1. MerchandisePlan
Sales
We can currently state that Canada is in a recession, however we have
also noted that Canadian consumers are willing to spend cash on wants instead
of living a comfortable financially stable life. “Since June the economy has grown
by 0.5 percent brining us slowly out of recession” (Jackson). We have decided to
not decrease our sales but rather raise them 5%.
After research about the company’s financial standing in 2013-2014 we
have noted that a 10% raise in sales may be slightly unrealistic, as the sales did
not rise drastically. Sales in 2012 were $3811324.03 comparing to 2013, which
raised the small amount of $34,105.66 dollars leading to sales of $3845429.69
(arcadiagroup).
We also considered the fact that ecommerce is drastically increasing retail
sales amongst companies. As we stated in the external factors in our SWOT
analysis that E-commerce is expected to increase dramatically by 2016
(Trendex). We also stated that TOPSHOP has well established digital channels
promoting themselves such as a high traffic website blogs, Twitter, Facebook,
podcasts and there most recent “TOPSHOP Tumblr” (Arcadia Group).
According to Arcadia E-commerce sales grew by 13.4%, this is not intended to
lower within the next year as TOPSHOP is generating new ways to connect with

2. consumers and build relationships over digital channels. This is why we choose
to raise sales by no less then 5%.
The season sales total last year was at 550,000 with a 5% raise we are left with
577,500 dollars to make in sales. A small difference of 27,500 dollars within the
Yorkdale location. We also dispensed the sales by month according to the
promotional calendar and basic selling knowledge.
We first began with figuring out the prediction percent amount of sales for
February, we have decided to drop the predicted sales down one percent to 13
percent instead of 14 from last year. This month is chilly and we are predicting
most will already have our chilly accessories. We have decided to focus on soft
accessories for the month, such as the new trend of head scarves, bandanas, flat
brimmed hats and knotted belts. We are not planning on dedicating a lot of our
sales to this month as other months in the near future will have extrememly high
traffic.
March is a month many consider taking vacations during march break. We
have decided to raise the predicted sales increase one percent from 17%-18%.
We have teamed up with TRIANGL Bikinis a very hot new trend and textile made
from neoprene. This new modern trend will bring in medium traffic for women
who are planning on going for a vacation but don’t quite enjoy there baithing suits
from last summer or don’t fit into them! We will also be promoting our clothing

3. through a Fashion show where you will be able to win a free vacation just for
attending! We will have three giveaway vacations giving guests a very high
chance in winning the prize.
For April we deicded to drop the predicted sales to 14% instead of last year
which was stated to control 15/100% of sales for the 6 month period. This lead to
predicted sales of $75,075. While looking at our promotional calendar we noted
that this month only contains 4 weeks as apposed to five which can reduce sales.
We also did not have a lot of promotions this month, except for a clearance and
sale at the beginning and end of month. However this may actually bring our
sales down as we are increasing markdowns. The end of the month the “Spring
Cleaning Sale” could increase sales slightly or lower them, but the sales will not
be noted until the beginning of May as the sale is at the end of the month.
In May we increased predicted sales by 2 percent, from 17% last year to 19%
this year. This month we are expecting an increase of sales due to our celebrity
collaboration with Beyonce, She will be brining in her new ADIDAS line to our
store. Many women idolize Beyonce for her lifestyle and will purchase more
clothing because it is “what Beyonce would wear while working out”. This is also
the month women are staying physically active to achieve there beach bodies,
preferably Beyonces hourglass shape that has been an ongoing trend for many
months now.

4. In june we also decided to boost predicted sales up by 2 percent leading to sales
of 525,525. In this month we also decided to have another celebrity collaboration.
We have already successfully collaborated with Kylie and Kendall Jenner, and
generated an increase of sales in 2015 because of the high trend of having the
Jenners lifestyle. Kylie and Kendall have gained the most followers internationally
wthin the past year. Young women are obsessed with achieving the makeup
perfection and fashion sence of these two sisters. We are bringing back Kylie for
a summer addition, as well as introducing makeup into TOPSHOP. We are
expecting a lot of traffic around this month because of giftcard giveaways,
Makeup Launches and celebrity participation.
July is expecting an increased decrease in sales due to the drastic increase in
sales during the previous month. We are planning to decrease the predicted
Sales percentage down 3 percent, from 12 – 9 percent. We are also expecting
our consumers to already have a summer wardrobe and are just beginning
getting into the feeling that fall is around the corner! We do have our fall arrivals
coming in, we are getting ready for sales and clearance items.

5. Markdowns
Of course companies are always looking to drop down markdowns, whether they
make deals with vendors or plan there merchandise accordingly to what
consumers needs are, or whats on trend. More items will typically sell out when
they meet the consumers needs, they need to be items that are in high demand.
This means a lot of research about current and upcoming trends. TOPSHOP is
allocated to critical research to follow trends that there target consumers are
looking for. We have decided to drop markdowns in four out of the three months
in our plan.
We based our markdowns on our sales, clearance and giveaways in our
promotional calendar. If we do not have any of these in a month the markdown
typically drops from last year. In March we are giving away three free vacations
which will be added into markdowns, this month will add a drastic 4,788 dollars in
markdowns on top of our typical 21,200 dollars in markdowns as of last year.
April is also a month that contains two clearance and sale days, this will add onto
our markdowns from 16,000 to 20,213 adding 4,213 dollars to our markdowns for
april. Lastly May, we will be giving away free ADIDAS gym bags with purchases
over $150 of Beyoncé’s new active wear line. Adidas is an expensive brand to
work with, if we can manage to make a deal with the vendors for the bags we will
not expect to put as much markdown money in to have this luxury to our

6. customers; instead we can add profit onto our markups, but it will all be based on
the bargaining power of our buyers.
For the other months we are planning lower markdowns based on our
promotional calendar. During the February months we are not planning on having
any clearance sales so we are not expecting a raise in markdowns, we are
expecting our markdowns to decrease by 541 dollars due to our soft accessories
and trendy items. June we are also expecting our markdowns to decrease due to
our large promotion and celebrity collaboration with kylie Jenner’s new
makeupline, we are also not expecting any clearance or sales during this month.
The instore makeup artists will also increase our sales as women “will feel lavish
and want to purchase more” from the store. August and July are also expected to
have a decrease in markdowns due to lack of clearance and sales.

7. Markup%
From last years markup plan which was held at 54.5 % we have decided
to raise the markup to 60%. When spreading out the markup percents throughout
the months we have decided to distribute them evenly. We decided we did not
want to change our prices different months because of brand image and loyalty
to our consumers. We could possibly loose sales through raising and lowering
the price certain months as some consumers actually shop at our location
because of our dedication to price vs. quality.
We have decided to increase our sales partially through our markups. We
arm aiming for a 5% sales increase within the coming year, with our great
promotions, sales, celebrity collaborations, and increased markup we are
planning to reach those sales figures as seen in the merchandising plan.
In order to increase markup we have generated a few strategies. Our first
strategy is to increase our mass production of our private label goods.
TOPSHOP has many brands but we understand by producing a greater quanitity
of our own label (TOPSHOP) we can increase our markup because it costs less
in labour to procude a higher mass of styles rather then a few.
We also pride ourselves on our loyalty and relationship with our vendors.
This year we are planning on having lots of giveaway in products so we will be
purchasing mass amounts of extra stock. We are planning on negotiating a
higher cash discount on orders through our loyalty on paying before due dates
throughout the years. We would also like to start to purchase more product at a
lesser amount as the labour time and money drops on mass production.

8. Model Stock Plan
We began by taking our classification of jean shorts from out classification
list/Investment Summary that equaled up to a total of $8,998 dollars of our total
sales for Shorts. We got this number by multiplying our planned February
purchases by 40%, which was the amount of Jean shorts we wanted to go
towards our total shorts classification.
Moving on from the Classification List we decided to generate four Style Model
stock plans. The Styles we chose were Dark wash Low-Rise, Light wash Low-
Rise, Light wash High-Wasted, and Dark wash High-Wasted. We had to divide
the purchases of Jean shorts ($8998) by four to evenly distribute the jean shorts
by style so we could have a large assortment of items, we decided to divide each
style by 25% from the purchase total of $8,998 dollars. This lead us to a total of
$2,249.50 dollars per style.
We then had to distribute the purchases of $2,249.50 between two colours
of styles. Depending on the popularity of the jeans we divided one color either
higher or lower in percent, dividing out the retail price and ending up with an
assortment of numbers of sizes to purchase in each colours within each style.