1. 1
The Effect of
Commodification on
Fandom in the Barclays
Premier League
Matthew Robinet

2. RESEARCH QUESTIONS AND TOPIC
I chose this topic because…
-I love British Football
-Interest in economics
I wanted to find out…
-The effect of commodification on fans
-The economics of the Barclays Premier League

3. Findings

4. FINDINGS
Commercial Revenues
-Apparel Sales
-Naming Rights
-Additional Revenue
New Stadiums
-Source of disconnect
-Increased ticket prices

5. CONCLUSIONS
• Fans truly do have an effect on the bottom line
• Broadcasting and Commercial Revenues
• Further examination…
• Player transfers, salaries, and ownership rights
• Betting culture in England
• Social Media
5