2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Dimension-BTS.com
1. Atout On Line
vous présente
Un site d’orientation personnalisée pour les étudiants
Un site de recrutement à la performance pour les écoles
www.dimension-bts.com
2. Dimension-BTS est
le 1er site de mise en relation entre
les étudiants et les écoles, avec :
+ de 1 000 000*
pages vues par mois
250 000*
visites par mois
Près de 200 000*
visiteurs uniques par mois
+ de 3 000*
demandes d’information envoyées
aux écoles partenaires, chaque mois,
sur le principe du matching, qui garantit
de ne recevoir que des candidatures
ciblées.
* Source : Google Analytics
3. Ils nous font confiance…
Un guide complet sur tous les BTS,
Plus de 1 000 établissements répartis sur
toute la France,
Le premier service d’orientation
personnalisé pour trouver son école,
Des offres d’emploi, des offres en
alternance et des offres de stage pour les
étudiants et les jeunes diplômés de BTS.
…découvrez pourquoi
4. Dimension-BTS est un site de mise en relation entre les étudiants et les écoles basé sur le principe du matching (ou
de la concordance) entre les profils recherchés par l’école, et les demandes des candidats qui s’inscrivent sur le
site.
4 étapes pour vous garantir le meilleur taux de transformation (ratio candidats inscrits / contacts reçus)
que peut offrir un support de communication :
1- FORMULAIRE D’ORIENTATION 4- TRAITEMENT SIMPLIFIÉ DES
CONTACTS
L’étudiant :
• Renseigne son profil (état civil, Une réponse automatique est
3- MATCHING
coordonnées, diplôme…) envoyée à l’étudiant dès que la mise
• Indique le cursus recherché Le programme confronte les en relation est effective. C’est une
(nom du programme, rythme profils des étudiants aux première information qui comprend
de formation, département…) critères de sélection de l’école, de la documentation sur l’école, ses
et vous envoie des contacts programmes, ses JPO, des liens vers
qualifiés d’étudiants : son site internet…
• qui recherchent l’une de vos
2- CRITERES DE SELECTION Dimension-BTS vous donne accès à
formations,
• qui souhaitent étudier dans un back office depuis lequel vous
L’école :
votre département, pouvez :
• Référence ses formations
• qui ont le profil que vous avez • Exporter tous vos contacts dans un
• Détermine les profils des
prédéterminé. classeur Excel,
étudiants recherchés (niveau
• Faire un suivi du traitement
d’étude, filière…) pour
apporté aux candidats.
chacune de ses formations.
5. 1- LE FORMULAIRE D’ORIENTATION
100 % des contacts reçus sont
exploitables et qualifiés :
• tous les champs sont obligatoires
• les adresses emails des étudiants
sont vérifiées entre l’étape 1 et 2 du
service d’orientation en ligne
• les étudiants ne peuvent faire
qu’une demande.
6. 2- LES CRITERES DE SELECTION
DE L’ECOLE
Pour chaque formation référencée sur Dimension-BTS,
l’école doit paramétrer :
• Le nom de la campagne (ex : Recrutement BTS CGO)
• La formation correspondante (ex : BTS Comptabilité
et Gestion des Organisations)
• Le rythme de formation (Classique et/ou Alternance)
• Les niveaux d’études nécessaires pour intégrer la
formation (ex: BAC)
• Les filières des niveaux d’études sélectionnés (ex :
BAC S)
• L’école peut mettre des limites à sa campagne de
recrutement*, en indiquant :
- Un nombre de contacts maximum
ou
- Une date limite de réception de candidats
* Dès qu’une limite est atteinte, la campagne s’arrête et l’école ne reçoit
plus de contacts étudiants. De plus, une école peut modifier ou
interrompre ses campagnes, à tout moment, manuellement.
7. 3- MATCHING & RÉCEPTION DES
CONTACTS
L’école reçoit sur son back office des candidatures
ciblées d’étudiants recherchant l’une de ses
formations dans son département.
La mise en relation est effective dès lors qu’il y a,
suite à une demande d’information réalisée par un
étudiant, un « matching » entre les critères
d’intégration de l’école d’une part et le profil & les
souhaits de l’étudiant d’autre part.
4- TRAITEMENT DES CONTACTS
D’un simple clic, le chargé de recrutement exporte ses
candidats sous format Excel.
Il peut alors les rapatrier dans un outil de CRM ou bien
éditer simplement des étiquettes pour envoyer des
plaquettes.
Il peut aussi utiliser les nombreux outils de traitement
et de suivi des candidatures que nous mettons à sa
disposition. En cliquant sur l’icône « loupe », le chargé
de recrutement ouvre la fiche de l’étudiant, et accède à
ses données personnelles, mais aussi à de nombreuses
options de traitement et de suivi des candidatures.
Toutes les informations renseignées par le chargé de
recrutement s’exporte également dans le fichier Excel.
8. UN TRAITEMENT SYSTÉMATIQUE
DES CONTACTS :
LA RÉPONSE AUTOMATIQUE
Dès que vous recevez un contact, un email est envoyé au
candidat. C’est votre réponse automatique.
Cet email est entièrement personnalisable et vous permet de
présenter :
• Votre logo,
• Toutes les informations relatives à votre école et à vos
formations,
• Des dossiers d’inscription,
• Des liens vers votre site internet,
• Vos journées portes ouvertes,
• Les personnes à contacter…
Vous pouvez modifier le contenu de cette réponse en temps
réel.
Cela vous garantit une réactivité sans effort.
9. Nous vous proposons 2 solutions pour recruter vos futurs étudiants :
1- Le Pack Performance : 2- Le Pack Liberté :
Sans engagement, la facturation du Pack Performance est liée au Pour réduire encore vos coûts de recrutement, vous pouvez
nombre de contacts que vous recevez. Le coût d’un contact varie opter pour un forfait annuel : le Pack Liberté.
en fonction du degré de partage de l’étudiant (soit le nombre Ce forfait vous permet de recevoir, pendant un an de date à date,
d’écoles qui se partagent le même contact), afin de refléter son l’ensemble des contacts étudiants qui recherchent l’une de vos
potentiel d’intégration. formations, dans votre département, sans limitation.
Avec le Pack Performance, c’est : Cette solution est idéale pour les établissements situés dans de
• 0 euro de frais d’entrée grandes agglomérations et/ou qui dispensent de nombreuses
• 0 euro de frais fixes formations.
• 0 euro de frais de sortie
Vous lancez ou interrompez vos campagnes de recrutement, en
fonction de vos besoins, en totale liberté. Quelle que soit la formule choisie, notre solution de
recrutement d’étudiants vous offre les coûts
Exemple : Les taux de transformation (ratio candidats inscrits / d’acquisition les plus bas du marché de la publicité ainsi
contacts reçus) enregistrés par nos clients sont en moyenne de que des outils performants pour optimiser votre temps
4%. Le coût moyen d’un contact est de 5 euros. et vos résultats.
Si une école reçoit 100 contacts et inscrit 4 étudiants, elle aura
alors obtenu : Notre équipe commerciale se chargera de vous proposer
la formule la plus adaptée à votre école, votre
• Un coût global de 500 euros pour son action de localisation et à vos formations.
communication.
• Un coût de 125 euros par étudiant inscrit.
www.dimension-bts.com
10. Atout On Line c’est aussi :
Le site de mise en relation entre les étudiants et Le site de mise en relation entre les étudiants et
les écoles, dédié aux écoles de commerce, DCG, les écoles, dédié aux écoles d’ingénieurs et aux
DSCG, Mastères spécialisés et MBA. troisièmes cycles d’écoles d’ingénieurs.
Près de 200 000 Près de 120 000
pages vues par mois pages vues par mois
90 000 45 000
visites par mois visites par mois
Plus de 60 000 Plus de 30 000
visiteurs uniques par mois visiteurs uniques par mois
1 000 600
demandes d’information demandes d’information
envoyées aux écoles par mois envoyées aux écoles par mois
www.dimension-commerce.com www.dimension-ingenieur.com
11. NOUS CONTACTER
Pour découvrir encore d’autres fonctionnalités et envisager l’utilisation de ce service pour votre
école, demandez une démonstration gratuite et sans engagement par téléphone.
EQUIPE COMMERCIALE
Dimension-BTS
Noël CARBONNEAUX
01 46 02 78 83 / ncarbonneaux@atout-on-line.com
Dimension-Commerce
Noël CARBONNEAUX
01 46 02 78 83 / ncarbonneaux@atout-on-line.com
Dimension-Ingénieur
Eric BREGER
01 46 02 76 64 / ebreger@atout-on-line.com
SERVICE COMMUNICATION
Marketing et Partenariats
Maxime ANTONI
01 46 02 78 84 / mantoni@atout-on-line.com