https://www.mailjet.com/blog/news/defining-successful-email-strategy/ Whether you’re just starting with email marketing, or you are rethinking your strategy, it may seem like the list of things you need to think about is never ending. Where do you start? We feel you. At Mailjet, we know very well how difficult it is to define an email strategy, and the amount of hard work that it requires to stick to it. No need to panic, we are here for you! And we’ll guide you through the steps you need to undertake to ensure your email marketing strategy will be successful. Ready to kick-start your email strategy? Let’s go!

1. How To Define A
Successful Email
Strategy

2. Steps To Define Your Email
Strategy
01 Build And Grow Your Contact
List
02
03
Define Your Goals
Plan Your Campaigns
04 Design Engaging, Responsive
Emails
05
06
Make Emailing Relevant
Get Some Feedback

3. 1
Build And Grow Your Contact List

4. 01 Build And Grow Your Contact List
The first step you need to take to start defining
your email strategy is building and growing a
contact list. The most important thing is that you
grow your customer base organically. The best
place to start this is your website, as those
visiting it and your blog will already have an
interest in what you offer.

5. 2
Define Your Goals

6. 02 Define Your Goals
Email is nothing without a clear strategy. So, before
you start designing and sending an email
campaign, you need to define why you’re sending
it. Always ask yourself what you want to achieve
with a specific email, and then find the appropriate
way to assess whether you’ve achieved your goals.
Keep in mind that success will have a different
meaning in each of your emails.

7. Want to find out more on how you can
define a successful email strategy?
Visit the full blog post:
How To Define A Successful Email Strategy

8. 3
Plan Your Campaigns

9. 03 Plan Your Campaigns
The third step is to think about what you need to
include in the campaigns you send out. Although
some of the content is highly customizable and
depends on your goals, there are elements that always
need to be included in the emails you send out. These
are: a subject line, a from name, a preheader and a call
to action. Keep in mind, that these elements can make
the difference between someone opening your
message or moving it to trash.

10. 4
Design Engaging, Responsive Emails

11. 04 Design Engaging, Responsive Emails
There is a number of things you need to consider when
designing your email campaigns, as nowadays there is
high demand for diverse and engaging visual material.
Your emails need to be responsive to ensure they can
be visualized easily on all devices and images and text
shouldn’t impact your deliverability. You should also
learn how to use user psychology to your advantage,
and you shouldn’t forget to always test your
campaigns before sending, to ensure that everything
is optimised.

12. Want to find out more on how you can
define a successful email strategy?
Visit the full blog post:
How To Define A Successful Email Strategy

13. 5
Make Emailing Relevant

14. 05 Make Emailing Relevant
To ensure your email strategy is a su chess, you need
to create unique messages that really address your
customers’ needs, and send them the email at the
right time. Segmentation, personalization and
automation are all amazing tools that help making
emails relevant.

15. 6
Get Some Feedback

16. 06 Make Emailing Relevant
The last step in setting your email strategy is finding
out how successful your campaigns have been, and
learning from it. To do this, you can collect customer
feedback to find out exactly what they like and where
you could improve, or you can use tools such as A/B
testing and campaign performance comparison.

17. Enjoyed our How To Define A Successful Email Strategy
blog post?
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The Ultimate Guide To Define Your Email Strategy