1. Lee Goldberger, Gus Esselstyn, Soon Ju Kim, Maya Newman, Ryan Kelly, & Melissa Julien
Taking you Further

2. How might we leverage
AMEX’s brand value in
a lasting way?
The challenge:

3. Our Mission

4. An appreciation of place
AMEX Membership Rewards
Charity: Water

5. big birthdays, big concept

6. 5.88497, 37.2892
Umeed Dero, PakistanMadiera Village, Ethiopia
29.583, 71.827 -17.488, -65.717
Kayarani Village, Bolivia

7. c
Geo tag Merchant
Donation
Rewards

8. Fast
Memorable
Easy

9. A Receipt to Keep

10. Track your donation using charity: water
technology on AMEX digital
+
5.88497, 37.2892
Madiera Village, Ethiopia

12. Why this will work.

13. Brand value
MerchantsCharity Travel

14. Further
American Express goes places.
With Charity: Water, American Express can go even

15. Questions?