U.S. Eyewear Market: Prescription and Nonprescription Lenses, Sunglasses, Contact Lenses, and Frames, 2nd Edition, The

4,573 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
4,573
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
57
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

U.S. Eyewear Market: Prescription and Nonprescription Lenses, Sunglasses, Contact Lenses, and Frames, 2nd Edition, The

  1. 1.    Get more info on this report!The U.S. Eyewear Market: Prescription and Nonprescription Lenses, Sunglasses,Contact Lenses, and Frames, 2nd EditionJune 1, 2009In the past, the eyewear industry was more or less insulated from economic downturns,as eyewear was deemed a stable commodity product. That changed as eyewear grewinto a fashion product and more prone to the whims of consumers and the ups anddowns of economic markets. The big question is whether consumers will purchasefashionable brand name eyewear in the midst of an economic crisis as seemingly morepressing demands are at hand. Eyewear stores across the United States had alreadyseen the effects of the economic downturn with many stores reporting significant dropoffs in store traffic at the end of 2008. And by the end of first quarter 2009, someunderperforming stores had been closed and manufacturing plants were idled.Though the market for eyewear in the U.S. grew at an annual rate of eight percentbetween 2004 and 2008, growth in 2008 was much more subdued at less than fourpercent. For the eyewear industry, an ongoing consumer paradigm shift in attitudestowards more frugality and less conspicuous consumption means high-flying fashionbrands may suffer at the expense of less expensive alternatives. But can the majormarketers and retailers adapt?The U.S. Eyewear Market: Prescription and Nonprescription Lenses, Sunglasses,Contact Lenses, and Frames, 2nd Edition examines these questions and others bylooking at the current market, trends, major brands, and consumer preferences. Thereport presents concise, thought provoking analyses of various aspects of the eyewearindustry and provides a forecast for the market through 2013.Read an excerpt from this report below.Report MethodologyThe information presented in this report was obtained from primary and secondaryresearch. Primary research entailed on-site examination of eyewear products in retailstores and consultations with eyewear industry observers and executives. Secondaryresearch involved canvassing information and articles appearing in financial, marketing,
  2. 2. and trade publications, company literature, and independent research reports, plusreviews of websites, blogs and readers’ comments posted on these sites.Other sources consulted for The U.S. Eyewear Market were the U.S. Census Bureau’sEconomic Census (1997, 2002, and 2007), Annual Survey of Manufacturers, AdvancedMonthly Sales for Retail and Foodservice and the Annual Retail Trade Survey. Othermarket data sources included the U.S. Bureau of Economic Analysis (BEA), the U.S.Bureau of Labor Statistics (BLS), and the U.S. International Trade Commission(USITC).The analysis of consumer behavior and demographics is based on data from theSimmons Market Research Bureau (New York NY) Spring 2008 and Summer 2008Study of Media and Markets, which is based on the responses of over 20,000 adultsage 18 and over.About the AuthorCogitamus Consulting is a branding and market research boutique in NYC thats allabout hard work, imagination and common sense. Working with our clients, we customtailor solutions and provide creative, thought-provoking analysis that address the mostpertinent questions facing marketers, through general business consulting, whitepapers, and branded product concept and strategy development.Table of ContentsChapter 1: Executive Summary Report Scope Report Methodology Categories and ProductsMarket Size & Growth Global Eyewear Retail Market Dims 3% Figure 1-1: Global Retail Eyewear Market, 2004-2008 (in millions $) U.S. Retail Eyewear Market Figure 1-2: Total Retail U.S. Eyewear Market and Percent of Total Global Retail Market, 2004-2008 (in millions $) Retail is Major Point of Sale Figure 1-3: Share of U.S. Retail Eyewear Market by Major Type of Business, 2008 (%) Eyewear Sales by Product Category Figure 1-4: Share of U.S. Retail Eyewear Market by Major Eyewear Type, 2008 (%)Market Forecast Global Market Growth at 1.4% Through 2013 Figure 1-5: Global Retail Eyewear Market Forecast, 2008-2013 (in millions $)
  3. 3. U.S. Retail Eyewear Market Figure 1-6: Total U.S. Retail Eyewear Market and Percent of Total Global Retail Market, 2008-2013 (in millions $)Competitive Landscape Overview Top Eyewear Companies Worldwide Figure 1-7: Share of Global Wholesale Eyewear Market by Manufacturer, 2008 (%) Top U.S. Retail Eyewear Companies Figure 1-8: U.S. Eyewear Retailers’ Market Shares, 2008 (%)Marketplace and Consumer Trends Down Economy Means Thriftier Consumer Fashion Industry Feeling the Pinch Figure 1-9: Quarterly Clothing and Clothing Accessory Store Sales, 1992-Q1, 2009 (in billions $) Expensive Branded Eyewear May Suffer Consumers Not Vested in Eye Health Managed Vision Care Influencing Purchases Boomers Are Key Target Market Kids’ Eyewear Important Too Company Ethics and Added Values Important to Consumers Recessionary Slump in Travel Will Impact Travel Purchases Global Warming Means the Sun Will Shine Even Stronger Counterfeiting, a Dangerous BusinessInnovation and Design Trends Choice Enables Constant Consumer Evolution of Me More than Function and More than Fashion Classic Styles Return Logo a No Go Designers, and Others, Seek Opportunity in Eyewear Complementary Eyewear Category to Attract New Consumers Technological Innovation Spurs New ProductsMarketing Outreach Opportunities for Marketers to Engage Loyal Consumers LensCrafters’ Campaign Pulls the Right Heart Strings Integrate, Integrate, Integrate Bausch & Lomb’s Presbyopia Outreach Integrated Plan Couponing Coming Back Strong Through Internet Internet Main Place for Printable Coupons Make Use of Alternative Medias Doesn’t Need to be Flashy, Practical Works Too Behavioral Targeting in Diverse Consumer Market Product Placement Opportunities Abound Away from Fashion to Health and Beauty Rental Therapy, not Retail Therapy Word-of-Mouth: Added-Value for Marketers and Consumers
  4. 4. Personalization, Control, Choice and FlexibilityThe Consumer Prescription Eyewear Penetration Levels at 59% Figure 1-10: Consumer Penetration of Prescription Eyeglasses and Contact Lenses, 2003-2008 (%) Wal-Mart Stealing Penetration Share Table 1-1: Retail Locations for Consumer Purchases of Eyeglasses and Contact Lenses, 2003-2008 (%) Selected Demographic Profiles: Optometrist versus Wal-Mart Prescription Eyeglasses: Changeable Tint on Upward Trend Table 1-2: Prescription Eyeglasses Penetration, 2003-2008 (%) Prescription Contacts: Disposable Dominates Table 1-3: Prescription Contact Lenses Penetration, 2003-2008 (%) Sunglasses: Women Slightly More Involved Table 1-4: Penetration of Men’s and Women’s Non-Prescription Sunglasses (Bought in Last 12 Months), 2004-2008 (%) Consumer Demographics of Sunglass UsersChapter 2: The Market Report Scope Report Methodology Categories and Products A Closer Look at Eyewear Products Prescription Lenses and Lens Treatments Prescription Frames Plano Eyewear Contact Lenses A Brief History of Eyewear Corrective Lenses in Use for Centuries Figure 2-1: Portrait by Tommaso da Modena, One of the First Known Images of Spectacle Use Johannes Kepler Explains Why Lenses Work Benjamin Franklin Invents Bifocals Concavity Improves Upon Original Lens Design Sunglasses Developed for Sailors Contact Lenses Have Evolved Over 100 Years Style Comes Late to Story, but Has Taken Over the Narrative Figure 2-2: Robert Q. Lewis and His Distinctive Eyewear Figure 2-3: Tom Cruise’s Iconic Sunglasses in Risky Business Packaging and Labeling Federal Regulations Health Professionals Write Prescriptions Framed Eyewear Must Meet Impact Resistance Requirements Medical Device Reporting Standards Apply Regulators Act in Interest of Consumer Sunglasses "Use Category" Labeling Is Voluntary Table 2-1: Standards for Sunglass Blockage (%)
  5. 5. Voluntary Compliance with "Use Category" Labeling Is LackingMarket Size & Growth Eyewear Not Insulated From Worldwide Economic Woes Marketers Optimistic Though Global Eyewear Retail Market Dims 3% Figure 2-4: Global Retail Eyewear Market, 2004-2008 (in millions $) Previous Growth Driven by Emerging Economies, Lower U.S. Dollar Table 2-2: Global Retail Eyewear Market and Year-over-Year Percentage Change, 2004-2008 (in millions $) U.S. Retail Eyewear Market Figure 2-5: Total U.S. Retail Eyewear Market and Percent of Total Global Retail Market, 2004-2008 (in millions $) Consumer Spending, Inflation, Lower Dollar Mute Growth Table 2-3: Total U.S. Retail Eyewear Market and Year-over-Year Percentage Change, 2004-2008 (in millions $) Retail is Major Point of Sale Figure 2-6: Share of U.S. Retail Eyewear Market by Major Type of Business, 2008 (%) Optical Goods Stores, Supercenters Leading Retail Outlets Figure 2-7: Share of U.S. Retail Eyewear Market by Channel, 2008 (%) Eyewear Sales by Product Category Prescription Eyeglasses Dominant U.S. Contact Lens Market Fully Mature Table 2-4: U.S. Retail Eyewear Market by Major Eyewear Type, 2004-2008 (in millions $) Non-Prescription, Sunglasses See Accelerated Growth Goggles, Other Products Boom Figure 2-8: Share of U.S. Retail Eyewear Market by Major Eyewear Type, 2008 (%) U.S. Retail Eyewear Channel Sales Figure 2-9: Total U.S. Retail Eyewear Store Sales and Percent of Total U.S. Retail Market, 2004-2008 (in millions $) Table 2-5: Total U.S. Retail Eyewear Store Sales and Year-over-Year Percentage Change, 2004-2008 (in millions $) Optical Store Share Largest, but Clubs and Supercenters See More Robust Growth Department Stores Bear Brunt of Loses Figure 2-10: Share of U.S. Retail Eyewear Store Sales by Store Type, 2008 (%) U.S. Healthcare Specialist Eyewear Sales Figure 2-11: Total U.S. Optometrist & Other Healthcare Services Eyewear Sales and Percent of U.S. Retail Eyewear Market, 2004-2008 (in millions $) Optometrist Eyewear Growth Stable Table 2-6: Total U.S. Optometrist & Other Health Care Services Eyewear Sales and Year-over-Year Percentage Change, 2004-2008 (in millions $) Optometrist Share of Eyewear Sold Unchanged
  6. 6. Figure 2-12: Share of U.S. Optometrist Eyewear Sales versus Optometrist Services, 2008 (%)Market Forecast Global Market Growth at 1.4% Through 2013 Figure 2-13: Global Retail Eyewear Market Forecast, 2008-2013 (in millions $) Table 2-7: Global Retail Eyewear Market Forecast and Year-over-Year Percentage Change, 2008-2013 (in millions $) Global Growth Outside U.S U.S. Retail Eyewear Market Figure 2-14: Total U.S. Retail Eyewear Market and Percent of Total Global Retail Market, 2008-2013 (in millions $) Table 2-8: Total U.S. Retail Eyewear Market and Year-over-Year Percentage Change, 2008-2013 (in millions $) Growth Tempered by Consumer Spending Paradigm Shift Economy, Wealth Destruction Key to New Consumer Habits Effect on Eyewear Market Future Performance by Product Table 2-9: U.S. Retail Eyewear Market by Major Eyewear Type, 2008-2013 (in millions $)Chapter 3: Competitive Landscape Overview Brands Galore Made in Italy Still Important Retail Landscape Varies Top Eyewear Companies Worldwide Figure 3-1: Share of Global Wholesale Eyewear Market by Manufacturer, 2008 (%) Top Contact Lens Companies Figure 3-2: Share of Global Wholesale Contact Lens Market by Manufacturer, 2008 (%) Top Eyeglass Lens Companies Figure 3-3: Share of Global Wholesale Eyeglass Lens Market by Manufacturer, 2008 (%) Top Eyeglass Frame and Sunglass Companies Figure 3-4: Share of Global Wholesale Eyeglass Frame and Sunglass Market by Manufacturer, 2008 (%) Top U.S. Eyewear Retail Companies Figure 3-5: U.S. Eyewear Retailers’ Market Shares, 2008 (%) Vertical Integration & Consolidation Luxottica: Manufacturer and Retailer De Rigo Big in Europe retailing Forward Integration Abounds Fully Integrated VSP Vision to Copy Highmark? Luxottica Becoming a Power House Safilo in Trouble
  7. 7. Competitor Profiles De Rigo S.p.A. Overview Performance Figure 3-6: DeRigo S.p.A. Total Net Sales, 2004-2008 (in millions $) Table 3-1: DeRigo S.p.A. Total Net Sales and Year-over-Year Percentage Change, 2004-2008 (in millions $) Sales by Channel Figure 3-7: Share of De Rigo S.p.A. Total Net Sales by Channel, 2008 (%) Brand Portfolio Table 3-2: De Rigo Brand Portfolio, 2009 Significant Events De Rigo Partners with Lingerie Company Figure 3-8: Ipanema Figure 3-9: Venice Beach Figure 3-10: Goa Dollond & Aitchison Merges With Boots OpticiansLuxottica Group S.p.A. Overview Performance Figure 3-11: Luxottica Group S.p.A. and Oakley, Inc. Total Net Sales, 2004-2008 (in millions $) Table 3-3: Luxottica Group S.p.A. and Oakley, Inc. Total Net Sales and Year- over-Year Percentage Change, 2004-2008 (in millions $) Sales by Channel Figure 3-12: Share of Luxottica Group S.p.A. Total Net Sales by Channel, 2008 (%) Sales by Geography Figure 3-13: Share of Luxottica Group S.p.A. Total Net Sales by Geography, 2008 (%) Store Growth Figure 3-14: Luxottica Group S.p.A. Total Retail Stores: North America and Rest of World, 2004-2008 (number) Unit Sales Growth and Implied Average Wholesale Price Figure 3-15: Luxottica Group S.p.A. and Oakley Total Units Manufactured and Average Wholesale Unit Price, 2004-2008 (millions of units, $) Brand Portfolio Table 3-4: Luxottica Group S.p.A. Brand Portfolio, 2009 Significant Events Luxottica Extending Significant Relationships Ray-Ban Leading Eyewear BrandSafilo Group S.p.A Overview Performance Figure 3-16: Safilo Group S.p.A. Total Net Sales, 2004-2008 (in millions $)
  8. 8. Table 3-5: Safilo Group S.p.A. Total Net Sales and Year-over-Year Percentage Change, 2004-2008 (in millions $) Sales by Geography Figure 3-17: Share of Safilo Group S.p.A. Total Net Sales by Geography, 2008 (%) Sales by Product Figure 3-18: Share of Safilo Group S.p.A. Total Net Sales by Product Type, 2008 (%) Sales by Channel Figure 3-19: Share of Safilo Group S.p.A. Total Net Sales by Channel, 2008 (%) Brand Portfolio Table 3-6: Safilo Group S.p.A. Brand Portfolio, 2009 Significant EventsBausch & Lomb, Inc Overview Performance Figure 3-20: Bausch & Lomb Inc. Total Net Sales, 2004-2008 (in millions $) Table 3-7: Bausch & Lomb Inc. Total Net Sales and Year-over-Year Percentage Change, 2004-2008 (in millions $) Contact Lens Sales Figure 3-21: Bausch & Lomb Inc. Total Contact Lens Net Sales, 2004-2008 (in millions $) Table 3-8: Bausch & Lomb Inc. Total Contact Lens Net Sales and Year-over- Year Percentage Change, 2004-2008 (in millions $) Brand Portfolio Table 3-9: Bausch & Lomb Contact Lens Brand Portfolio, 2009Essilor International Overview Performance Figure 3-22: Essilor International S.A. Total Net Sales, 2004-2008 (in millions $) Table 3-10: Essilor International S.A. Total Net Sales and Year-over-Year Percentage Change, 2004-2008 (in millions $) Sales by Geography Figure 3-23: Share of Essilor International S.A. Total Net Sales by Geography, 2008 (%) Brand Portfolio Table 3-11: Essilor International Brand Portfolio, 2009Johnson & Johnson Vision Care Overview Performance Figure 3-24: Johnson & Johnson Vision Care Total Net Sales, 2004-2008 (in millions $) Table 3-12: Johnson & Johnson Vision Care Total Net Sales and Year-over-Year Percentage Change, 2004-2008 (in millions $) Sales by Geography
  9. 9. Figure 3-25: Share of Johnson & Johnson Vision Care Total Net Sales by Geography, 2008 (%) Brand Portfolio Table 3-13: Johnson & Johnson Vision Care Contact Lens Brand PortfolioChapter 4: Marketplace and Consumer Trends Down Economy Means Thriftier Consumer Consumers Cut Back Figure 4-1: Quarterly Retail & Foodservice Sales, 1992-Q1, 2009 (in billions $) Figure 4-2: Quarterly Personal Consumption Expenditures (PCE), 1992-Q1, 2009 (in trillions $) Fashion Industry Feeling the Pinch Figure 4-3: Quarterly Clothing and Clothing Accessory Store Sales, 1992-Q1, 2009 (in billions $) Expensive Branded Eyewear May Suffer No Longer an Insulated Commodity Retailers Seeing Effects Certain Demographics Stabilizing Market Consumers Not Vested in Eye Health Lasik Lagging in Poor Economy a Positive for Eyewear High Cost of Employee Health Care Means Eyecare Plan Changes Prescription Frames and Lenses Stable Managed Vision Care Influencing Purchases Defined Contribution Plans May Be a Boon HSA Growth Leads to More Spending Boomers Are Key Target Market Table 4-1: Projected U.S. Population, by Age Bracket, 2007-2020 (in thousands) Boomers Have Complicated Emotional Needs Aging Population Should Benefit Multifocals the Most Table 4-2: Eyewear Use by Older Americans, 2008 (index) Boomers Drive Readers Market Kids’ Eyewear May Need More Than a Fun License Bespectacled Kids Perceived as Smarter Contacts Improve Self-Perception in Kids Company Ethics and Added Values Important to Consumers Global Consumers: Will Spend More on Ethical Brands Sustainability Initiatives Offer Myriad Possibilities And They Are Financially Viable Recessionary Slump in Travel Will Impact Travel Purchases Global Warming Means the Sun Will Shine Even Stronger Counterfeiting, a Dangerous Business A Never-ending BattleChapter 5: Innovation and Design Trends Choice Enables Constant Consumer Evolution of Me Room for More Than One Pair More than Function and More than Fashion
  10. 10. Classic Styles Return Bold and Rock & Roll Figure 5-1: Cinzia by Cinzia Designs Figure 5-2: Cazal by Eastern States Eyewear Figure 5-3: Corinne McCormack by Corinne McCormack, Inc Figure 5-4: Mariella Burani by Grant Italia A Return to Femininity Figure 5-5: Ete by Optylux Figure 5-6: Nathan Jenden by B. Base IDG Figure 5-7: Brendel by BBH Eyewear Figure 5-8: Jill Stuart by Eyewear Designs Limited International Flavors Figure 5-9: Jhane Barnes by Kenmark Group (Men) Figure 5-10: John Paul Gaultier by Fusion Eyewear (Men) Figure 5-11: Accessories by Rons by Accessories by Rons (Women’s) Figure 5-12: Lafont by Lafont Co. (Women’s) The Preppy Handbook Figure 5-13: Colors in Optics’ Vintage Sun Figure 5-14: Tourneau by Tura LP Figure 5-15: D&G by Luxottica Group Figure 5-16: Lacoste by Charmant USA Relaxed and Loose Figure 5-17: Randy Jackson by Zyloware Eyewear Figure 5-18: Hart Schaffner Marx by Signature Eyewear Figure 5-19: Dolce & Gabbana by Luxottica Group Figure 5-20: Solterra Designs by Zoom Eyeworks Logo a No Go Designers, and Others, Seek Opportunity in Eyewear Complementary Eyewear Category to Attract New Consumers Fashion, Sports, Footwear, Celebrity and More—Entering Eyewear Branded Readers Introduced Outside of Eyewear and Accessories Technological Innovation Spurs New Products Computer Use Causes Special Eye Issues Science and Technology Come to Eyewear Setting Sights on Nano-Technology Room For Low Tech Grassroots Development a Rich Source for Ideas Contact Innovation Ongoing, But Message Not HeardChapter 6: Marketing Outreach Opportunities for Marketers to Engage Loyal Consumers LensCrafters’ Campaign Pulls the Right Heart Strings Get Close to Your Core Consumer Re-enforce Brand Values with Appropriate Strategies and Tactics Integrate, Integrate, Integrate Bausch & Lomb’s Presbyopia Outreach Plan Price War in Eyewear’s Future?
  11. 11. Virtual Marketing Makes Most of Recession Dollars More People Cocooning and Online in Recession Couponing Coming Back Strong Through Internet Internet Main Place for Printable Coupons Vast Array of Coupon Sites Make Use of Alternative Medias Doesn’t Need to be Flashy, Practical Works Too Behavioral Targeting in Diverse Consumer Market Mobile Offering Sees Positive Response Study Shows Interest in Location/Time Based Mobile Coupons Product Placement Opportunities Abound Placement Not Limited to Television or Film Reliance on Sports Icons and Imagery Good Causes a Good Draw Luxottica Launches OneSight Appropriate and Authentic Celebrity Relationships Make Sure the License is a Good Fit Political Arena, the Next Big Thing? Away from Fashion and into Health and Beauty Customer Service Benefits Become Important Again Rental Therapy, not Retail Therapy Word-of-Mouth: Added-Value for Marketers and Consumers Does WOM Need the Human Touch? Personalization, Control, Choice and FlexibilityChapter 7: The Consumer Note on Simmons Market Research Bureau Consumer Data Prescription Eyewear Penetration Levels at 59% Figure 7-1: Penetration of Prescription Eyeglasses and Contact Lenses, 2003- 2008 (%) Wal-Mart Stealing Penetration Share Table 7-1: Retail Locations for Consumer Purchases of Eyeglasses and Contact Lenses, 2003-2008 (%) Consumer Demographics by Selected Retailer Optometrist Consumer Evokes White-Collar Boomer Table 7-2: Optometrist or Eye Doctor Shopper Demographic Characteristics, 2008 (index) Wal-Mart Shopper Suggests Price-Concerned Table 7-3: Wal-Mart Vision Center Shopper Demographic Characteristics, 2008 (index) Other Retailers Usage Strong Among Retirees Table 7-4: Other Retailers Shopper Demographic Characteristics, 2008 (index) LensCrafters’ Shopper Traits Similar to Optometry’s Table 7-5: LensCrafters Shopper Demographic Characteristics, 2008 (index) Prescription Eyeglasses: Changeable Tint on Upward Trend Table 7-6: Penetration of Prescription Eyeglasses, 2003-2008 (%) Purchase Trends Show Same
  12. 12. Table 7-7: Penetration of Prescription Eyeglasses (Bought in Past 12 Months),2003-2008 (%)Consumer Demographics by Eyeglass TypeNo Surprise—Bifocal Skews Toward RetireesTable 7-8: Bifocal User Demographic Characteristics, 2008 (index)Regular Eyeglass Users Hard at WorkTable 7-9: Regular Eyeglass User Demographic Characteristics, 2008 (index)Changeable Tint User Similar to and Different than Bifocal UserTable 7-10: Changeable Tint Users Demographic Characteristics, 2008 (index)Prescription Contacts: Disposable DominatesTable 7-11: Penetration of Prescription Contact Lenses, 2003-2008 (%)Hard Lenses on the Way OutTable 7-12: Penetration of Prescription Contact Lenses (Bought in Last 12Months), 2003-2008 (%)Consumer Demographics by Type of Contact UsedDisposable Users Skews Young ProfessionalTable 7-13: Disposable User Demographic Characteristics, 2008 (index)Soft Users Even YoungerTable 7-14: Soft User Demographic Characteristics, 2008 (index)Extended Wear Users Popped for Children in HouseholdTable 7-15: Extended Wear User Demographic Characteristics, 2008 (index)Slight Differences in Colored and Hard Lens UsersTable 7-16: Colored or Tinted User Demographic Characteristics, 2008 (index)Table 7-17: Gas Permeable/Hard Wearer Demographic Characteristics, 2008(index)Sunglasses: Women Slightly More InvolvedTable 7-18: Penetration of Men’s and Women’s Non-Prescription Sunglasses(Bought in Last 12 Months), 2004-2008 (%)Women Who Have Purchased Two Pairs in Past 12 Months Highest PenetrationTable 7-19: Penetration of Women’s Sunglasses, Number of Purchases in Last12 Months, 2004-2008 (%)Table 7-20: Consumer Penetration of Men’s Sunglasses, Number of Purchasesin Last 12 Months, 2004-2008 (%)Consumer Demographics of Sunglass UsersTable 7-21: Sunglass User Demographic Characteristics, Men and Women, 2008(index)Consumer Agreement with Select Attitudinal StatementsStyle a Motivating Factor, More so for WomenLack of Insurance an Issue for Hispanics and BlacksOne-Third Spending Less on EyewearEducation a Factor in Medical ProceduresTable 7-22: Consumer Agreement with Selected Attitudinal Statements, 2008 (%)Table 7-23: Top Demographic Characteristics of Consumers Who Agree with theStatement: Style Glasses Is As Important As Function, 2008 (index)Table 7-24: Top Demographic Characteristics of Consumers Who Agree with theStatement: My Insurance Limits Choices I Can Make, 2008 (index)
  13. 13. Table 7-25: Demographic Characteristics of Consumers Who Agree with the Statement: I am Buying Less Expensive Eyewear Because Of Economy, 2008 (index) Table 7-26: Demographic Characteristics of Consumers Who Agree with the Statement: Medical Innovations Are a Better Solution Than Glasses, 2008 (index)Appendix: Addresses of Selected MarketersAvailable immediately for Online Download athttp://www.marketresearch.com/product/display.asp?productid=2091871   US: 800.298.5699UK +44.207.256.3920Intl: +1.240.747.3093Fax: 240.747.3004 

×