2. “The Iceman Cometh” –
Re-Launch of the Edox ‘Legend of the Deep’ Timepieces
• Platform to relaunch Edox iconic ‘Legend of the
Deep’ Timepieces –Delfin, Hydro Sub, Geoscope
timepieces, from the 1960s and 1970s
• Celebrate Edox 130th Anniversary with the re-
launch of the Delfin, Hydro Sub and Geoscope
timepiece
• To re-emphasize Edox’s long heritage in the Swiss
watchmaking industry
• Raise awareness of Edox
• Making use of World Record Holder in Ice Free
Diving and Edox Brand Ambassador, Christian Redl to
communicate ‘Legend of the Deep’
• Associating Edox Watches as a watch for
champions “Timing for Champions”
3. 1961. Edox watches
conquer the world of fine
timepieces with the birth of
the famous Edox “Delfin”.
1971. Edox Geoscope
was the first genuine
World Timer wrist
watch.
1965. Invention of the ‘Hydro Sub’.
Synonymous to the water
submarine, the Hydro Sub
timepiece is created for divers.
4. 2014. Edox celebration of 130th Anniversary
GEOSCOPE
LIMITED
EDITION
HYDRO SUB
LIMITED
EDITION
DELFIN
5. Edox Brand Ambassador, Christian Redl (Iceman)
Achieved the following world records in freediving:
• Cenote (underwater cave) in the Mexican
peninsula of Yucatan to a depth of 71 metres
• Ice diving in Lake Weissensee in Carinthia up to a
depth of 61 metres
• Highest free dive in Gokyo Lakes, situated at 5,160
metres above sea level in the Himalayas in Nepal
6. The Iceman Cometh
How is it achieved?
-Special invitation to selected journalists
to a freediving media junket in Bali
-Introduce the sport of freediving to the
media
-Journalists would experience and
learn freediving techniques from World
record holder, Christian Redl
-Press conference on the ‘Legend of
the deep’ timepieces held during the
media trip
7. Bali Media Trip
- 4th August to 8th August 2014
- 31 key media representatives from
Singapore, Malaysia, Indonesia and
Brunei
- 16 Publications from Singapore
- 10 Publications from Malaysia
- 2 Publications from Brunei
- 1 Publication from Indonesia
8. List of Media who attended Bali Media Trip
(4th Aug-6th Aug)
Malaysia
Media
Description
Berita Harian Malaysia’s No.1 Malay newspaper
The Star Malaysia’s No. 1 English newspaper
New Straits
Times
Malaysia’s No. 2 English newspaper
Esquire Malaysia’s leading men’s lifestyle magazine
See Hua Malaysia’s leading Chinese newspaper
Men’s Uno
Malaysia
Malaysia’s No. 1 Chinese men's magazine
August Man
Malaysia
Malaysia’s leading men’s lifestyle magazine
J-Men
Malaysia
Malaysia’s leading men’s magazine
Men’s Health
Malaysia
Malaysia’s leading men’s magazine
Top Gear Malaysia’s leading motoring magazine
9. List of Media who attended Bali Media Trip
(5th Aug-8th Aug)
Brunei Media Description
Brunei Press Brunei’s leading English newspaper
Brunei Times Brunei’s leading English newspaper
List of Media who attended Bali Media Trip
(4th Aug-6th Aug)
Indonesia
Media
Description
Esquire Indonesia’s leading men’s lifestyle magazine
10. List of Media who attended Bali Media Trip
(6th Aug-8th Aug)
Singapore
Media
Description
The Business
Times
Singapore’s business daily newspaper
Lianhe ZaoBao Singapore’s leading Chinese newspaper
Esquire Singapore’s leading men’s lifestyle magazine
TORQUE Singapore’s No. 1 motoring magazine
ASIAN DIVER Singapore, Malaysia and Brunei’s No .1 diving
magazine
Asian
Geographic
Regional magazine that covers cultural, social and
geographical issues
FHM Singapore Singapore’s leading men’s lifestyle magazine
Golf Digest Singapore’s No. 1 golf magazine
11. List of Media who attended Bali Media Trip
(6th Aug-8th Aug)
Singapore
Media
Description
World of
Watches
Singapore 's Premier Watch Periodical
Esquire Singapore’s leading men’s lifestyle magazine
August Man
Singapore
Singapore’s leading men’s lifestyle magazine
Men’s Health
Singapore
Singapore’s No. 1 fitness magazine
Calibre Singapore’s luxury sports magazine
Lonely Planet Singapore’s leading travel magazine
Timewerke Singapore’s leading watch website
12. Pool Session for Media to learn basic Freediving techniques
(5th August 2014 & 6th August 2014)
13. Breathing Exercises for journalists to learn basic Freediving
techniques
(5th August 2014 & 6th August 2014)
43. Singapore Media PR Value
Media Rate (SGD) Size
Ad Value
(SGD)
PR Value (x2)
(SGD)
The Business
Times
14.50 p.c.cm
3,200.00 FC surcharge
10% surcharge for
Executive Lifestyle
section
8col x 27cm
(Executive Lifestyle)
3col x 10cm
(Watch Supplement)
6,965.20
3,230.00
13,930.40
6,460.00
Lonely Planet
Asia 6,500.00 per FPFC 6 x FPFC 39,000.00 78,000.00
Lianhe
Zaobao
(LHZB)
28.00 p.c.cm
7,500.00 FC surcharge
30% front page
surcharge
1col x 18cm
(LHZB front page)
8col x 54cm
(LHZB Now front page)
10,405.20
25,474.80
20,810.40
50,949.60
World Of
Watches
Singapore 9,000.00 per FPFC
2 x FPFC
1/10 FPFC
18.000.00
900.00
36,000.00
1,800.00
Golf Digest
Singapore 4,500.00 per FPFC ½ FPFC 2,250.00 4,500.00
Asian Diver 6,500 per FPFC
¼ FPFC
2 X FPFC
1,625.00
13,000.00
3,250.00
26,000.00
44. Singapore Media PR Value
Media Rate (SGD) Size
Ad Value
(SGD)
PR Value (x2)
(SGD)
FHM Singapore 4,500.00 per FPFC 1/8 FPFC 562.50 1,125.00
Men’s Health
Singapore 4,500.00 per FPFC
1/4 FPFC
1/8 FPFC
1,125.00
562.50
2.250.00
1,125.00
Torque 5,500.00 per FPFC
1 X FPFC
1/10 FPFC
1/8 FPFC
4,500.00
450.00
562.50
7,000.00
900.00
1,125.00
Timewerke 7,500.00 per FPFC 7 X FPFC 52,500.00 105,000.00
August Man
Singapore 7,500.00 per FPFC 3 X FPFC 22,500.00 45,000.00
Esquire
Singapore 7,000.00 per FPFC 3 X FPFC 21,000.00 42,000.00
Calibre 7,000.00 per FPFC 5 X FPFC 35,000.00 70,000.00
TOTAL FOR SINGAPORE MEDIA 259,612.70 519,225.40
45. Brunei Media Coverage of Edox and Bali
Freediving Media Trip
The Brunei Times- 12 Aug 2014
46. Brunei Media PR Value
Media
Full Page Rate
(SGD)
Ad Value
(SGD) PR Value (x2)
Brunei Times SGD 3,040.00 SGD 1,520.00 SGD 3,040.00
Total (SGD) *
(As of now, more to
be added)
SGD 1,521.00 SGD 3,042.00
70. Malaysia Media Coverage of Edox and
Bali Freediving Media Trip
New Straits Times 11 October 2014
71. Malaysia Media PR Value
Media Rate (RM) Size Ad Value (RM)
PR Value (X2)
(RM)
Berita Harian
Malaysia
53.00 p.c.cm
14,000 full colour
surcharge
50% surcharge for
centrespread
2 x 8col x 33cm
(full colour
centrespread) 62,976.00 125,952.00
August Man
Malaysia 6,800.00 per FPFC
2 X FPFC
½ FPFC
13,600.00
3,400.00
27,200.00
6,800.00
Men's Uno 6,000.00 per FPFC
1/6 FPFC
1 X FPFC
1,000.00
6,000.00
2,000.00
12,000.00
Top Gear
Malaysia
(Chinese) 6,000.00 per FPFC
1 FPFC
1/3 FPFC
1/3 FPFC
1/3 FPFC
1/3 FPFC
3 FPFC
1/3 FPFC
6,000.00
2,000.00
2,000.00
2,000.00
2,000.00
18,000.00
2,000.00
12,000.00
4,000.00
4,000.00
4,000.00
4,000.00
36,000.00
4,000.00
Top Gear
Malaysia
(English) 6,000.00 per FPFC
2 X FPFC
1/3 FPFC
12,000.00
2,000.00
24,000.00
4,000.00
Men’s Health
Malaysia 6,000.00 per FPFC
¼ FPFC
3 X FPFC
1,500.00
18,000.00
3,000.00
36,000.00
72. Malaysia Media PR Value
Media Rate (RM) Size Ad Value (RM) PR Value (X2) (RM)
Female
Malaysia 5.500.00 per FPFC 1/3 FPFC 1,833.33 3,666.66
Jmen 6,000.00 per FPFC
1/2 FPFC
2 X FPFC
3 X FPFC
3,000.00
12,000.00
18,000.00
6,000.00
24,000.00
36,000.00
Sin Chew
153.00 p.c.cm (full
colour) 3col x 15cm 6,885.00 13,770.00
The Star
228 p.c.cm (full
colour) 2 x 8col x 30cm 109,440.00 218,880.00
Par Golf
6,000.00 per FPFC ½ FPFC 2,000.00 4,000.00
New Straits
Times
53.00 p.c.cm
14,000 full colour
surcharge 8col x 33cm 27,992.00 55,984.00
TOTAL FOR MALAYSIA MEDIA 331,626.33 663,252.66
SGD132,650.53 SGD265,301.06
73. FOR SINGAPORE, BRUNEI & MALAYSIA
TOTAL AD VALUE: SGD 393,784.23
TOTAL PR VALUE: SGD 787,568.46
