Uploaded byAna Hoffman
Content Marketer: Write for Search Engines, NOT People
MORE ➤ https://trafficologyblueprint.com/ You are DEAD WRONG, if you think for a second you should write content for humans, NOT search engines... Why do search engines love keywords? Because that's what people type into a search box when looking for information. Information YOU want to be found for. Keywords matter to search engines because keywords matter to people. And for that simple reason... keywords are now your new best friend. Thoughts? Let me know!
Content Marketer: Write for Search Engines, NOT People
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- 3.
- 4. When you writefor the SEARCH ENGINE
- 5. When you writefor the SEARCH ENGINE you write for the READER…
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- 8. If you wereto give a search engine a basic reading comprehension test…
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- 10. That’s right, asearch engine CAN’T READ
- 11. IT SCANS ANDANALYZES. it SCANS& ANALYZES
- 12. …LOOKING FOR WORDS THATSTAND OUT
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- 14. a bit likethis… Cartoonist Gary Larson 😂
- 15. That's how a searchengine 'UNDERSTANDS' what a page is about.
- 16. YOU KNOW WHO ELSEDOES THAT?
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- 19. You thought yourreader devours every word you write? WHY?…
- 20. Gives your contenther COMPLETE attention?
- 21. Wouldn’t that benice… 😂
- 22. 78% of yourreaders scan any new page they come across… FACT
- 23. … and thosewho do take time to read are only reading less than 30% of it. * Jacob Nielsen’s usability study
- 24. So you see… SOYOU SEE…
- 25. both your READERconsume your contentin a very similar way…
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- 27. consume your content ina very similar way…
- 28. …by SCANNING it… lookingfor WORDS that STAND OUT
- 29. …by SCANNING it… quicklylooking for WORDS that STAND OUT
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- 31. Keywords MATTER to SEARCHENGINES…
- 32. because keywords MATTER toPEOPLE.
- 33. And for that simplereason...
- 34. keywords should MATTER toYOU, dear content creator.
- 35. Betty searches for ‘howto fry an egg’ EXAMPLE
- 36. …and finds yourcontent!
- 37. Betty scans thepage to make sure it’s really about frying an egg.
- 38. BETTY DOESN'T SEE ‘HOWTO FRY AN EGG’ ON YOUR PAGE! oh, my, my...
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- 40. Bounce back andsearch again for a page that’s peppered with her keywords ‘how to fry an egg’?
- 41. Or…YOU could help Bettyfind the answer on YOUR page by adding…
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- 45. Add ‘how to fryan egg’ to the… • title • headings • body
- 46. …and help Betty notend up with egg on her face.
- 47. So you see,search engines and content creators want the same thing…
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- 49. And by writing forsearch engines, you create MUCH BETTER content for PEOPLE.
- 50. You know whatelse is MUCH BETTER?
- 51. MUCH BETTER content thatdrives MUCH MORE traffic!
- 52. I am AnaHoffman. Come see me at CONTENT BOOMERANG
- 53. …and discover howto multiply your reach & traffic WITHOUT multiplying EFFORTS
- 54. CONTENT BOOMERANG recontent tomultiply your traffic & sales
- 55. CONTENT BOOMERANG recontent tomultiply your traffic & sales click on the title