59th Mahindra Great Escape concludes successfully in Panvel, near Mumbai


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The New Season of Mahindra Great Escape receives an enthusiastic participation

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59th Mahindra Great Escape concludes successfully in Panvel, near Mumbai

  1. 1. 59th Mahindra Great Escape concludes successfully in Panvel, near Mumbai The New Season of Mahindra Great Escape receives an enthusiastic participation July 25, 2010, Mumbai: The 59th edition of the Mahindra Great Escape, one of India‟s most loved off- roading adventures, concluded successfully in Panvel, near Mumbai with over 70 vehicles from the Mahindra stable manoeuvring the challenging route. Mahindra customers from Mumbai and neighbouring areas participated in the rally. The Panvel event received an overwhelming response from offroading enthusiasts. The rally was flagged off by Mr. Rajan Wadhera, Chief Executive, Technology Product Development & Sourcing, Mahindra & Mahindra Ltd at 10:00 am from Panoramic Resort on the Mumbai-Goa Road, near Karnala Bird Sanctuary in Panvel district. Iconic Mahindra SUVs including the Scorpio, Bolero, Getaway, Legend, Major and Classic negotiated an arduous, undulating route of over 60 km to reach the finish point. “We are delighted to have chosen Panvel, near Mumbai, as the venue for the 59th edition of the Mahindra Great Escape. The scenic yet challenging route was an off roader‟s delight and gave Mahindra customers an idea of the tough and enduring nature of Mahindra vehicles. The adrenaline rush was palpable and the atmosphere was absolutely charged up. Infact, for the first time there were live tweets by participants on the Mahindra Great Escape, thereby adding up to the overall excitement. We plan to return with another fun-filled edition of the Great Escape, shortly,” said Mr. Vivek Nayer, Senior Vice President, Marketing, Automotive Sector, Mahindra & Mahindra Ltd.
  2. 2. This edition of the Mahindra Great Escape was conducted in association with JK Tyres, Bosch and Servo Lubricants. The Mahindra Great Escape route was chalked out by the Mahindra team, while the „With You Hamesha‟ service team ensured that participants could enjoy the rally unhindered. Mahindra Great Escape – a customer-centric initiative from Mahindra Initiated in 1996, the Mahindra Great Escape is a non-competitive, off-road rally to encourage Mahindra customers to test the strength of their vehicles on terrain other than tarmac. Mahindra vehicles are tough and rugged and are known for their reliable nature. The Great Escape serves as a platform to highlight this incredible ability and experience the thrills of 4x4 adventures. Through the years, the Great Escape has acquired a reputation as one of India‟s premier off-roading events with each edition seeing eager participation from die-hard Mahindra fans and customers alike. From the hills of Coorg and the tea estates of Munnar to the undulating sand dunes of Mandawa in Rajasthan, the Great Escape has blazed a unique trail across the length and breadth of India. The Mahindra Great Escape was recently held in Chandigarh, Hyderabad, Munnar in Kerala, Coorg in Karnataka, Goa and also at Shahpur near Mumbai. About The Mahindra Group Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $7.1 billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, tourism, infrastructure development, trade and logistics. The Mahindra Group today is an embodiment of global excellence and enjoys a strong corporate brand image. Mahindra is the only Indian company among the top tractor brands in the world. It is today a full-range player with a presence in almost every segment of the automobile industry, from two-wheelers to CVs, UVs, SUVs and sedan. Mahindra recently acquired a majority stake in REVA Electric Car Co Ltd. (now called Mahindra REVA), strengthening its position in the Electric Vehicles domain. The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired the leading global business and information technology services company, Satyam Computer Services. The company is now known as Mahindra Satyam. Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first Sustainability Report for the year 2007-08 and has also received the A+ GRI rating for the year 2008- 09. For further enquiries, please contact: Ms. Roma Balwani Senior Vice President & Head - Corporate Communications Mahindra & Mahindra Ltd. Tel: (+91-22) 2490 1441 Fax: (+91-22) 2490 0830 Email: balwani.roma@mahindra.com