medRoom provides a service for medical experts to record short video summaries of scientific news and highlights from international congresses on the same day as the event. The videos, which are 2-3 minutes long and include a few slides, are uploaded to the medRoom website and shared as hyperlinks with peers via email. This push format allows for timely dissemination of important information without waiting for people to visit the website. Past use has shown high click rates within days, reaching up to 30% of the targeted medical community, and continuous visits over a 12 month period. The service aims to improve communication of new scientific findings to peers and physicians.

1. medRoom®
Daily Highlights from International Congresses
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2. • Personal visibility to peers, members of study groups,
members of associations,…
• Summaries of scientific News captured „life“ in an innovative
format
• Use of push-format instead of waiting for website-visitors
• No time delay to deliver highly important news
• High click rates within days (up to 30% of targeted
community)
• Continuous visits over 12 month period
Communication of scientific content in the
21st century
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3. medRoom: Video-alert workflow
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Videorecording the expert at
the end of a congress day
Synchronize with
2-3 slides and
upload to website
Send
Videopresentation
as Hyperlink to
peers on the same
day

4. medRoom: Step 1
© Melcom GmbH
Videorecording the
expert at the end of a
congress day
Synchronize with 2-3
slides and upload to
website
Send
Videopresentation as
Hyperlink to peers on
the same day

5. medRoom: Step 2
© Melcom GmbH
Videorecording the expert at the
end of a congress day
Synchronize
with 2-3 slides
and upload to
website
Send
Videopresentation as
Hyperlink to peers on
the same day

6. medRoom: Step 3
© Melcom GmbH
Send Videopresentation as
Hyperlink to peers on the
same day

7. • Fast and innovative communication of scientific highlights
• Use your own words to summarize important results
• Be visible to your peers and refferring physicians via
innovative technology
• Get high click-rates via cooperation with peer-groups such as
study groups or local / regional associations
Summary
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8. Examples
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• Daily Highlights-platforms
– http://breastcancer.medroom.at
– http://haematologie.medroom.at
– http://haematologie.medroom.de

9. Contact
Melcom Marketing und Kommunikations GmbH
Josef-Bühl-Gasse 35
1230 Wien
Fax: +43 1 253303 34536
office@melcom.at
Dr. Markus Mittlböck Herbert Ennsmann
+43 664 105 52 37 +43 664 545 80 91
© Melcom GmbH