2. Vacation Ownership (Timeshare) Industry Report: 2013 Edition
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With its humble beginning as a novel concept in the 1960s, vacation/timeshare ownership tourism has
gradually attracted masses of tourists, real estate developers, and investors equally. It is one of the key
segments of hospitality industry, holding vast growth potential, with major drivers being growing interest in
vacationing and increasing disposable income. Developed countries like the US and Europe are the foremost
markets for vacation ownership.
As the technological advancement in communications and travel has been moving on the rapid growth
trajectory, a stark change in societal and demographic landscape is visible world over. For instance, increasing
number of working adults and women, early retirement, growing demand for leisure and recreation,
increasing urban population and ameliorating economic conditions are among some of the major factors
responsible for raised demand of vacation ownership products.
At present, the global vacation ownership industry is recovering at a fast pace and both demand and supply
factors are poised to observe substantial growth in the years to come. However, as the trend suggests,
demand is growing relatively faster in comparison with supply. Increase in the factors like occupancy rates,
average daily rate (ADR), and revenue per available room (RevPAR) have made significant contribution to the
growth of the industry.
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The report offers an analysis of the global vacation ownership market. It discusses major market trends, growth drivers and challenges.
The market for vacation ownership is personified by intense competition, with numerous large and regional players competing on the
basis of quality and location of timeshare resorts, flexibility of usage, and other services offered by them. Wyndham Worldwide
Corporation is the leading player in the global vacation ownership market in terms of revenues, number of resorts, and number of
owners. The other leading players include Marriott International, Starwood Hotels, Hilton Hotels, and Hyatt Hotels, among others.
By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the
industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base
to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent
or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables, and tests.
Vacation Ownership (Timeshare) Industry Report: 2013 Edition
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