Get more info on this report!Dinner Trends in the U.S. Foodservice MarketNovember 1, 2010Mired in what we’ve termed “entre...
Trended analysis of demographic dinner daypart expenditures, including 4-year      sales historical sales trends and spend...
Sales by daypart       Expansion plans       Menu diversity       Menu additions       Late night menu innovationCaliforni...
Analysis: Entrenched pessimism a very serious problem      Present Situation Index decreases as perceptions of job prospec...
Chapter 3: Industry Drivers, Trackers, and Sales TrendsRestaurant upturn hinges on strong household balance sheets       S...
Fresh fruit and vegetable prices stable    Cereals and bakery expected to rise 1% to 2%    OtherCommodities pricing analys...
Restaurant usage and usage frequencyOverviewGraph 4-10: Restaurant Usage in Last Month, by Restaurant Type, 2010Gender rul...
Graph 5-2: Dinner Daypart Sales: Limited-Service and Full-Service Restaurants, %Growth, 2005-2011      Terminology and sou...
Dinner meal spend: casual versus fine diningGraph 5-6: Dinner Meal Spend, Casual versus Fine Dining Restaurants,Selected D...
Urban, Suburban, Rural, 2010Restaurant selection: dinner menu item influencers      Gender holds a health surpriseGraph 7-...
Male Alcohol Indulgers versus Non-Indulgers, by HH income      Female Alcohol Indulgers versus Non-Indulgers, by HH income...
PricingDinner strategy       National & local promotions       Increased alcohol sales       Menu mix improvementTable 11-...
Grand Lux Cafe & RockSugar Pan Asian KitchenBakery operations2009-10 strategy       Restaurant growth       Guest satisfac...
Sales and guest check trendsDinner strategy       Marketing       Brand refresh       Chef certification       Red Lobster...
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Dinner Trends in the U.S. Foodservice Market

  1. 1. Get more info on this report!Dinner Trends in the U.S. Foodservice MarketNovember 1, 2010Mired in what we’ve termed “entrenched pessimism,” the U.S. consumer’s penchant forincreasing savings and reducing debt at a time when incomes have stagnated onlyserves to depress foodservice spending in the short run. For the dinner daypart, theramifications are dramatic: Packaged Facts estimates that dinner daypart restaurantsales dropped 4.6% to $174.4 billion in 2009, and we forecast a 2.8% drop in 2010.But during an era when consumers are viewed more than ever by their debt-to-incomeratios, we believe that a spending renaissance among consumers with stable householdbalance sheets may already be underway. At the dinner hour, we expect full-servicedinner to benefit from the return of the fiscally confident—more affluent consumers withstrong household balance sheets. We expect limited-service restaurants, on the otherhand, to face the prospect of modest trading up in restaurant choices while weaningextreme affordability customers from low-margin menu items intended to drive traffic butnot sales.By combining investment-grade industry analysis with key trend analysis, Dinner Trendsin the U.S. Foodservice Market not only helps foodservice industry participants addresschallenges unique to the dinner daypart but also helps participants contour theirstrategies to meet consumers’ evolving needs. By providing insight on the dinnergoer’sdecision-making process, this report provides direction on how and why the consumerdecides on a specific restaurant from which to obtain dinner, and how and why thatconsumer decides what to order from the menu. Selection factors are analyzedaccording to the following categories: convenience; dinner menu items; meal costthresholds; dine-in partner; and takeout partner; menu positioning and advertising;health positioning; and bundled offers.Key coverage includes but is not limited to: “Share of stomach” restaurant dinner sales analysis, which includes 5-year sales trends for the fast food/quick-service restaurant and full-service restaurant segments, with forecasts for 2010 and 2011. Guest traffic frequency analysis of leading dinner-centric restaurant brands, giving a directional perspective on current sales trends.
  2. 2. Trended analysis of demographic dinner daypart expenditures, including 4-year sales historical sales trends and spending according to key demographics, such as age, income, region, and race/ethnicity. Thorough psychographic analysis of Budgeters, Alcohol Indulgers and Healthy Eaters, key psychographic groups shaping the dinner daypart.The report also conducts trend analysis on key dinner-centric restaurant brands,including menu strategies and new menu item introductions, core users; snackingtendencies; food, diet and health attitudes; as well as trends sales metrics. We focus onrecession-driven responses and menu strategies taking the brands into 2011.Coverage extends to fast food/QSR, coffeehouse, smoothie shop, ice cream shop,family restaurant, casual restaurant, and fine dining restaurant segments; as well asprepared foods segments at convenience stores/gas stations and grocerystores/supermarkets.Table of ContentsChapter 1: Executive SummaryScope and Methodology ScopeMethodology Consumer survey methodologyMacroeconomic Analysis Fast factsIndustry drivers, trackers, and sales trends Fast factsConsumer outlook and restaurant tracker Fast factsShare of stomach: dinner sales analysis Fast factsDinner trends and competitive climateDinner restaurant selection analysisDinner menu selection analysisAlcohol Indulgers: usage, attitudes & behavior drilldrownBudgeters, Alcohol Indulgers & Healthy Eaters: usage, attitudes & behavior drilldrown Fast factsDinner on the Menu: Restaurant Brand AnalysisBrinker International IncChili’s Bar & GrillMenu updatesChili’s Consumer UniverseA middle-of-the-road range of food, health, and diet attitudesNegative momentumMaggiano’s Little ItalyDinner strategyMenu mix improvementBuffalo Wild Wings, Inc.
  3. 3. Sales by daypart Expansion plans Menu diversity Menu additions Late night menu innovationCalifornia Pizza KitchenMenu item innovation Small Cravings Tweaking wine strategyCalifornia Pizza Kitchen consumer universe Sales declines led by guest declinesThe Cheesecake Factory IncMenu and pricingOff-premises pushDinner strategy Menu price increases Category introductions Alcohol and dessert Promotional offersCheesecake Factory consumer universeGuest interest in dieting, youthful aspiration, and exerciseKeeping the guests comingDarden Restaurant GroupOlive GardenMenu pricingSales and guest check trendsDinner strategy: menu revitalizationOlive Garden consumer universeLongHorn SteakhouseMenu pricingDinner strategy: menu offerings/redesignLonghorn Steakhouse consumer universeMiddle-of-pack health/diet attitudes; a penchant for fast foodRed LobsterMenu pricingSales and guest check trendsBrand refreshRed Lobster consumer universeMorton’s Restaurant Group IncDaypart, food/beverage and boardroom salesDinner strategy: increasing wine salesBar 12-21 InitiativePummeling comes to an endChapter 2: Macroeconomic AnalysisMacroeconomic factors shaping restaurant salesOh, for a bit of confidence!
  4. 4. Analysis: Entrenched pessimism a very serious problem Present Situation Index decreases as perceptions of job prospects continue to darken Expectations Index weighed down by dimmer outlook on job prospectsUnemployment rate stagnates Some perspective: 7.7 million jobs still lostGraph 2-1: Unemployment Rate, Savings Rate and Consumer Confidence: 2007-2010By demographic, unemployment trends undergoing a shiftGraph 2-2: Unemployment Rate, Selected Demographics, 2007-2010 Disparity in unemployment rates by education level is reversing Application Less educated making a comebackGraph 2-3: Unemployment Rate, by Education Level, 2007-2010 Gender gap closes and young adults get a reprieveGraph 2-4: Unemployment Rate, by Age, 2007-2010We’ve become a nation of savers again Saving swipes almost $500 billion from the economy But household balance sheets are on the mend Decade in review: quite a debt party Bottom line: bad timingGraph 2-5: Consumer Income vs. Debt in Trillions, Quarterly Metrics, 2000-2010 Ratios for debt junkies Analysis Trend continues A healthier consumerGraph 2-6: Savings Rate & Debt Service Ratio, 2007-2010Unemployment and GPD forecast: expect recovery to take several years Forecast Pace of hiring to remain low Quite a dilemma: skills mismatch Slow employment rebound to coincide with a slow rebound in consumer spending Adjusted projectionsGraph 2-7: Unemployment and GDP Forecast, 2010-2012Stock & housing declines deflate household wealth; rebound to record 2006 levels along way off Three quarters of relative stasisGraph 2-8: Household Net Worth in Trillions, 2005-2010 Case-Shiller and FOMC housing pessimism Bottom line: recent growth, but weakening trends What will tomorrow bring? Summary equities analysis Bottom line analysisGraph 2-9: Wealth Effect: Wilshire 5000 and Case-Shiller Composite-20 Index: 2007-2010 Consumer prices too low?
  5. 5. Chapter 3: Industry Drivers, Trackers, and Sales TrendsRestaurant upturn hinges on strong household balance sheets Spending upturn to benefit casual restaurants; fast food/QSR may stagnate Analysis Supporting metricsTable 3-1: Restaurant Usage in Last Month,by Restaurant Type and Daypart, 2010 Tendency toward non-discretionary spending a recession rule But affluent may help drive growth in discretionary spend Analysis: credit card trendsPackaged Facts’ Consumer Restaurant Tracker: Gloomy Near-Term OutlookAt-home breakfast and dinner trending remains significant Moving forward: Saving & grocery spending trumps limited service and full- service restaurant spendGraph 3-1: Consumer Restaurant Tracker: Next 3 Months: A Top Line ViewFood services & drinking places sales trends February to June food services & drinking places monthly sales sequentially improve 2010 monthly foodservice growth outpaces year-earlier sales through August 2010 Catching up on food retail But August grocery sales growth closes gapGraph 3-2: Monthly Adjusted Sales, 12-Month % Change, Grocery Stores& Food Services & Drinking Places, 2009-2010Full-service restaurant growth outpaces limited-service growthGraph 3-3: Monthly Non-Adjusted Sales, 12-Month % Change, Grocery Stores, FoodServices& Drinking Places, Full-Service Restaurants and Limited-Service Eating Places, 2009-2010Thank God for FebruaryGraph 3-4: Monthly Adjusted Sales, Month-to-Month % Change,Grocery Stores and Food Services & Drinking Places, 2009-2010Restaurant Performance Index contracts for fourth straight monthGraph 3-5: Restaurant Performance Index, Monthly Metrics, 2006-2010 Same-store sales trends Customer traffic trends Going forwardFood at home maintains pricing edgeGraph 3-6: CPI: Food at Home vs. Food Away from Home, 2005-2010Graph 3-7: CPI: Food at Home vs. Food Away from Home, 2008-2010Food inflation forecast remains muted A series of downward revisions, with an away-from-home caveat Latest analysisConsumer food price trends Retail meat prices: beef and pork inflation a strong possibility Eggs and dairy: farm milk price increases to hit dairy sector
  6. 6. Fresh fruit and vegetable prices stable Cereals and bakery expected to rise 1% to 2% OtherCommodities pricing analysis Q2 1020 crude foodstuffs and feedstuffs decline wipes out Q1 2010 gain Finished consumer foods index also declines Intermediate foods and feeds ticks upwardChapter 4: Restaurant Usage & Outlook TrackerNote on reading chartsPackaged Facts’ Consumer Restaurant Tracker: at-home food spend trumps out-of-home spend February 2010 trend continues in June 2010Graph 4-1: Consumer Restaurant Tracker: Current Behavior: A Top Line View Looking ahead: Consumers more likely to save & spend on groceries than spend at restaurants An attempt to find a silver lining: saving and debt analysis But trickle-down spending may not land in restaurant cash registersGraph 4-2: Consumer Restaurant Tracker: Next 3 Months: A Top Line ViewDinner-at-home trend stronger than that for breakfast Cost differential and share of food budget weighs against dinnerTable 4-1: Restaurant Breakfast, Lunch & Dinner: Dinner Cost Burden Practical versus aspiration Demographic impactGraph 4-3: Consumer Restaurant Tracker: Present Behavior: Eating Dinner at Home Grocery store/supermarket prepared foods investment paying competitive dividends A growing threat driven by a confluence of events Serving two distinct populations A threat to both fast food and casual/fine diningGraph 4-4: Consumer Restaurant Tracker: Present Behavior: Eating Dinner at Home,Restaurant Dinner Users, by Restaurant Type Higher-income versus lower-income dinner users, by foodservice typeGraph 4-5: Consumer Restaurant Tracker: Present Behavior: Eating Dinner at Home,Restaurant Dinner Users, by Restaurant Type, HH Income SplitsPlanned foodservice spending Fast food picture appears grimGraph 4-6: Consumer Restaurant Tracker: Future Behavior: Fast Food RestaurantSpending Intended full-service spend lacks promiseGraph 4-7: Consumer Restaurant Tracker: Future Behavior: Full-Service RestaurantSpending Intention to save money remains highGraph 4-8: Consumer Restaurant Tracker: Future Behavior: Saving MoneyCoffeehouse & smoothie shop users lead planned foodservice dinner spendingGraph 4-9: Consumer Restaurant Tracker: Future Behavior: Restaurant Spending,by Restaurant Dinner Type
  7. 7. Restaurant usage and usage frequencyOverviewGraph 4-10: Restaurant Usage in Last Month, by Restaurant Type, 2010Gender rulesTable 4-2: Mean Restaurant Usage in Last Month, by Restaurant Type, 2010, byGenderGraph 4-11: Restaurant Usage in Last Month, by Restaurant Type, 2010, by Gender18-34s drive guest countsTable 4-3: Mean Restaurant Usage in Last Month, by Restaurant Type, 2010, by Age And 18-34s exhibit higher usage Key smoothie shop and street stand usersGraph 4-12: Restaurant Usage in Last Month, by Restaurant Type, 2010, by AgeHH incomeTable 4-4: Mean Restaurant Usage in Last Month, by Restaurant Type, 2010,by HH IncomeGraph 4-13: Restaurant Usage in Last Month, by Restaurant Type, 2010, by HH IncomeEmployment statusEmployment status: having a job pays the bills but also fits restaurant lifestyleTable 4-5: Mean Restaurant Usage in Last Month, by Restaurant Type, 2010,by Employment Status Full-time workers and students also compare favorably regarding overall usageGraph 4-14: Restaurant Usage in Last Month, by Restaurant Type, 2010, byEmployment StatusRestaurant dinner useDinner runs the showGraph 4-15: Day Part Usage on Last Visit, 2010Full-service a dinner strongholdGraph 4-16: Restaurant Usage in Last Month for Dinner, 2010Convenient foodservice solutions create gender differencesGraph 4-17: Restaurant Usage in Last Month for Dinner, 2010, by GenderQuick pick-up and grab-and-go options have youthful appealGraph 4-18: Restaurant Usage in Last Month for Dinner, 2010, by Age HH income validates importance of disposable income to dinner choicesGraph 4-19: Restaurant Usage in Last Month for Dinner, 2010, by HH Income Employment status casts unique usage shadowGraph 4-20: Restaurant Usage in Last Month for Dinner, 2010, by Employment StatusChapter 5: Share of Stomach: Sales AnalysisMarket size and overview A daypart in decline Near-term challengesDinner daypart sales peak in 2007, dip through 2010 Full-service restaurant dinner takes it on the chin; growth possible Limited-service dinner sales to fall in 2010 Rough going aheadGraph 5-1: Dinner Daypart Sales: Limited-Service and Full-Service Restaurants, 2005-2011
  8. 8. Graph 5-2: Dinner Daypart Sales: Limited-Service and Full-Service Restaurants, %Growth, 2005-2011 Terminology and sourcing noteRestaurant dinner a significant factor in HH food spendGraph 5-3: Food at Home versus Food Away from Home Daypart SpendRestaurants sales trends by daypartConsumer food expenditure trends suggest migration to food at home spendTable 5-1: Consumer Food Expenditures, 2005-2008Dinner share of restaurant spend remains stableTable 5-2: Meals Away From Home Expenditures, by Daypart, 2005-2008Spending on dinner away from home, by restaurant segmentTable 5-3: Dinner Expenditures: Selected Metrics & Fast Food, Full-Service, VendingMachines Cafeteria Spend, 2005-2008Dinner restaurant expenditures lowest in Midwest Northeast a full-service spend strongholdTable 5-4: Dinner Expenditures: Selected Metrics & Fast Food, Full-Service, VendingMachines and Cafeteria Spend, by RegionDinner out takes more out of younger consumers’ pockets Full-service trendTable 5-6: Dinner Expenditures: Selected Metrics & Fast Food, Full-Service, VendingMachines and Cafeteria Spend, by AgeSpending on dinner away from home, by incomeShare of spend versus absolute spendTable 5-7: Dinner Expenditures: Selected Metrics & Fast Food, Full-Service, VendingMachines and Cafeteria Spend, by IncomeDinner share of wallet highest among Hispanics Full-service versus limited-service spending trendsTable 5-8: Dinner Expenditures: Selected Metrics & Fast Food, Full-Service, VendingMachines and Cafeteria Spend, by Race/EthnicityGuest Traffic AnalysisDaypart traffic growth saved by breakfastFrequency counts: definition Occasional users dominate casual restaurant guest traffic patterns Overall guest traffic declines among establishments where occasional use dips Outback Steakhouse and Red LobsterTable 5-9: Guest Traffic: Casual Restaurants, Selected Dinner Players, 2008-2010 Little Caesar’s engaged use rises while rivals falterTable 5-10: Guest Traffic: Limited-Service Pizza Restaurants,Selected Dinner Players, 2008-2010Daypart meal spend analysisDinner meal spend leads all dayparts—at all restaurant typesGraph 5-4: Consumer Restaurant Meal Spend, by Daypart and Restaurant Type, 2010Dinner meal spend, family versus casual restaurants 35-44s and married respondents key spendersGraph 5-5: Dinner Meal Spend, Family versus Casual Restaurants, SelectedDemographics
  9. 9. Dinner meal spend: casual versus fine diningGraph 5-6: Dinner Meal Spend, Casual versus Fine Dining Restaurants,Selected DemographicsChapter 6: Dinner Trends and Competitive ClimateConsumers remain gun shy about restaurant dinnerTales from the blogosphere Online advice to help consumers stay out of restaurantsPrepared foods flex muscleAt-home dinner satisfactionThe downscaling of upscale food retail Whole Foods injects brand with price/value messageThe upscaling of traditional food retail Aiming squarely at restaurants Setting price according to restaurant segment counterpart Even social congregationWhole Foods prepared foods store audit and observations 12 restaurant/food kiosk options in one supermarket?Convenience and price hold keys to competing with dinner at homeConvenience trends Drive thru and curbside pick-up Technology Chili’s pay-at-the table Upscale Next Restaurant leverages website Hand-held devices the mainstream wave of the future Pay with your smartphoneRestaurant Innovations - Value PricingFast Food and value pricingCasual dining and value pricingFine dining and value pricingChapter 7: Dinner Restaurant Selection AnalysisNote on reading chartsDinner restaurant selection influencersGraph 7-1: Dinner Restaurant Selection Influencers, 2010Restaurant selection: convenience influencers Gender: routine and work play rolesGraph 7-2: Restaurant Selection: Dinner Convenience Influencers, by Gender, 2010 Age: in deference to convenienceGraph 7-3: Restaurant Selection: Dinner Convenience Influencers, by Age, 2010 HH income and routineGraph 7-4: Restaurant Selection: Dinner Convenience Influencers, by HH Income, 2010 Employment status and studentsGraph 7-5: Restaurant Selection: Dinner Convenience Influencers,by Employment Status, 2010 Urban, Suburban, or Rural locationGraph 7-6: Restaurant Selection: Dinner Convenience Influencers,
  10. 10. Urban, Suburban, Rural, 2010Restaurant selection: dinner menu item influencers Gender holds a health surpriseGraph 7-7: Restaurant Selection: Dinner Menu Influencers, by Gender, 2010 Age and small portion questionGraph 7-8: Restaurant Selection: Dinner Menu Influencers, by Age, 2010 HH incomeGraph 7-9: Restaurant Selection: Dinner Menu Influencers, by HH Income, 2010 Employment status - small portions to save on costGraph 7-10: Restaurant Selection: Dinner Menu Influencers, by Employment Status,2010Restaurant selection: dinner cost threshold influencers Age and bundled mealsGraph 7-11: Restaurant Selection: Dinner Cost Threshold Influencers, by Age, 2010 HH income - meals under $3Graph 7-12: Restaurant Selection: Dinner Cost Threshold Influencers, by HH Income,2010 Employment status - thrifty studentsGraph 7-13: Restaurant Selection: Dinner Cost Threshold Influencers,by Employment Status, 2010Restaurant selection: dinner dine-in partner influencers AgeGraph 7-14: Restaurant Selection: Dinner Dine-in Partner Influencers, by Age, 2010 HH incomeGraph 7-15: Restaurant Selection: Dinner Dine-in Partner Influencers, by Income, 2010Restaurant selection: dinner takeout partner influencers HH incomeGraph 7-16: Restaurant Selection: Dinner Takeout Partner Influencers, by Income, 2010Chapter 8: Dinner Menu Selection AnalysisNote on reading chartsDinner menu selection influencersGraph 8-1: Dinner Menu Selection Influencers, 2010 Healthful menu positioning and bundles attract youthGraph 8-2: Dinner Menu Selection Influencers, by Age, 2010 HH incomeGraph 8-3: Dinner Menu Selection Influencers, by HH Income, 2010 Employment statusGraph 8-4: Dinner Menu Selection Influencers, by Employment Status, 2010 Urban, suburban, or rural locationGraph 8-5: Dinner Menu Selection Influencers, by Rural/Urban/Suburban, 2010Chapter 9: Alcohol Indulgers: Usage, Attitudes & Behavior DrilldrownAlcohol IndulgersOverviewNote on trending featureCasual and fine dining dinner usage and spend, by gender and HH income
  11. 11. Male Alcohol Indulgers versus Non-Indulgers, by HH income Female Alcohol Indulgers versus Non-Indulgers, by HH incomeTable 9-1: Alcohol Indulgers: Casual and Fine Dining Dinner Use and Spend, byGender & HH IncomeCasual and fine dining dinner usage and spend, by ageTable 9-2: Alcohol Indulgers: Casual and Fine Dining Dinner Use and Spend, by AgeMenu selection influencers among female Alcohol Indulgers, by HH incomeTable 9-3: Female Alcohol Indulgers: Menu Selection Influencers, by HH IncomeMenu selection influencers among female Alcohol Indulgers, by HH incomeTable 9-4: Male Alcohol Indulgers: Menu Selection Influencers, by HH IncomeMenu selection influencers among Alcohol Indulgers, by ageTable 9-5: Alcohol Indulgers: Menu Selection Influencers, by AgeChapter 10: Budgeters, Alcohol Indulgers & Healthy Eaters: Usage, Attitudes &Behavior DrilldrownMeet the Psychographic GroupsNote on trending featureRestaurant selection factors Overview Psychographic analysisTable 10-1: Restaurant Selection Factors: Psychographic Groups, Selected ResponsesMenu selection factors Overview Psychographic analysisTable 10-2: Menu Selection Factors: Psychographic Groups, Selected ResponsesAverage dinner meal spendTable 10-3: Mean Dinner Spend, Per Restaurant Type, Psychographic GroupsChapter 11: Dinner on the Menu: Restaurant Brand AnalysisBrinker International IncCompany growth strategy Franchising/joint ventures International expansion MarketingChili’s Bar & Grill restaurant operations On the menu Entrée pricingChili’s dinner strategy Menu updates Negative momentum Internet initiatives Chili’s Consumer UniverseTable 11-1: Chili’s Users: Selected Demographics A middle-of-the-road range of food, health, and diet attitudesTable 11-2: Chili’s Users: Food, Health and Diet AttitudesMaggiano’s Little Italy restaurant operations On the menu
  12. 12. PricingDinner strategy National & local promotions Increased alcohol sales Menu mix improvementTable 11-3: Brinker International, Selected Metrics, 2007-2009Table 11-4: Brinker International, Selected Quarterly Metrics, 2009-2010Buffalo Wild Wings, Inc. Layout, clientele, service and pricingRestaurant operations Sales by daypart2009-10 strategy Expansion plans Marketing/promotionsDinner & late night strategy Menu diversity Menu additions Late night menu innovationPositive sale momentum tapersTable 11-5: Buffalo Wild Wings, Selected Metrics, 2007-2009Table 11-6: Buffalo Wild Wings, Selected Quarterly Metrics, 2009-2010California Pizza Kitchen Pizza, of course Limited-service innovationRestaurant operationsLicensing and franchising operations2009-10 strategy Thank You Card affects sales Store expansion Takeout and delivery options2010 Dinner strategyMenu item innovation Small Cravings Tweaking wine strategyCalifornia Pizza Kitchen consumer universeTable 11-7: California Pizza Kitchen Users: Selected Demographics Users inclined to hold active interest in personal health and dietTable 11-8: California Pizza Kitchen Users: Health and Food AttitudesSales declines led by guest declinesTable 11-9: California Pizza Kitchen, Selected Metrics, 2007-09A silver liningTable 11-10: California Pizza Kitchen, Selected Quarterly Metrics, 2009-10The Cheesecake Factory IncRestaurant operations Menu and pricing Off-premises push
  13. 13. Grand Lux Cafe & RockSugar Pan Asian KitchenBakery operations2009-10 strategy Restaurant growth Guest satisfaction Marketing effortsDinner strategy Menu price increases Category introductions Alcohol and dessert Promotional offers Cheesecake Factory consumer universeTable 11-11: Cheesecake Factory Users: Selected DemographicsTable 11-12: Cheesecake Factory Users: Health and Food AttitudesKeeping the guests comingTable 11-13: Cheesecake Factory, Selected Metrics, 2007-2009Headed in the right directionTable 11-14: Cheesecake Factory, Selected Quarterly Metrics, 2009-2010Darden Restaurant GroupOlive Garden overview & operations Menu pricing Sales and guest check trends2009-10 strategy Marketing Restaurant expansionDinner strategy Menu revitalization Wine tasting service Olive Garden consumer universeTable 11-15: Olive Garden Users: Selected Demographics A middle-of-the-road consumer perspective on food, diet and healthTable 11-16: Olive Garden Users: Food AttitudesLongHorn Steakhouse overview & operations Menu pricing Sales and guest check trends2009-10 strategy Restaurant redesignDinner strategy Menu offerings/redesign MarketingLonghorn Steakhouse Consumer UniverseTable 11-17: Longhorn Steakhouse Users: Selected Demographics Middle-of-pack health/diet attitudes; a penchant for fast foodTable 11-18: Longhorn Steakhouse Users: Food AttitudesRed Lobster overview & operations Menu pricing
  14. 14. Sales and guest check trendsDinner strategy Marketing Brand refresh Chef certification Red Lobster consumer universeTable 11-19: Red Lobster Users: Selected Demographics Peas in a podTable 11-20: Red Lobster Users: Food AttitudesHistory: Olive Garden sales lead those at Longhorn Steakhouse and Red LobsterTable 11-21: Darden Restaurant Group, Selected Metrics, 2007-2009But Longhorn emerges as bright spotTable 11-22: Darden Restaurant Group, Selected Quarterly Metrics, 2009-2010Morton’s Restaurant Group IncRestaurant operations Daypart, food/beverage and boardroom sales2009-10 strategy Business relationships Incremental growthDinner Strategy Increasing wine sales Bar 12-21 InitiativePummeled in 2009Table 11-23: Morton’s, Selected Metrics, 2007-2009Did you hear that? A sigh of relief!Table 11-24: Darden Restaurant Group, Selected Quarterly Metrics, 2009-2010Available immediately for Online Download athttp://www.marketresearch.com/product/display.asp?productid=2756366US: 800.298.5699UK +44.207.256.3920Intl: +1.240.747.3093Fax: 240.747.3004

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