Dave Gardner

Buffalo, New York United States

Proprietor

Advertising / Marketing / PR

Throughout the course of my career one thing has remained a constant and that is vigorous observation. I routinely look around and evaluate things from as objective of a view as I am able to. This provides clarity and belief in the task at hand and in turn allows me to proceed without reservation. It is often the lack of attention to this that places a leader in an awkward position where they are not prepared and operate re-actively. It was not the lack of time, will or need but rather the ability of so many of us to save the best excuses for ourselves. There was always something else to do. While indeed there is always something else to do, the need to stop and look objectively befor...