Indian tourist behavior and culture

1. Indian tourist behavior
Submitted by:- Mahesh wadhwa
MTTM FINAL
KURUKSHETRA UNIVERSITY

2. Table of content
 Who is tourist ?
 What is tourist behavior?
 Something to know about INDIA
 Indian Culture and Tradition
 Dining Preferences by Indian tourist
 How Indian tourist eat food ?
 Accommodation preference by Indian tourist
 Indian tourist Behavioral

3. Who is tourist ?
The world tourism organization defines tourists as a people ‘
travelling to and staying in places outside their usual
environment for not more than one consecutive year for
leisure, business and other purposes”.

4. What is tourist behavior?
It is process which involved when individuals or groups select, purchase, use or
dispose of products, services , ideas or experiences to satisfy needs and wants”
- Solomon (1996)
“ Study of why people buy the product they do, and how they make their
decision”
- Horner and Swarbrooke (1996)
Those activities directly involved in obtaining, consuming, and disposing of
products and services including the decision processes that precedes and follows
these actions.”
- Engel, Blackwell and Miniard (2001)

5. Something to know about INDIA
 India comes from the Indus River.
 It is the 7th largest country by area.
 The 2nd most populated country with over 1.2 billion people.
 Four world religions Hinduism, Buddhism, Jainism & Sikhism were
originated here.
 Indian economy is world's 10th largest by nominal GDP and 3rd largest
by Purchasing power parity (PPP).
 It has the 3rd largest army in the world and ranks 7th in military
expenditure.
 India is a federation composed of 28 states and 7 union territories.

6. Something to know about INDIA
 Cotton was domesticated in India by 4000 B.C.
 There are over a million Indian millionaires and more poor
people.
 India has the world’s second largest train network, and it
is the largest civilian employer.
 1st university is said to have been started in Takshila in
700 B.C.
 World’s largest road network is in India—over 1.9 million
miles of roads cover the country.
 Indian cultural history spans more than 4,500 years.

7. Indian Culture and Tradition
 5000 years old Indian culture is both ancient and varied. But unity in
diversity which is the main mantra of Indian civilization.
 History of Indian traditional dance which traces its origin back in 2 BC.
 In ancient India paintings has been used as a tool to demonstrate
someone religious beliefs.
 India have cinema culture from last 100 years.
 Indian traditional way of dressing is marked by variations, both
religious and regional with a wide choice of textures and styles.

8. Indian Cuisine
 Indian food is heavily influenced by religious and cultural
choices.
 Indian cuisine reflects a 5000-year history of various
groups and cultures interacting with the subcontinent.
 A normal diet in early India consisted of fruit, vegetables,
grain, eggs, dairy products, honey, and sometimes meat
but now many fast food have replaced them.

9. Indian Cuisine
 Indian Chinese cuisine originated in the 19th century
among the Chinese community of Calcutta, during the
immigration of Hakka Chinese from Canton
 Many Indian sweets, or mithai, are fried foods made with
sugar, milk or condensed milk. Ingredients vary by region

10. Dining Preferences by Indian
tourist
 Paan is often eaten after dinner.
 Indians consider a healthy breakfast (nashta) important.
 They generally prefer to drink tea or coffee with
breakfast, though food preferences vary regionally.
 North Indian people prefer roti, parathas, and a vegetable
dish, accompanied by achar (pickles) and some curd.
 People of western India prefer dhokla and milk and
South Indians prefer idlis and dosas, generally
accompanied by various chutneys.

11. Dining Preferences by India Tourist
 Lunch in India usually consists of a main dish of rice in the
south and east, or whole wheat rotis in the north and
west.
 It typically includes two or three kinds of vegetables, and
sometimes items such as kulcha, naan, or parathas.
 Indian families often gather for "evening breakfast,"
similar to tea time to talk, drink tea and eat snacks.
 Dinner is considered as the main meal of the day.
 Lassi, sarbat and nimbu pani are most famous beverage in
Indian cuisine

12. How Indian tourist eat food ?
 Traditionally, meals are eaten while seated either on the floor
or on very low stools or cushions.
 Food is most often eaten without cutlery, using instead the
fingers of the right hand.
 Indian cooking uses an extensive array of specialized utensils
for various purposes,
 Indian believe that "Food is divine and needs to be enjoyed with
touch, smell and taste. There is no joy in using a knife and fork
to eat it. food is also considered a form of God in India. It is
given due respect.
 Indians believes take only as much food on the plate you can
finish.

13. Accommodation preference by Indian
tourist
 Accommodation in India provides good value for money.
 Delhi and Mumbai hotels are the most expensive ones.
There are many inexpensive hotels and hostels here as
well.
 Tourist bungalows and youth hostels are also offering less
expensive dorms.
 Hostels are spread out throughout the whole country.
 The most expensive hotels in India are Heritage and chain
hotels.
 Heritage hotels are occupying old palaces, forts etc. and
offering good service.

14. Accommodation preference by Indian
tourist
 Chain hotels are mostly located in large cities in India.
 Sheraton and Hilton are the world famous ones.
 Also there are Indian Taj and Oberoi groups.
 It is possible to rent a room in people’s homes.
 Many railway stations have retiring rooms with a bed and
bathroom and they are very reasonable.
 Religious institutions especially Sikh Gurudwaras offer
accommodation for religious tourist.

15. Indian tourist Behavioral
 Superiority Complex- Superior than others.
 Hum Malik hain –must be treated as boss.
 Single Indian is a quite person but groups are most noisy.
 Hum Saath-Saath Hai -want to stay together.
 Indians are not punctual of time.
 Photo pe mein hun na -want picture of themselves rather
than of scenery.
 Don’t explore more, no detail information required.

16. Indian tourist Behavioral
 Kuch Sasta karo na –high bargain capacity
 Talking of Indian guest feels like shouting
 Masale-daar khana –spicy and oily food lovers
 Don’t expect Tips from Indian Tourist
 All Indians are not same, as North Indians are
aggressive, rude and are greedy
 South Indians are educated, polite and very gentle Its easy
to guide any other nationalities tourist if one can easily
handle Indian tourist.

17. Thank you