Lorraine Thompson

Greater New York City Area United States

Copy Director at Camuto Group

Advertising / Marketing / PR

Direct content marketing strategy for a portfolio of fashion brands that include Vince Camuto, Mercedes Castillo and Louise et Cie. Love collaborating with our brands' creative directors, designers, merchandisers and ecommerce teams to create editorial content and performance copy for domestic and international markets. Delighted to lead a high-volume content team that produces a wide range of content tools: B2C editorial, email marketing, social, PR, display and traditional advertising, web content, CRM tools, direct mail, in-store signage and collateral; B2B educational and training content. I am also principal at marketcopywriter.com, a NYC metro area content marketing servic...