3. Brand Genetics
Cyclicality of Leverage
KVC(Key Value Category)
Product Configuration
Category Management
Logistics
Supply chain
Online Business Model
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4. Latent Capacity
Leverage Through Spare
Capacity Utilization
New Knowledge
By – Product Utilization to
transcend Incremental
Opportunity
Harness Foundational
Asset Pool
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6. REACH
Advert Exposure to
Different Persons
DMA
(Designated Market
Area)
Campaign Concept
FREQUENCY
Number of
Impressions by
Target Audience
Rating
GRP=REACHxFREQUENCY
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7. POS (Point of Sale) Transparency
Counter Party Compliance Conduit
Vendor Risk Treatment Plan
Third Party Risk Treatment Plan
Supply Chain Matrix
Managed Control Assessments
Payment Portal Configuration
Data Fluency
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