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Comms School #2: Blogging 102

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19 March, 6:30pm GMT

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Comms School #2: Blogging 102

  1. 1. Comms School Webinar #2 🔴 Blogging 102: Building a blog and making writing a habit 
 Marcel Klebba
 Stephen Waddington March 17, 2019 #CommsSchool 💬 👬👫👭 ✏'
  2. 2. Build community, create content, get ahead March 17, 2019 2 Comms School is all about helping students – and everyone else – to take advantage of existing digital platform and benefit from it in their careers. #CommsSchool 💬 👬👫👭 ✏'
  3. 3. Your presenters Marcel Klebba
 
 
 Account executive, Metia
 University of Westminster PR graduate
 Vuelio’s Top 10 PR blogger 2019
 Vuelio’s UK best PR blogger 2017
 
 marcelkl.co.uk
 @marcelkl Stephen Waddington 
 
 
 Managing director, Metia
 Professor, Newcastle University
 Vuelio’s Top 10 PR blogger 2019
 Books including: #BrandAnarchy and #BrandVandals
 
 wadds.co.uk
 @wadds March 17, 2019 3
  4. 4. March 17, 2019 4 #CommsSchool
  5. 5. Last session’s homework •  Identify blogs that you admire •  Write a #CommsSchool welcome post and share it on LinkedIn or Medium •  Share with@wadds @marcelkl on Twitter or in the Facebook community •  We’ll feature some examples during the next webinar •  Contact us if you’ve any questions. March 17, 2019 5 #CommsSchool 💬 👬👫👭 ✏'
  6. 6. Jessica Pardoe March 17, 2019 6
  7. 7. Rachel Gordon March 17, 2019 7
  8. 8. Yana Miladinova March 17, 2019 8
  9. 9. Niuma Ugail March 17, 2019 9
  10. 10. Lucy Hayball March 19, 2019 10
  11. 11. India Minton-Baker March 17, 2019 11
  12. 12. How do I start a blog? March 17, 2019 12 #CommsSchool 💬 👬👫👭 ✏'
  13. 13. Use a platform: LinkedIn or Medium March 17, 2019 13
  14. 14. Writing for LinkedIn March 17, 2019 14
  15. 15. Publishing on LinkedIn March 17, 2019 15
  16. 16. Create a WordPress.com account March 17, 2019 16
  17. 17. Naming your site March 17, 2019 17
  18. 18. Selecting your URL March 17, 2019 18
  19. 19. Picking a WordPress plan March 17, 2019 19
  20. 20. Navigating the WordPress content management system (CMS) March 17, 2019 20
  21. 21. Follow the WordPress to-do list March 17, 2019 21
  22. 22. Add a header image 22 March 17, 2019
  23. 23. Select a theme 23 March 17, 2019
  24. 24. Create pages 24 March 17, 2019
  25. 25. About Comms School 25 March 17, 2019
  26. 26. Start blogging 26 March 17, 2019
  27. 27. Draft your first blog post 27 March 17, 2019
  28. 28. Using the editor 28 March 17, 2019
  29. 29. Build a menu 29 March 17, 2019
  30. 30. Go live March 17, 2019
  31. 31. Go live March 17, 2019
  32. 32. Make writing a habit March 17, 2019 32 #CommsSchool 💬 👬👫👭 ✏'
  33. 33. Routine •  Find your routine •  Find the environment that works for you. Public v private space •  What’s your soundtrack? Quiet vs writing music* March 17, 2019 33 #CommsSchool 💬 👬👫👭 ✏' *bit.ly/MKwriting
  34. 34. Scheduling time •  Schedule time for writing •  Make it achievable •  Stick to it •  Turn the notifications off, don’t look at social media March 17, 2019 34 #CommsSchool 💬 👬👫👭 ✏'
  35. 35. Writing •  Start with a plan… •  …or just start writing – trial and error method will get you there •  Find your flow •  Nike’s got it right – just do it. Don’t overthink it, start writing March 17, 2019 35 #CommsSchool 💬 👬👫👭 ✏'
  36. 36. March 17, 2019 36 Questions? #CommsSchool 💬 👬👫👭 ✏'
  37. 37. This week’s homework •  If you've no blog set up yet, do so with the guidelines we’ve shared during today’s session •  If you already have a blog, create a post about your writing routine •  Share with@wadds @marcelkl on Twitter or in the Facebook community •  We’ll feature some examples during the next webinar •  Contact us if you’ve any questions. March 17, 2019 37 #CommsSchool 💬 👬👫👭 ✏'
  38. 38. Next time… March 17, 2019 38 🔴 Social presence and personal branding online Tips on how to make a standout social media profile that will help landing a top role
 Join Stephen Waddington and Marcel for Facebook Live webinar in the Comms School Facebook community on 2 April 2019, 6:30pm BST. Remember to bring your homework! @wadds | @marcelkl | #CommsSchool #CommsSchool 💬 👬👫👭 ✏'
  39. 39. March 17, 2019 39

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