 Opportunity
 Impact Economy
 Educate consumer living Healthier Life Style
 IncreaseAwareness of Healthy Living
 Threat
 Enrollment Low
 Premiums High
 Consumers assume that we Do not offer different service
compared to competitors

7. Market Selection
 Segmentation
 Target Market
 Positioning

8. Being SMART?
 Specific
 Measurable
 Attainable
 Realistic
 Time Bound

9. Issue & Opportunity Statement

10. Marketing Mix
 Product
 Price
 Place
 Promotion
 Public Relations
 Leveraging Marketing Mix

11. Service Decisions
 Quality Assurance

12. Technology Enhancements

13. Sales
 Management
 Method/Rationale
 Customer Relationship Plan

14. Legal Issues
 Gymology
 Cease and Desist
 Members using equipment properly
 Contract

15. Financial Analysis
 Sales Projections
 Income Projections
 Expense Projections

16. Evaluation and Control
 Monitoring of marketing mix
 Plans for adjustment
 Anticipated responses from competition