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The truth about
professional
speaking:
7 things most doctors get wrong
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Hinweis der Redaktion

  1. We have an inequity problem
  2. Since late 1990s > 45% med students In 2017, > 50% med students, but… 38% of medical school faculty 21% of full professors ~ 15% of medical school deans / department chairs/ healthcare CEOs 7% of journal EICs
  3. I can’t get paid to speak. Or don’t want money for speaking. But you do! Money may not be your primary motivator, but if we’re looking from the view of business of speaking or business of academic success - If not directly, then indirectly. For example. You’re a well known and highly sought after speaker – as a result your institution gives you the time and financial support to travel such that you break even. You’re doing great! Many doctors take a pay cut and actually work MORE hours in prep and time away from home in order to speak. 2 – You’re a well known and hjighly sought after speaker. As a result, you get a promotion/tenure/leadership role (and the pay that comes with that advancement) 3 – As a result, your website is overflowing with social proof of your expertise, and your private practice is booming. 4. They don’t pay TED speakers. But people speak for TED. Yes, to share ideas they feel passionately about. And also that are linked to their work. Which rolls back to their future marketability etc. 5. As a result, you are offered opportunities that are linked to income (publisher, media appearances, etc) 6. As a result, you now charge 5 figure speaking fees, which you either put in the bank as extra income or you use to buy out of other duties (effectively part time, but no pay cut) so you can do what you love and what you’re good at doing! 7. As a result, you have an online course or a live retreat or a monetized youtube/podcast channel
  4. I can’t get paid to speak. Or don’t want money for speaking. But you do! Money may not be your primary motivator, but if we’re looking from the view of business of speaking or business of academic success - If not directly, then indirectly. For example. You’re a well known and highly sought after speaker – as a result your institution gives you the time and financial support to travel such that you break even. You’re doing great! Many doctors take a pay cut and actually work MORE hours in prep and time away from home in order to speak. 2 – You’re a well known and hjighly sought after speaker. As a result, you get a promotion/tenure/leadership role (and the pay that comes with that advancement) 3 – As a result, your website is overflowing with social proof of your expertise, and your private practice is booming. 4. They don’t pay TED speakers. But people speak for TED. Yes, to share ideas they feel passionately about. And also that are linked to their work. Which rolls back to their future marketability etc. 5. As a result, you are offered opportunities that are linked to income (publisher, media appearances, etc) 6. As a result, you now charge 5 figure speaking fees, which you either put in the bank as extra income or you use to buy out of other duties (effectively part time, but no pay cut) so you can do what you love and what you’re good at doing! 7. As a result, you have an online course or a live retreat or a monetized youtube/podcast channel
  5. Status quo; how you talk about and position yourself. Do you people know you want to speak and like to speak? Is it on your bio/website?
  6. Social media in healthcare vs use online platforms like social media to recruit best and brightest trainees and faculty
  7. People get so focused on what to deliver that they forget WHY they are speaking. WHY is incredibly important and overlooked. In school, we’re taught about informative vs persuasive writing – but speaking should never be informative. It should be a gift
  8. People get so focused on what to deliver that they forget WHY they are speaking. WHY is incredibly important and overlooked. In school, we’re taught about informative vs persuasive writing – but speaking should never be informative. It should be a gift
  9. People get so focused on what to deliver that they forget WHY they are speaking. WHY is incredibly important and overlooked. In school, we’re taught about informative vs persuasive writing – but speaking should never be informative. It should be a gift
  10. Huge misconception. Speakers – especially new speakers – think their job is to show everyone how much they know. Pack in all the knowledge and expertise. But this is coming from a place of insecurity and scarcity of success. It’s your priviledge and obligation to be selective about what you present. You know people can only take 2-3 key messages It’s not your job to know everything, or even to present everything you know. Your job is to curate something meaningful and convey it in a memorable way. So, how to handle this? Two parts - the first is how to actually handle it. Lots of tips for managing the microphone and the monopolizers, and you can use anhy number of them. More important is to mangae yourself and be confident in the scope of your talk. I find it is easiest to agree that there’s lots of interesting science in this area, and move on. If you don’t know the answer, that’s OK.
  11. Not about ums and ahs. About powerful introductions, a clear throughline (plot), consistent engagement, and call to action with your closing. People enjoy authenticity and a little less polish. Of course, be prepared. But if you’ve got this down cold and you’re still not getting rave reviews, you need to up your game in these other areas. Powerful introduction Strong throughline Engagement hooks Call to action
  12. Not about ums and ahs. About powerful introductions, a clear throughline (plot), consistent engagement, and call to action with your closing. People enjoy authenticity and a little less polish. Of course, be prepared. But if you’ve got this down cold and you’re still not getting rave reviews, you need to up your game in these other areas. Powerful introduction Strong throughline Engagement hooks Call to action
  13. Not about ums and ahs. About powerful introductions, a clear throughline (plot), consistent engagement, and call to action with your closing. People enjoy authenticity and a little less polish. Of course, be prepared. But if you’ve got this down cold and you’re still not getting rave reviews, you need to up your game in these other areas. Powerful introduction Strong throughline Engagement hooks Call to action
  14. Not about ums and ahs. About powerful introductions, a clear throughline (plot), consistent engagement, and call to action with your closing. People enjoy authenticity and a little less polish. Of course, be prepared. But if you’ve got this down cold and you’re still not getting rave reviews, you need to up your game in these other areas. Powerful introduction Strong throughline Engagement hooks Call to action
  15. Not about ums and ahs. About powerful introductions, a clear throughline (plot), consistent engagement, and call to action with your closing. People enjoy authenticity and a little less polish. Of course, be prepared. But if you’ve got this down cold and you’re still not getting rave reviews, you need to up your game in these other areas. Powerful introduction Strong throughline Engagement hooks Call to action
  16. Huge misconception. Speakers – especially new speakers – think their job is to show everyone how much they know. Pack in all the knowledge and expertise. But this is coming from a place of insecurity and scarcity of success. When you take the stage, the presentation is actually not about you at all. Even if it is actually about you, it’s not about you. Its about what you can give, what others can learn and take away. My purpose here today is to inform you, yes, but more to give you a fresh perspective and a different way of looking at speaking. If you dreaded it, I hope you’ll see it as an opportunity for advancement that is worth working on. If you love it, I hope you have eyes opened to the vast ways you can leverage this skill in your career. Because being here today is not about me at all. It’s about you, leaving this room and going to the bigger meeting with renewed professional enthusiasm and the tools you need to change not only the face of surgery on the cover of
  17. Huge misconception. Speakers – especially new speakers – think their job is to show everyone how much they know. Pack in all the knowledge and expertise. But this is coming from a place of insecurity and scarcity of success. When you take the stage, the presentation is actually not about you at all. Even if it is actually about you, it’s not about you. Its about what you can give, what others can learn and take away. My purpose here today is to inform you, yes, but more to give you a fresh perspective and a different way of looking at speaking. If you dreaded it, I hope you’ll see it as an opportunity for advancement that is worth working on. If you love it, I hope you have eyes opened to the vast ways you can leverage this skill in your career. Because being here today is not about me at all. It’s about you, leaving this room and going to the bigger meeting with renewed professional enthusiasm and the tools you need to change not only the face of surgery on the cover of