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McCANN TEL AVIV Strategic Research Department
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Organization / Workplace
McCANN TEL AVIV Strategic Research DepartmentLocation
Israel IsraelIndustry
Advertising / Marketing / PR
Website
www.mccann.co.ilAbout
Research and strategic consulting arm of McCann Tel-Aviv, providing added value and services to the company’s clients in preparation for critical strategic crossroads. In addition, the department acts as the a knowledge and insight center, empowering and enriching the corporation with data, inspirational sources and creative solutions while providing the foundation for ‘ground braking’ campaigns. The department is comprised of a group of analysts each concentrating on in-depth market and industry research in order to identify business and marketing trends and consumer insights.